Experience

SplitMetrics

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• ASO Manager

  • Jul 2021 - Present

  - Developing ASO strategies based on the analysis of the niche, competitors- Developing and optimizing app’s metadata- Collecting semantic core for AppStore and Google Play apps for different localizations- Developing creative concepts (icon, screenshots, video-preview) for AppStore and Google Play app pages- Generating ideas for conducting A/B tests and helping in decoding its results- Monitoring and studying ranking mechanisms and other ASO trends- Analysis of the effectiveness of ASO activities



Фриланс

• ASO Manager

  • Apr 2021 - Jun 2021

  - Overall analysis, competitor analysis- Development and testing of metadata and creative concepts- Conducting AB-tests- Localization- Data analysis and conversion analysis in the AppStore, Google Play (AppStore Connect, Google Play Console, Apptweak, Appfigures). - Overall analysis, competitor analysis- Development and testing of metadata and creative concepts- Conducting AB-tests- Localization- Data analysis and conversion analysis in the AppStore, Google Play (AppStore Connect, Google Play Console, Apptweak, Appfigures).



ABW.BY - автомобильный интернет-портал

• Belarus
• Online Audio and Video Media
• 1 - 100 Employee

• Sales Team Lead

  • Nov 2019 - Nov 2020

  - Market analysis - Work with clients - Sales planning - Pricing - Analysis of the proposed product and its optimization - Market analysis - Work with clients - Sales planning - Pricing - Analysis of the proposed product and its optimization



ООО "Кофе Сервис"

• Marketing Analyst

  • Feb 2017 - Nov 2019

  Analytics:- Analysis of the company's activities- Product portfolio (market analysis, monthly forecast, order, stock control)- Monthly forecasting of demand- Monthly preparation of sales plans for sales managers (SM)- Pricing- Analytics of SM efficiency (sales, profitability, attracting new customers, etc.)Other:- Preparation of materials necessary for sales (samples, leaflets, booklets) - Communication with customers (branding, development of individual promotions)- Communication with suppliers- Organisation of participation in exhibitions- Organisation of the ProCoffee coffee festival in Gomel (similar to Gastrofest)- Organisation of the ProCoffee coffee festival throughout the country



ООО "Лавесон комфорт"

• Marketing Specialist

  • Aug 2015 - Feb 2017

  Analytics:- Analysis of customer needs- Competitors analysis- Analysis of company sales, reports for management- Analysis of attendance of company's outlets- Analysis of the used materials, fittings, the range of the company- Formation of a proposal for the implementation of a new assortment and materialsAdvertising, promotional materials:- Development, offer and launch of the promo- Printed materials Analytics:- Analysis of customer needs- Competitors analysis- Analysis of company sales, reports for management- Analysis of attendance of company's outlets- Analysis of the used materials, fittings, the range of the company- Formation of a proposal for the implementation of a new assortment and materialsAdvertising, promotional materials:- Development, offer and launch of the promo- Printed materials



ООО "Лавесон М"

• Менеджер по продажам

  • Jan 2014 - Jun 2014

  - Оформление заказов в 1С- Работа с дистрибьюторами - Оформление заказов в 1С- Работа с дистрибьюторами