Experience

358

• Finland
• Advertising Services
• 1 - 100 Employee

• Chief Executive Officer

  • May 2023 - Present



Kuudes

• Finland
• Design
• 1 - 100 Employee

• Commercial Director

  • Jun 2022 - Apr 2023

• Strategy Director at Kuudes – a creative business design company

  • Mar 2022 - Apr 2023

  Kuudes is a creative business design company. With a focus on sustainable growth, we help your organisation find new business opportunities in customer needs, develop and commercialise concept ideas, and prepare your brand for global competition.



Kesko - K-Group

• Finland
• Retail
• 700 & Above Employee

• Head Of Customer Experience

  • Jan 2021 - Feb 2022

  Supporting Kesko group's strategy and commercial objectives by developing customer experience strategy in automotive industry. Ensuring world class customer experience development, management and implementation in K-Auto Audi, Bentley, Porsche, SEAT and Volkswagen customer experience development and securing overall K-Auto customer experience. Supporting Kesko group's strategy and commercial objectives by developing customer experience strategy in automotive industry. Ensuring world class customer experience development, management and implementation in K-Auto Audi, Bentley, Porsche, SEAT and Volkswagen customer experience development and securing overall K-Auto customer experience.



Finnair

• Finland
• Airlines and Aviation
• 700 & Above Employee

• Senior Manager, Brand and Marketing

  • Oct 2018 - Dec 2020

  Developing and managing Finnair brand development and securing brand identity reflecting the needs of targets audiences and peer groups. Brand marketing strategy responsibility within Asia and APAC region. Ownership of Destination Nordics Brand and Marketing concepts.Expertise:- Brand development and management- Brand and marketing strategy- Global marketing communication- Brand digital experience and identity development and management- New business and Go-to Market- Matrix and external partner leadership- Complex project management- Creative directionBiggest achievement: Finnair brand digital identity renewal#BrandDevelopment #BrandManagement #BrandStrategy #GlobalMarketing #MarketingStrategy #Marketing #MarketingCommunication #BrandIdentity #DigitalExperience #GoToMarket #CreativeDirector #ProjectLeadership #MatrixLeadership Show less

• Manager, Brand and Marketing

  • Jun 2017 - Oct 2018

  Supporting Finnair group's strategy and commercial objectives by building consumer and corporate marketing presence globally. Developing, implementing and executing strategic marketing plans and managing successful consumer marketing activities in Asia.Expertise:- Brand development and management- Marketing strategy- Marketing communication- Digital marketing- Matrix and external partner leadership- Complex project management- Creative direction- Influencer marketing strategy- Segmentation research in Asian countries- New business strategy and conceptsBiggest achievement: Finnair localised marketing communication concepts, processes and governance model development#BrandDevelopment #BrandManagement #BrandStrategy #GlobalMarketing #MarketingStrategy #Marketing #MarketingCommunication #BrandIdentity #DigitalMarketing #GoToMarket #CreativeDirector #Segmentation #InfluencerMarketing #ProjectLeadership #MatrixLeadership Show less



Aurinkomatkat

• Travel Arrangements
• 1 - 100 Employee

• Senior Product Development Manager

  • Jan 2017 - May 2017

  Developing and managing product strategy, design lines and product categories for Leisure Travelling in Finnair Group. Ensuring world class customer and demand centric portfolio development, management and implementation. Responsibility for branding through product design and commercialisation of products. Developing and managing sustainable initiatives within Aurinkomatkat.Expertise:- Product strategy and lifecycle management- Product development- Service design- Insight, trends and research- Innovation- Sustainability- Customer experience development - Team and external partner leadership- Complex project management- New business and go-to market strategies and conceptsBiggest achievement: Taking back the ownership of the market leadership position in package holiday segment in Finland#ServiceDevelopment #ServiceDesign #ProductDevelopment #ProductManagement #Sustainability #CustomerExperienceDevelopment #GoToMarket #Insight #Trends #Research #Innovation #Segmentation #TeamLeadership #ProjectLeadership #MatrixLeadership Show less

