Hanna Pasichnyk
Key Account Manager at HERBLIZ Berlin- Claim this Profile
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English Full professional proficiency
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Russian Native or bilingual proficiency
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Ukrainian Native or bilingual proficiency
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German Elementary proficiency
Topline Score
Bio
Credentials
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Corporate Sustainability. Understanding and Seizing the Strategic Opportunity
Universita Bocconi for Coursera.orgApr, 2018- Nov, 2024 -
Management of Fashion and Luxury Companies
Universita Bocconi for Coursera.orgJun, 2015- Nov, 2024 -
Introduction to Communication Science
University of Amsterdam for Coursera.orgJan, 2014- Nov, 2024 -
Social Psychology
Wesleyan University for Coursera.orgAug, 2013- Nov, 2024 -
Know Thyself - Online Course on Psychology and Philosophy
University of Virginia for Coursera.orgMar, 2013- Nov, 2024
Experience
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HERBLIZ Berlin
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Germany
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Wellness and Fitness Services
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1 - 100 Employee
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Key Account Manager
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Sep 2021 - Present
Herbliz Berlin is a leading CBD & hemp product brand focused on the wellness & beauty market and vertically integrated with ISO certified production facility in Berlin, Germany.Product range: CBD oils, CBD cosmetics, CBD wellness, hemp seed oil cosmetics.https://herbliz.com/ Herbliz Berlin is a leading CBD & hemp product brand focused on the wellness & beauty market and vertically integrated with ISO certified production facility in Berlin, Germany.Product range: CBD oils, CBD cosmetics, CBD wellness, hemp seed oil cosmetics.https://herbliz.com/
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Business Development and Brand Manager
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Dec 2018 - Sep 2021
B2B distribution company working with premium beauty brands across categories (remote work); partnership with key B2C retailers across channels with emphasis on e-commerce and strategic partnership with pan-European pure online beauty player.5 brands in distribution: skincare, body care, hair care, home fragrances.Core responsibilities: Market research, competition analysis, brand strategy planning and execution; negotiations with partners, coordinate work with various stakeholders; place orders, plan and monitor sales performance, analysis of results, reporting, forecasting; business results analysis, process optimization, business development (new brands and retail channels).Achievements: Successful launch of brands at top retailers with strong e-commerce presence, strong sales growth and business development, extended distribution to new EU market.Key skills acquired: analysing markets and finding strategic opportunities; communication, collaboration and negotiation skills; project management skills.
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Brand Manager
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Oct 2016 - Nov 2018
B2B distribution company working with premium beauty brands across categories; partnership with key B2C retailers across channels.Core responsibilities: Market research, competition analysis, brand strategy planning and execution; coordinate work with various stakeholders; place orders, plan and monitor sales performance, analysis of results, reporting, forecasting; business results analysis, process optimization.Achievements: Successful launch of new brands at top retailers, strong sales growth and business development.Key skills acquired: brand development strategy planning and execution, marketing and sales analytics, collaboration skills.
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Hexagone
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Personal Care Product Manufacturing
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1 - 100 Employee
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Communications, PR and Advertising Manager
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Jul 2011 - Jun 2016
Core responsibilities: Media planning (print and digital) and PR on the local market for COTY, P&G Prestige, Clarins Group, Puig, etc. (over 130 beauty brands in portfolio), coordination of advertising placements, work with advertising and digital agencies, media communications and influencer management (magazines, online, bloggers), SMM, adaptation of brands' advertising and PR strategies for local market, organizing events and presentations, internal collaboration with other departments, document workflow, reporting, ROI.Achievements: Increase in media placements over 100%, launch of digital strategy and collaboration with influencers, growth of brands’ sales through coordinated marketing activities with other departments.Key skills acquired: communication skills and collaboration with various stakeholders.
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Consulting Journalist (freelance)
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Jan 2011 - Jan 2012
Writing articles on various beauty themes for the magazines of the Publishing House Burda.Key skills acquired: writing skills, creativity, reaching our to audience. Writing articles on various beauty themes for the magazines of the Publishing House Burda.Key skills acquired: writing skills, creativity, reaching our to audience.
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Training Manager
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Jun 2009 - Jun 2011
Carrying out educational trainings for beauty salons and professionals in the field of hair care, hair styling, colouristics; further consulting on the subject.Key skills acquired: communication and presentation skills. Carrying out educational trainings for beauty salons and professionals in the field of hair care, hair styling, colouristics; further consulting on the subject.Key skills acquired: communication and presentation skills.
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Project Manager
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Oct 2008 - Feb 2009
Administration and development of the branded advertisement digital community, content management and relations management at the digital marketing and branding agency.Key skills acquired: creativity in problem-solving, collaboration and relationship building skills. Profound understanding of how the digital marketing industry works. Administration and development of the branded advertisement digital community, content management and relations management at the digital marketing and branding agency.Key skills acquired: creativity in problem-solving, collaboration and relationship building skills. Profound understanding of how the digital marketing industry works.
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Traffic Manager Jr.
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Jun 2008 - Sep 2008
Coordination of the workflow between creative and client service department of the creative advertising agency JWT.Key skills acquired: collaboration and relationship building with various stakeholders. Coordination of the workflow between creative and client service department of the creative advertising agency JWT.Key skills acquired: collaboration and relationship building with various stakeholders.
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Sales Manager
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Apr 2007 - Dec 2007
Local representative office of the Swedish publishing house Bonnier Business Press.Direct sales of business guides and encyclopaedias on management; telephone negotiations, development of cooperation with partners, document workflow.Key skills acquired: sales skills, persuasion and negotiation techniques. Local representative office of the Swedish publishing house Bonnier Business Press.Direct sales of business guides and encyclopaedias on management; telephone negotiations, development of cooperation with partners, document workflow.Key skills acquired: sales skills, persuasion and negotiation techniques.
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Education
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2017 - 2018
Berlin Professional School – HWR Berlin
MSc International Business Management -
2013 - 2013
Procter&Gamble Prestige Greater Europe Distributor Operations Capability College 2013, Switzerland
External Relations, eCommerce & Digital Development, Customer Development & Negotiation, Forecasting -
2012 - 2012
Procter&Gamble Prestige PR Academy Course, Switzerland
Public Relations, Brand Fundamentals, Pitching and Negotiation, Event Management, Trade PR, ROI -
2004 - 2005
Sumy State University
Specialist's degree, Economics and Management -
2000 - 2004
Sumy State University
Bachelor's degree, Economics and Management
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