Digital Director

• Jun 2021 - Present

Senior Account Manager

• Dec 2020 - May 2021

Digital Media Strategist

• Nov 2019 - Dec 2020

Responsible for Planning Westpac's Strategic Approach to Performance Media, specific to key acquisition portfolios - Credit Cards, Personal Loans, Business Banking and BT Insurance / Superannuation. Designs Test and Learn frameworks across all digital channels, and provides actionable insights and analysis to address business challenges and support a timely implementation of data-led optimisations. Also serves as the agency lead for Brand Lift Studies, guiding clients across measurement of their brand and consideration led campaigns and develop a better understanding of how these activities contribute to their brand health metrics. Certifications: Amazon Advertising Foundations CertificationGoogle Display & Video 360 CertificationGoogle Ads Search CertificationFacebook Blueprint Certified Media Buying ProfessionalFacebook Blueprint Certified Media Planning Professional Show less

Digital Media Manager

• Mar 2019 - Nov 2019

Key agency contact for digital media requirements for Westpac's most performance driven portfolio - Consumer Finance. Managed client servicing, led strategic planning across digital channels and managed campaign implementation through to optimisation, reporting and analysis. The role requires a solid understanding of the Credit Cards and Personal Loans market and customer behaviours, deep knowledge of performance channels, and a strategic mindset to maximise the utilisation of first party and third party data to deliver on acquisition targets. Show less

Account Manager

• Aug 2016 - Mar 2019

Lead contact for client's digital media requirements, coordinating day to day requests and campaign management. Handled key clients across the group, including several FMCG clients such as Parmalat & Henkel, and Performance clients such as Oracle, Singapore Airlines and Scoot. Lead contact for client's digital media requirements, coordinating day to day requests and campaign management. Handled key clients across the group, including several FMCG clients such as Parmalat & Henkel, and Performance clients such as Oracle, Singapore Airlines and Scoot.

Senior Media Manager

• Feb 2012 - May 2016

Handles the Digital Media strategy, planning, buying, implementation for key accounts including Unilever Philippines, Wyeth Philippines, Pepsico, Sony Philippines, Shell, PLDT and GlaxoSmithKline. Drove growth in Digital Media Investments for Maxus through client education and strategic recommendations. Strength is in performance advertising, focusing on use of Digital Media in leads generation. Certifications: Google Certified - Display Advertising Google Certified - Search Advertising Show less

Account Executive

• Oct 2009 - Feb 2012

Responsible for digital media planning, buying, execution, optimisation and reporting for FMCG brands, including Nescafe, Nestea, Milo, Purina and Pepsi. Also experienced in handling social media communities and promo management particularly for Nestle Purina Petcare Philippines and Nestea Philippines. Responsible for digital media planning, buying, execution, optimisation and reporting for FMCG brands, including Nescafe, Nestea, Milo, Purina and Pepsi. Also experienced in handling social media communities and promo management particularly for Nestle Purina Petcare Philippines and Nestea Philippines.