Hannah Else

Senior Copywriter & Content Strategist at The Brains
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency

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Bio

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Experience

    • United Kingdom
    • Marketing Services
    • 1 - 100 Employee
    • Senior Copywriter & Content Strategist
      • Jan 2023 - Present

    • Content Production Manager
      • Aug 2021 - Jan 2023

      As Content Production Manager I am responsible for the delivery of all content products across our portfolio of clients at The Brains. From strategy setting and capacity forecasting to workshopping and product delivery, I am involved at each stage of the process and ensure each element is handled efficiently and with professionalism. Myself and my team craft content across several mediums. Website landing pages, blog posts and lead magnets, paid media ads and email nurturing copy are all regularly produced. Standard is maintained via a strict editorial process. My administrative responsibilities include general team management (including capacity management, check-ins and reviews) as well as client comms and feed in across other internal teams.

    • Content Executive
      • Mar 2021 - Aug 2021

    • Copywriter
      • Sep 2020 - Mar 2021

  • Greatness Among Others
    • London, England, United Kingdom
    • Assistant Editor
      • Oct 2019 - Jan 2021

      My roles in this position included: • Reviewing, amending and publishing content submitted by Contributing Editors to the company website via WordPress • Updating and managing the website content including banner images, featured videos and general copy • Producing weekly QA reports, feeding back any bugs or errors on the site that may require addressing as well as managing and improving SEO as necessary • Producing weekly insight reports and updates across the website, social media platforms and YouTube focussing on traffic, follower counts, engagement rate etc • General admin support • Practicing and maintaining evidence of sound timekeeping and organisation as well as meeting deliverable deadlines

    • United Kingdom
    • Staffing and Recruiting
    • 700 & Above Employee
    • Bids Executive
      • Jan 2020 - Aug 2020

      My roles in this position included: Content Support • Supporting bid processes and the wider team including involvement and input into stakeholder briefings, white boarding sessions, response drafting, reviewing and finalising • Working on complex processes under the coaching and direction of the Team Leader and managing each bid stage and task through to completion • Producing high quality, validated written responses to client questions and continually developing knowledge of the business to produce well informed written content • Producing high quality PowerPoint presentations that are focused on key benefits and sales/value proposition for each client Teamwork • Engaging with stakeholders in all areas of the business including MDs, Account and Client Services Directors, Managers and Account Leaders. • Working closely with wider global teams to ensure best practice and case study content is shared for collaboration • Supporting other team members in their day to day activities, maintaining a sound understanding of the operational environment and continually developing product knowledge Operational Support • Ensuring all outputs and submissions are in line with brand guidelines and the required formatting • Actively contributing to the best practice of bid and content management by regularly updating and maintaining the Bid Library, obtaining and verifying SME input for content and validating information with where required • Maintaining and managing other central bid resources

    • Content Strategist
      • Aug 2019 - Jan 2020

      My roles in this position included:Management • Operations Management: Organising monthly workloads for both in-house and freelance staff, constructing and updating a daily task sheet and keeping on track of my own and others’ deadlines.• Managing a team of 10-15 freelance writers: Organising outsourcing and due dates, researching, preparing and sending out article briefs, editing articles and sending on any necessary feedback. • Social Media Management: I managed the monthly social media process for a number of clients. This included topic research, copywriting, image creation and scheduling. I also managed my own social media project alongside this and gained a significant following which in turn benefited a number of clients.Content • As Content Strategist I worked together with senior staff members to propose ideas for both new and existing clients. This included suggesting new blog post or website copy ideas, infographic designs and general SEO strategizing. • As an experienced SEO copywriter I created the website copy, blog posts, key phrase enriched content, link building articles and various other texts for a number of different clients. The clients were predominantly in the travel industry but I also gained experience writing content for the logistics, insurance and student housing sectors.

    • Junior Editor
      • Aug 2018 - Aug 2019

      My roles in this position included:Writing• SEO content including blog posts, link building articles, website copy and infographic text• Researching and creating detailed briefs for our team of freelance writersEditing• Editing content from freelance and in-house writers and providing detailed and constructive feedback • Updating client style guides and creating other resources to aid freelancers with their writingSocial Media• Writing and managing the monthly schedules of Facebook and Twitter content for a number of different clients• Successfully taking on an in-house project growing the Twitter following of a new profile to gain backlinks for our clients• Creating eye-catching images for each post using graphic design toolsAdmin Assistance• Assisting the monthly reporting process for each client• Helping to oversee intern management, teaching and supervising tasks and assisting with the daily timetabling • Liaising with clients about their monthly content Other Responsibilities • Designing new infographic concepts for two separate clients and overseeing the editing process • Managing my own monthly workload and completing writing and editing work before the deadline

    • United Kingdom
    • Medical Device
    • Sales Team Member
      • Mar 2016 - Jun 2018

      Preparing food and drink and providing quality customer service. Preparing food and drink and providing quality customer service.

    • Dairy Product Manufacturing
    • Waitress
      • Apr 2014 - Jun 2018

      Tea-room staff. Responsibilities including waiting on, hygeine maintenance duties and customer service. Tea-room staff. Responsibilities including waiting on, hygeine maintenance duties and customer service.

Education

  • Lancaster University
    Bachelor of Arts - BA, English Language and Creative Writing
    2015 - 2018
  • Sir John Deane's College
    A Levels: English Language, English Literature, French, EPQ in Child Language Acquisition, A*, A*, A, B (AS level Theatre Studies: Grade B)
    2013 - 2015

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