• Product Development and Implementation Manager

  • Apr 2015 - Dec 2016

  Developing and managing product strategy, design lines and product categories for Aurinkomatkat. Ensuring world class customer and demand centric portfolio development, management and implementation. Responsibility for branding through product design and commercialisation of products. Developing and managing sustainable initiatives within Aurinkomatkat.Expertise:- Product strategy and lifecycle management- Product development- Service design- Insight, trends and research- Innovation- Sustainability- Customer experience development - Team and external partner leadership- Complex project management- New business strategies and conceptsBiggest achievement: Excellence in family segment in package holidays vs. competition#ServiceDevelopment #ServiceDesign #ProductDevelopment #ProductManagement #Sustainability #CustomerExperienceDevelopment #GoToMarket #Insight #Trends #Research #Innovation #Segmentation #TeamLeadership #ProjectLeadership #MatrixLeadership Show less



Fiskars Group

• Finland
• Manufacturing
• 700 & Above Employee

• Sales and Demand Planner

  • Dec 2014 - Mar 2015

  Managing the sales forecasting and demand planning on Fiskars Garden products, Fiskars Exports and Finland Wholesale. Expertise:- Retail- New business and go-to market

• Product and Marketing Manager

  • Dec 2010 - Nov 2014

  Managing and developing Arabia assortment and brand marketing: overall responsibility of named product assortment, ensuring its viability and profitability and also creating engaging the brand marketing. Identifying and initiating new product concepts and areas of development and being the project owner of new product development projects.Expertise:- Product strategy and lifecycle management- Product development- Insight, trends and research- Innovation- Brand development and management- Marketing strategy- Marketing communication- Team and external partner leadership- Complex project management- Creative directionBiggest achievement: Building a third leg fo Arabia brand in interior and gifts#BrandDevelopment #BrandManagement #Marketing #MarketingCommunication #ProductDevelopment #ProductManagement #Sustainability #GoToMarket #Insight #Trends #Research #Innovation #Segmentation #TeamLeadership #ProjectLeadership #MatrixLeadership Show less

• Retail Marketing Manager

  • Dec 2009 - Nov 2010

  Responsible for all marketing activities incl. media buying and campaign activity planning in Direct Consumer Sales in Finland. Execution of Iittala's loyalty program Myiittala in Finland. Team leader of marketing Direct Consumer Sales in Finland. Translating multiple brand master plans for one Iittala experience within 3 sales channels (Iittala Stores, Iittala Outlets and Iittala webstore). Creating new campaign concepts to support the sales and customer shopping moods. Supporting different channels in out-of-store and in-store solutions. Expertise:- Omnichannel marketing strategy- Retail marketing- Loyalty marketing and development- Marketing communication- Team and external partner leadership- Creative directionBiggest achievement: Omnichannel marketing strategy for Iittala stores, outlets and webshop, including 4 brand marketing concepts and plans#OmnichannelMarketing #OmnichannelRetail #Retail #Marketing #MarketingCommunication #Insight #Trends #Segmentation #TeamLeadership #ProjectLeadership #MatrixLeadership Show less

• Customer and Marketing manager

  • Oct 2009 - Nov 2009

  Translating multiple brand master plans for one Iittala experience within 3 sales channels. Creating new campaign concepts to support the sales and customer shopping moods. Supporting different channels in out-of-store and in-store solutions. Expertise:- Omnichannel marketing strategy- Retail marketing- Marketing communication- Matrix and external partner leadershipBiggest achievement: Nation wide holistic retail experience#OmnichannelMarketing #OmnichannelRetail #Retail #Marketing #MarketingCommunication #Insight #Trends #Segmentation #TeamLeadership #ProjectLeadership #MatrixLeadership Show less

• Retail Operations Manager, Iittala Stores

  • Apr 2007 - Sep 2009

  Operational management of the 7 Finnish Iittala stores. Responsibilities range from planning marketing and product portfolios of these 7 stores to finding additional products to support these portfolios.Expertise:- Retail operations- Store portfolio and lifecycle management- Retail marketing- Team leadershipBiggest achievement: Building a Iittala store customer service policy, processes and monitoring successfully procedures#OmnichannelMarketing #OmnichannelRetail #Retail #Marketing #MarketingCommunication #TeamLeadership #MatrixLeadership Show less



Cazze

• Helsinki, Southern Finland, Finland

• Entrepreneur and member of the marketing team

  • 2001 - 2007