Hannah Nettekoven
Account Director, Technology at Allison+Partners- Claim this Profile
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Topline Score
Bio
Cassidy Leach
Hannah is an extremely talented and detail-driven PR professional. I was able to have Hannah on my account for a number of years and she was always polished, professional, up beat and on it! With Hannah behind the scenes, she drove amazing results for product launches, press releases, briefing documents, metric reporting, web support, interview materials, countless pitches and contact sheets and so, so much more. And what's more, everything was extremely organized, on track, and clear. If there were account issues, Hannah was the first to address the issue, find a solution, and take ownership (whether she needed to or not). I cannot recommend Hannah any higher and anyone who is looking for a top client-focused account lead or wants to know who will go the extra mile to learn your industry, show up, and earn results - look no further.
Cassidy Leach
Hannah is an extremely talented and detail-driven PR professional. I was able to have Hannah on my account for a number of years and she was always polished, professional, up beat and on it! With Hannah behind the scenes, she drove amazing results for product launches, press releases, briefing documents, metric reporting, web support, interview materials, countless pitches and contact sheets and so, so much more. And what's more, everything was extremely organized, on track, and clear. If there were account issues, Hannah was the first to address the issue, find a solution, and take ownership (whether she needed to or not). I cannot recommend Hannah any higher and anyone who is looking for a top client-focused account lead or wants to know who will go the extra mile to learn your industry, show up, and earn results - look no further.
Cassidy Leach
Hannah is an extremely talented and detail-driven PR professional. I was able to have Hannah on my account for a number of years and she was always polished, professional, up beat and on it! With Hannah behind the scenes, she drove amazing results for product launches, press releases, briefing documents, metric reporting, web support, interview materials, countless pitches and contact sheets and so, so much more. And what's more, everything was extremely organized, on track, and clear. If there were account issues, Hannah was the first to address the issue, find a solution, and take ownership (whether she needed to or not). I cannot recommend Hannah any higher and anyone who is looking for a top client-focused account lead or wants to know who will go the extra mile to learn your industry, show up, and earn results - look no further.
Cassidy Leach
Hannah is an extremely talented and detail-driven PR professional. I was able to have Hannah on my account for a number of years and she was always polished, professional, up beat and on it! With Hannah behind the scenes, she drove amazing results for product launches, press releases, briefing documents, metric reporting, web support, interview materials, countless pitches and contact sheets and so, so much more. And what's more, everything was extremely organized, on track, and clear. If there were account issues, Hannah was the first to address the issue, find a solution, and take ownership (whether she needed to or not). I cannot recommend Hannah any higher and anyone who is looking for a top client-focused account lead or wants to know who will go the extra mile to learn your industry, show up, and earn results - look no further.
Credentials
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Make the Move from Individual Contributor to Manager
LinkedInJan, 2021- Nov, 2024 -
New Manager Foundations
LinkedInJan, 2021- Nov, 2024 -
Performance Management: Setting Goals and Managing Performance
LinkedInJan, 2021- Nov, 2024
Experience
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Allison+Partners
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United States
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Public Relations and Communications Services
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300 - 400 Employee
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Account Director, Technology
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Jul 2022 - Present
• Provide strategic counsel and day-to-day support for a major tech client, managing team activities and coordinating tactical execution of media outreach• Partner with client leads on the development and implementation of annual PR plans and product launch strategies • Provide strategic counsel and day-to-day support for a major tech client, managing team activities and coordinating tactical execution of media outreach• Partner with client leads on the development and implementation of annual PR plans and product launch strategies
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Ketchum
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Account Supervisor
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Oct 2020 - Jun 2022
Clients: Lenovo, Elevance Health, Target, Blue Cross and Blue Shield of North Carolina, UNC Health, Novavax, Atrium Health• Act as day-to-day lead for healthcare, agriculture and technology clients, interfacing with all client levels, providing counsel, contributing to account and revenue growth, and playing a key role in developing and implementing account activities• Manage multimillion dollar budget for major healthcare client, executing monthly billing and budget forecasting, tracking for and regularly reporting budget actuals • Lead planning, development and execution of thought leadership campaigns for major healthcare client• Manage career development and performance of several direct reports, establishing goals, leading biweekly check-ins, and compiling and delivering yearly performance reports • Serve as lead event specialist for agriculture client, partnering with internal creative and project management teams to lead planning and execution of booth, video and collateral design and production for international trade shows in France, Australia, Barcelona and South Africa • Coordinate and serve as onsite support for virtual and in-person video and photo shoots, overseeing pre-production, production and post-production• Act as client services project management lead across accounts, managing internal client, creative, social and project management teams, executing all monthly billing and budget forecasting, and coordinating and leading both internal and client team meetings
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Senior Account Executive
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Jun 2019 - Oct 2020
• Act as day-to-day account lead for technology, healthcare and agriculture clients, contributing to account and revenue growth year-over-year• Serve as direct manager for junior staff member, leading biweekly check-ins, and compiling and delivering yearly performance report • Led development and implementation of integrated communications and marketing campaigns for major healthcare and technology clients• Led planning and execution of booth, video and collateral design and production for international trade shows in France, Australia and South Africa • Staffed and led planning for media event for major retail client, including managing contracts with vendors and collaborating with various creative team members to design and produce brochures, roll-up banners and invitations• Handle management of accounts, including managing client relationships and internal teams, executing all monthly billing, tracking for and regularly reporting budget actuals, updating status reports, and coordinating and leading internal team meetings
