Experience

MacPaw Inc. 🇺🇦

• • Mar 2022 - Present

• • Jan 2021 - Mar 2022

  As a part of the CleanMyMac Retention team, I'm working on improving user retention with the help of marketing automation.



Kahoot!

• Norway
• E-Learning Providers
• 200 - 300 Employee

• • Feb 2019 - Dec 2020

  As a part of the Kahoot! Customer Experience team, I was focusing on the creation of better customer experiences and deeper customer relationships with the help of marketing automation & CRM. Mainly, I:- created and implemented multi-channel and single-channel automated onboarding, engagement, activation, and sales campaigns for both B2C and B2B (including email, push, in-app messaging)- ran stand-alone marketing campaigns to support the strategies of Kahoot!'s business units - launched experiments & A/B testing with the goal of campaigns' performance optimization- carried out campaign performance analysis and reporting- worked in close collaboration with business units' management teams, product marketers, designers, and developers- supported the process of selection, RFP preparation, and implementation of a new marketing automation system Show less

• • Sep 2018 - Jun 2019

  My final MSc research project at BI Norwegian Business School was implemented in collaboration with Kahoot!. The main objective of the research was to investigate the effectiveness of personalized email communication, its impact on customer engagement and subsequent customer purchases. To answer the research question at hand, we designed a field study and ran the experiment using marketing automation. The project was given an A grade.

• • Aug 2018 - Oct 2018

  During my internship, I: - performed competitor analysis with the focus on marketing touchpoints throughout the customer journey- analyzed customer feedback to identify current customer needs & pain points - assisted CRM team with the reporting on email campaigns' performance



BI Norwegian Business School

• Norway
• Higher Education
• 700 & Above Employee

• Teaching Assistant | Mathematics (Master's level)

  • Aug 2018 - Jan 2019

  I assisted Professor of Mathematics at BI Norwegian Business School in leading Math problem-solving sessions for Master of Science students. I assisted Professor of Mathematics at BI Norwegian Business School in leading Math problem-solving sessions for Master of Science students.



PwC

• Professional Services
• 700 & Above Employee

• Assurance Intern

  • Aug 2016 - Mar 2017

  After completing my Bachelor's Degree, I took an opportunity to join an internship program at PwC, global consultancy and assurance company. During the internship, I was engaged in multiple auditing projects within marketing, insurance, engineering, and energy industries. I performed wide-ranging data analysis, worked with large datasets, examined and tested diverse documentation and contractual agreements for accuracy and compliance. After completing my Bachelor's Degree, I took an opportunity to join an internship program at PwC, global consultancy and assurance company. During the internship, I was engaged in multiple auditing projects within marketing, insurance, engineering, and energy industries. I performed wide-ranging data analysis, worked with large datasets, examined and tested diverse documentation and contractual agreements for accuracy and compliance.