Brand Manager

• Apr 2023 - Present

Social Media Manager

• Sep 2021 - Apr 2023

- Execute social media strategy, create premium content, and optimize consumer funnels across all digital platforms - Creative direction and production of all brand photoshoots - Establish brand identity via campaign strategy and creative asset design (digital + print) - Manage collaborations with key partners - Execute monthly paid social ad campaigns - Build and maintain email marketing platform - Execute social media strategy, create premium content, and optimize consumer funnels across all digital platforms - Creative direction and production of all brand photoshoots - Establish brand identity via campaign strategy and creative asset design (digital + print) - Manage collaborations with key partners - Execute monthly paid social ad campaigns - Build and maintain email marketing platform

Social Media Content Specialist

• May 2019 - Sep 2021

- Create and execute social media strategy and content calendars across all digital platforms - Community management across all social platforms - Design paid social campaign and e-commerce assets (B2C + B2B) - Manage collaborations and promotional assets for partners - Strategically curate UGC and owned-photography catalog - Identify and build relationships with influencers and celebrities, coordinate product gifting, and promote accordingly - Create and execute social media strategy and content calendars across all digital platforms - Community management across all social platforms - Design paid social campaign and e-commerce assets (B2C + B2B) - Manage collaborations and promotional assets for partners - Strategically curate UGC and owned-photography catalog - Identify and build relationships with influencers and celebrities, coordinate product gifting, and promote accordingly

Production Assistant

• Jun 2017 - Sep 2021

- Website design and brand sponsorship strategy for Full Exposure podcast - Responsible for photoshoot lighting, backdrop, prop, and wardrobe set up and break down - Prepare and monitor photoshoot schedule - Manage photo and location releases - Website design and brand sponsorship strategy for Full Exposure podcast - Responsible for photoshoot lighting, backdrop, prop, and wardrobe set up and break down - Prepare and monitor photoshoot schedule - Manage photo and location releases

Co President

• Dec 2019 - Dec 2020

WeListen is a bipartisan student organization working to bridge the political divide on the University of Michigan's campus. WeListen is a bipartisan student organization working to bridge the political divide on the University of Michigan's campus.

Community Relations Intern

• Apr 2018 - Aug 2018