Hanna Nilsson

Analytics Specialist at Conversionista!
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Malmö Metropolitan Area, SE
Languages
  • Engelska Native or bilingual proficiency
  • Svenska Native or bilingual proficiency

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Bio

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Frida Ahrenby

I was lucky to have Hanna as part of my Marketing team @GetAccept for a short while. Hanna started as an intern which was part of her education and went on working for us during her studies. Hanna worked with digital marketing in general, and more specifically web analytics and optimization. Hanna has a deep understanding of tracking, data gathering, analysis and reporting. She is detail oriented but yet she is business savvy and understands the whole picture. She is professional, always committed and gets things done! As a person, Hanna is humble, easy to work with and highly appreciated by colleagues. She brings great energy to any given team or context. I would be happy to have Hanna as part of my team again!

Linea Westbergen

Jag har arbetat med Hanna på två olika arbetsplatser och hon är verkligen one of a kind! Med stor analytisk förmåga och ett enormt driv för mer kunskap tar hon sig an både de uppgifter som ligger på hennes bord, men även andra uppgifter som hon ser behöver lösas. Jag hade anställt Hanna alla dagar i veckan!

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Credentials

  • Inbound Marketing
    HubSpot Academy
    Dec, 2018
    - Nov, 2024
  • Google Ads Search
    Google
    Jan, 2019
    - Nov, 2024
  • Google Analytics
    Google
    Nov, 2018
    - Nov, 2024

Experience

    • Sweden
    • Business Consulting and Services
    • 1 - 100 Employee
    • Analytics Specialist
      • Aug 2022 - Present

    • Sweden
    • Business Consulting and Services
    • 1 - 100 Employee
    • Analytics Specialist
      • Aug 2022 - Present

    • Sweden
    • Business Consulting and Services
    • 1 - 100 Employee
    • Consulting Analyst
      • Jan 2022 - Aug 2022

    • Analyst
      • Aug 2020 - Dec 2021

      - Digital Analytics - strategy, framework, implementation & optimization- Data Privacy - Performance Analysis- User Behaviour

    • Sweden
    • Retail
    • 1 - 100 Employee
    • Web Analyst
      • Jun 2020 - Aug 2020

      Summer internship Summer internship

    • Netherlands
    • Retail
    • 700 & Above Employee
    • Digital Channel Performance
      • Mar 2020 - Apr 2020

      - Internal Search, All Markets User Behaviour - Zero Search Results, All Markets Business Impact - Internal Search, All Markets User Behaviour - Zero Search Results, All Markets Business Impact

    • United States
    • Software Development
    • 100 - 200 Employee
    • Digital marketer
      • Jun 2019 - Mar 2020

      - Measure ROI & report on marketing KPIs.- Monitor budget distribution and performance.- Managing digital marketing campaigns.- Conduct competitive research and analyze benchmarking data.- Perform optimizations. - Identify opportunities for new client acquisition.- Utilize a range of techniques including analytics, SEO and PPC.- Content creation.- Worked in: Hubspot, Google Analytics, Google Tag Manager, Google Data Studio, Google Ads, Bing Ads etc.

    • Digital Marketing & Analytics
      • Apr 2019 - Jun 2019

    • Sweden
    • Retail
    • 400 - 500 Employee
    • Extraanställning butiksbiträde
      • Sep 2018 - May 2019

      Parallellt med yrkesutbildning.

    • Försäljningschef
      • Dec 2017 - Sep 2018

      - Säkerställa kampanjgenomföranden - Insikt i sortiment - Interna beställningar - Organisera och leda i den dagliga driften - Försäljningsstatistik- Butiksplanering

    • Butiksbiträde
      • Aug 2017 - Dec 2017

    • Netherlands
    • Maritime Transportation
    • 1 - 100 Employee
    • Digital Marketing & analytics
      • Nov 2018 - Apr 2019

      - Planera och utveckla det digitala marknadsföringsarbetet - Google Ads: Skapa samt optimera annonser och kampanjer - Google Analytics: Analysera data och utveckla processer för ökad konvertering - Genomföra och följa upp olika typer av marknadsaktiviteter i samband med events - SEO: Skapa och implementera SEO anpassat content på webbsida samt i den övergripande digitala marknadsföringen. - Sociala medier: Skapa content för branding samt erbjudanden. Arbeta med annonsering (Facebook & Instagram m.m.) - Hubspot Marketing: Skapa Marketing processer samt Marketing Automation scheman. B2B, B2C. - Photoshop och Indesign: Ta fram grafiskt material till hemsidan och marknadsföring Show less

Education

  • IHM Business School
    Yrkesexamen, Digital Analytics Specialist
    2018 - 2020
  • Linnéuniversitetet
    Filosofie kandidatexamen (fil.kand.), Idrottsvetenskap
    2014 - 2017

Community

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