Experience

EFW Radiology
• Canada
• Medical Practices
• 100 - 200 Employee
• Marketing Manager

  • Mar 2023 - Present


Corus Orthodontists

• Canada
• Medical Practices
• 1 - 100 Employee

• Marketing Manager

  • Jul 2021 - Feb 2023

  As the Marketing Manager for Corus Orthodontists, I supported the partner orthodontic practices to ensure that the partnership continues to thrive and grow under each individual brand. I led numerous projects and run conference learning events to educate and inform the network. Some of the subjects I have led and presented include Reporting and Analytics, Creative Production, Search Engine Optimization, Digital Marketing, and represented Corus from a Marketing perspective. - Led a portfolio of practice partners to provide custom marketing and network support tailored to each individual practice's needs. - Worked directly with doctors and in-house marketing staff to strategize and execute on various marketing efforts including: SEO, PPC Advertising, Traditional Marketing, and Email Campaigns. - Analyzed, and reported on outcomes of initiatives to assist in identifying successes, as well as pain points and potential areas of focus for future execution. Supplementary to my primary role as Marketing Manager with Corus, I also served on the Social Committee where I assist in the planning and organization of various social events for Corus employees throughout the year. The aim of these events being to establish a real sense of community and recognize the efforts of our team members. Show less



GYMVMT

• Canada
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Channels Manager

  • Oct 2020 - Aug 2021

  As the Marketing Channels Manager, I strategized and led the activities that pertained to any marketing channel with GYMVMT and affiliated IFH Inc. brands (Bankers Hall Club and ClubFit). As leader of the channels and promotions team, it was my responsibility to provide guidance, and delegate tasks to team members with respect to budgets, planning, execution, and reporting on any initiatives that fell within the purview of these teams. Since leading these teams, I was able to reduce overall spend without impacting performance. By reducing expenses by at least 50% in certain areas, I was still able to increase the rate of performance and conversions to the business. - Planning, execution, and ownership of marketing initiatives through various channels within GYMVMT and affiliated IFH Inc. brands (Bankers Hall Club and ClubFit). - Monitor, analyze, and report on initiatives through the various channels which include: websites, mobile apps, paid media, email, radio, outdoor (billboards & other signage), print, and promotions. - Websites, Apps, Paid Media, Email Marketing, Radio, OOH, Print, In-Club Advertising, Promotions Program and reporting on these channels. - Led the Channels team and the Promotions team where I guide and delegate activities to budget, plan, execute and report on any paid and internal initiatives that fall in these areas. - Growing our projects and operations, while supporting team members and guiding them through processes, training and transitions to more digital practices. I also supported creative and technical areas for channels, specifically website development and maintenance. Show less



Gescan

• Spain
• Security and Investigations
• 1 - 100 Employee

• Digital Marketing Specialist

  • Dec 2018 - Oct 2020

  I was the Digital Marketing Specialist for Gescan and the partner online company called EGT Direct. I advised, planned, and executed the digital marketing budget to achieve company objectives and targets. Alongside my individual tasks, I also managed and advised digital partnerships for both companies. I have utilized multiple skills in my role to implement projects and campaigns such as market research, user testing, strategy building, graphic design, UX planning, website development, campaign planning, social media, content writing, ad optimization, search engine optimization, and research tactics. By having an involvement in all these areas, I was able to develop a well-rounded view of Gescan and EGT Direct’s process and opportunity for growth. - Led execution and ownership of various digital marketing initiatives for Gescan as well as their online subsidiary, EGT Direct including planning, execution, reporting, and budget management. - Conduct market research, user testing, and user experience research in order to develop a well rounded view of Gescan and EGT Direct’s opportunities for growth in the digital space. - Optimize existing digital initiatives such as ad campaigns, website content, and SEO performance based on ongoing research into latest trends and any changes in best practice. - Collaborate with others in the Marketing department to provide guidance and support for initiatives within various channels such as social media, and digital assets for use in Gescan’s branch locations. Show less



