Experience

bruule

• Indonesia
• Food and Beverage Services
• 1 - 100 Employee

• • Dec 2021 - Present

• • Nov 2020 - Present

  • Create and execute marketing plan• Manage social media assets (plan, report, content strategy and production) • Manage events, including store opening and pop up store.• Provide digital insights and communications touch points including digital ads, influencers, communities, collaborations, event activation, promotion, and offline collaterals).



Self-employed

• Jakarta, Indonesia

• Project Manager

  • Oct 2017 - Oct 2020

  Handle cafe/ restaurant clients and responsible for: • Design promotional social media content, posters, flyers, menu, and so on. • Manage social media accounts. • Produce content (photos and videos) for social media posts. • Manage events, such as halloween parties, press conferences, etc. • Lead a team of graphic designers, photographers, and social media specialist to help handle social media, content production, and promotion. Handle cafe/ restaurant clients and responsible for: • Design promotional social media content, posters, flyers, menu, and so on. • Manage social media accounts. • Produce content (photos and videos) for social media posts. • Manage events, such as halloween parties, press conferences, etc. • Lead a team of graphic designers, photographers, and social media specialist to help handle social media, content production, and promotion.



Harlow Brasserie

• Greater Jakarta Area, Indonesia

• Marketing Manager

  • May 2015 - Sep 2017

  A brasserie and bar concept, located in Kuningan, Jakarta. • manage company’s digital asset, such as Instagram, Facebook Page, website, newsletter/ email blast, and Twitter. • initiate ideas, brainstorm, plan, and execute restaurant’s promotions and in-house events • coordinate with a graphic designer to create marketing collaterals. • work with vendors for marketing materials • create monthly budget plan and monthly report • responsible to guide Guest Relation Officer in planning and executing events. • conduct training sessions for SOP of phone call answer, ongoing promotions, and all marketing-related activities Show less



PT Wyeth Nutrition Indonesia

• Manufacturing
• 100 - 200 Employee

• Digital Marketing

  • Nov 2014 - Feb 2015

  As a temporary Digital Marketing, my key role was to keep track of all ongoing digital activities. • Create daily and weekly report to Digital Manager regarding all ongoing digital activities • Coordinate with three digital agencies in maintaining company’s digital activities and digital assets, such as including • coordinate with other departments related to digital activities. • responsible for Digital Marketing department’s administrative needs. As a temporary Digital Marketing, my key role was to keep track of all ongoing digital activities. • Create daily and weekly report to Digital Manager regarding all ongoing digital activities • Coordinate with three digital agencies in maintaining company’s digital activities and digital assets, such as including • coordinate with other departments related to digital activities. • responsible for Digital Marketing department’s administrative needs.



365 Eco Bar

• Greater Jakarta Area, Indonesia

• Marketing Coordinator

  • Apr 2013 - Nov 2014

  • Manage company’s digital assets, such as Facebook, Twitter, website, and Mailchimp (email blast/ newsletter) in promoting events and promotions. • Initiate ideas, make plans and execute in-house promotions and events. • Work with a graphic designer and production vendors for marketing collateral. • Ensure all the needs of reservation functions. • Work with event organizers in creating weekly events. • Arrange partnerships with vendors or suppliers to increase sales. • Manage company’s digital assets, such as Facebook, Twitter, website, and Mailchimp (email blast/ newsletter) in promoting events and promotions. • Initiate ideas, make plans and execute in-house promotions and events. • Work with a graphic designer and production vendors for marketing collateral. • Ensure all the needs of reservation functions. • Work with event organizers in creating weekly events. • Arrange partnerships with vendors or suppliers to increase sales.



Kanmo Group

• Indonesia
• Retail
• 700 & Above Employee

• E-commerce Assistant

  • Jun 2012 - Oct 2012

  Worked in a team to handle Mothercare website (www.mothercare.co.id). • create monthly website banner contents plans, including what products to promote on particular month. • work with graphic designers to create banner contents. • make sure contents are well executed and uploaded on website as planned through website back end. • coordinate with a digital agency in handling digital assets, such as Twitter and Facebook. Worked in a team to handle Mothercare website (www.mothercare.co.id). • create monthly website banner contents plans, including what products to promote on particular month. • work with graphic designers to create banner contents. • make sure contents are well executed and uploaded on website as planned through website back end. • coordinate with a digital agency in handling digital assets, such as Twitter and Facebook.



AIESEC

• Canada
• Non-profit Organizations
• 700 & Above Employee

• Intern

  • Feb 2012 - Apr 2012

  Internship in AIESEC Global Community Development Program as an English teacher to students in Primary and Junior High School. Internship in AIESEC Global Community Development Program as an English teacher to students in Primary and Junior High School.



Universitas Prasetiya Mulya

• Indonesia
• Higher Education
• 400 - 500 Employee

• Project Officer for Accounting Seminar

  • Aug 2011 - Sep 2011

  An event project to promote Bachelor Degree of Accounting in Prasetiya Mulya to High schools in Jakarta. Worked as a project manager, I was responsible to handle all the needs of event. - created event plan and executed with the help of a team consisted of more than 10 students - worked with a graphic designer to create promotional’s concept and content - distributed invitations to high school schools and teachers - led and ensured the event going as planned An event project to promote Bachelor Degree of Accounting in Prasetiya Mulya to High schools in Jakarta. Worked as a project manager, I was responsible to handle all the needs of event. - created event plan and executed with the help of a team consisted of more than 10 students - worked with a graphic designer to create promotional’s concept and content - distributed invitations to high school schools and teachers - led and ensured the event going as planned



Genera Guitars

• Jakarta, Indonesia

• Marketing Officer

  • 2010 - 2011

  Genera Guitar is business project run by me and partners for University final assignment purpose. I am responsible for all marketing and promotion activities, such digital contents and together with a graphic designer to create visual design of marketing campaign. Genera Guitar is business project run by me and partners for University final assignment purpose. I am responsible for all marketing and promotion activities, such digital contents and together with a graphic designer to create visual design of marketing campaign.



Fastrack, Professional Motorcycle

• Jakarta, Indonesia

• Marketing Staff

  • 2008 - 2009

  Fastrack, a professional motorcycle transportation company, was founded as part of a business development assignment in Prasetiya Mulya Business School, run by me and the team. Responsible for all visual design of marketing campaign. Fastrack, a professional motorcycle transportation company, was founded as part of a business development assignment in Prasetiya Mulya Business School, run by me and the team. Responsible for all visual design of marketing campaign.



Java Festival Production

• Indonesia
• Entertainment Providers
• 1 - 100 Employee

• Marketing Assistant Intern

  • 2008 - 2008

  One-month internship in the event of Java Jazz Festival 2008. I was responsible for: - contacting tenants who wanted to open a stand in the festival - collecting tenants data - making sure that all the tenants got the ID pass card etc. One-month internship in the event of Java Jazz Festival 2008. I was responsible for: - contacting tenants who wanted to open a stand in the festival - collecting tenants data - making sure that all the tenants got the ID pass card etc.