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Account Executive
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May 2017 - Jun 2019
• Coordinate the development and implementation of integrated marketing campaigns for clients such as Atrium Health• Manage technology client’s content management system, working with creative and development teams to produce and add product pages and blogs to client microsite• Develop press materials for various clients, including public relations plans, bylines, blogs, press releases, pitches and media advisories • Partner with analytics, media and creative teams to develop monthly and quarterly measurement reports• Work with the creative team to execute various marketing tactics, including website development, collateral material development, and social and digital media campaigns• Conduct media outreach for major client announcements and events• Conduct daily media monitoring for client and compile report for executives• Perform numerous administrative tasks associated with the day-to-day management of accounts, including updating status reports, assisting with client invoicing and billing, and scheduling and leading internal team meetings
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Account Coordinator
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Jun 2016 - May 2017
• Conducted daily media monitoring for client and compiled report for executives• Developed public relations materials, including press releases, pitches, press bios and bylines• Built and managed media lists utilizing Cision, in addition to aiding in editorial outreach for the client• Managed client's content management system, and created and uploaded content, such as product pages and blogs, on a regular basis • Assisted in the production of various client marketing materials, including infographics, direct mail, use case one-pagers, buyer’s guides and web portals
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300Brand
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Coordinator
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Jun 2015 - Jun 2016
Clients: Symantec, Veritas • Managed coverage tracking team to monitor key publications and compile daily coverage reports• Developed public relations materials, including press releases, pitches, bios, public relations plans, social media messaging, blog posts, presentations and briefing books• Assisted in the production of various marketing materials for client, including infographics, white papers and event signage• Managed media inquiries and story development • Secured and facilitated interviews for client subject matter experts with trade media• Built and managed media lists utilizing Cision, in addition to aiding in editorial outreach for the client
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James Madison University
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United States
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Higher Education
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700 & Above Employee
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Student Assistant for Love Talk Film Festival
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Jan 2015 - May 2015
• Worked with JMU professor, Dr. Jennifer Rosier to plan Love Talk Film Festival • Wrote press release announcing the event for school news • Gained event sponsors • Designed a flyer for event using InDesign CS6
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Intern - James Madison Office of Communications and Marketing
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Aug 2014 - Dec 2014
• Aided in development of James Madison University Foundation website• Wrote two stories for the JMU Foundation site and JMU homepage• Conducted and transcribed interviews with JMU alumni to inform feature story development for the website• Developed content for the JMU Foundation website• Trained to use Cascade content management site
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First Year Orientation Guide
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Aug 2014 - Aug 2014
• Collaborated with a First Year Orientation Guide partner to help twenty-two freshman girls get acclimated on JMU campus• Engaged in various team-building exercises throughout the week• Facilitated various group discussions with First Year Orientation Guide partner• Aided incoming freshman and their families in moving their belongings into dorm rooms
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RITE AID
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Retail
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700 & Above Employee
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Public Relations Intern
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May 2014 - Aug 2014
• Compiled briefing book for former Rite Aid CEO, John Standley, for a company press conference • Composed over 30 press releases for The Rite Aid Foundation • Developed and distributed various press materials, including local and national media lists, press releases, media alerts and pitches • Aid supervisor in distribution of calendar events and media alerts regarding The Skin Cancer Foundation's Road to Healthy Skin Tour• Compose media lists utilizing CisionPoint• Assisted staff in preparation for Rite Aid's 15th Annual Car Wash benefiting Children's Miracle Network• Volunteered at Rite Aid's 15th Annual Car Wash benefiting Children's Miracle Network
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LOFT Outlet
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United States
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Retail
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1 - 100 Employee
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Sales Associate
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Jun 2011 - Aug 2013
• Provided excellent customer service• Helped train 2-3 incoming associates to operate the register and interact with clients• Engaged in individual interaction with clients that visited the store, promoting sales and merchandise• Assisted management staff with shipment• Aided in display of clothing products • Provided excellent customer service• Helped train 2-3 incoming associates to operate the register and interact with clients• Engaged in individual interaction with clients that visited the store, promoting sales and merchandise• Assisted management staff with shipment• Aided in display of clothing products
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Education
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2011 - 2015
James Madison University
Bachelor of Science (B.S.), Communication Studies -
2008 - 2011
Hershey High School
High School Diploma
Community