Swimco

• Retail

• Digital Marketing Expert

  • Oct 2016 - Dec 2018

  My role was involved with planning, executing, and reporting on digital marketing projects and strategies for the company. I handled all digital marketing channels and support our e-commerce store to achieve optimal results. I consistently assessed website performance through analytics, and executed planned strategies to increase online conversions. Digital Marketing • Social Advertising • Display Advertising • Retargeting • Paid Search (SEM) • Native Advertising • New Digital Initiatives • Reporting on ROAS Search Engine Optimization (SEO) • Planning and executing strategies • Reporting on updates Social Media • Posts and engagement • Contest planning and execution • Analytics reporting Email Marketing • Trigger email account maintenance • New initiatives • Analytics reporting • Promotion reporting Show less



Fresh Focus Media

• Canada
• Software Development
• 1 - 100 Employee

• Marketing and Account Manager

  • Feb 2016 - Oct 2016

  I handled the marketing initiatives, business planning and advertisements for the main company, partnering companies, and all clients we serve. I was responsible for day-to-day communication with our clients and ensuring that our software has been successfully implemented to the new business platform. I ensured that all communication and execution is completed within a specified timeframe by receiving information needed and delegating tasks to the development team. • SEO/SEM Strategy • Blog Content Pages and Social Media Posts • Graphic Design • Marketing Campaigns • Market Research • Social Media Campaigns • Google AdWords Campaigns • Account Management Show less



New Home Listing Service

• Canada
• Real Estate
• 1 - 100 Employee

• Communications Lead

  • May 2015 - May 2016

  I successfully led social media and content strategy for the start up company called New Home Listing Service. My writing helped establish a foundation for their search engine optimization and online goals at the beginning stages of the project. I ensured the website was configured properly with the right content and creative components for optimal exposure. Alongside all of the online work, the communications lead role was also involved in organizing trade shows and company events. As the Communications Lead, I was in charge of hiring, training, communicating and correcting all of the work that was done across Canada. During my time leading the data acquisition department, we achieved a faster project velocity and were able to triple our output in a month. I created structural components for the data department such as training manuals, team portals and ensured my time was available to assist team members virtually during their activities. • Website and blog content writing • Maintained social media channels • Launched social media and marketing campaigns • Organized new information for data uploads • Assigned tasks to upload new information • Maintained communication with key partnerships • Supported business development projects Show less



Louis Dreyfus Commodities

• France
• Food and Beverage Manufacturing

• Administrative Assistant/Accounts Payable Coordinator

  • Jan 2014 - Jun 2014

  • Reception related tasks • Creating and updating information files • HR assisting tasks • Client service for events • Bank reconciliations • Payables invoice processing • Agris and Great Plains program usage • Expense report handlings and processing • Vendor servicing for payables and receivables • High multitasking and ability to problem solve • Reception related tasks • Creating and updating information files • HR assisting tasks • Client service for events • Bank reconciliations • Payables invoice processing • Agris and Great Plains program usage • Expense report handlings and processing • Vendor servicing for payables and receivables • High multitasking and ability to problem solve



ATB Financial

• Canada
• Banking
• 700 & Above Employee

• Customer Service Representative

  • May 2012 - Sep 2012

  • Contract Position • Personal and business financial servicing • Sales and customer relationship building • Using security and financial information systems • Bank transaction processing • Contract Position • Personal and business financial servicing • Sales and customer relationship building • Using security and financial information systems • Bank transaction processing



Suncor Energy

• India
• Solar Electric Power Generation
• 1 - 100 Employee

• ERP Consolidation Administrator

  • May 2011 - Sep 2011

  Data Management Team Administrator for the merge from Petro-Canada to Suncor Energy. I was in charge of scheduling the data loads during the ERP turnover and successfully transferred skills and knowledge from the Toronto office to the Calgary corporate office for future implementation. • Contract Position • ERP Consolidation Project • Informational systems support • SAP contract adjustments • Data management project scheduling • Human resource personnel recording • Database maintenance Show less