Paid Social and Conversion Specialist

• Sep 2022 - Present

Creation of Paid Strategies-Recommend Budget & Target Audience-Brainstorm Paid Copy-Setup Tasks For Design-Setup Paid Accounts-Build and Launch Paid CampaignsOptimization of campaigns through performance analysis-Manage keyword list around themes and sub-themes-Optimize bids based on established strategy-Create & manage ad copy and testingReporting-Review week over week metrics-Create performance reports demonstrating the current -ROI and improvement over time (revenue per expense, cost per conversion, etc.)-Analyze data to identify and present key insights-Utilize Google Analytics to measure overall performanceFinalizing Landing Pages-Ensure any new forms have conversion tracking in place for all paid accounts (providing instructions for installation to web development team) Show less

Junior Paid media and Conversion Specialist

• Oct 2021 - Sep 2022

Digital Marketing Specialist

• Feb 2021 - Oct 2021

• Design: Conceptualized and maintained the brand voice of high-performance computing through all media to ensure a cohesive presentation that resonated with the target audience. • Paid Media: Ownership of digital advertising creation and analysis of results. • Paid Search: Tracked and implemented PPC initiatives to maintain competent and lead-producing keywords through Google Ads. • BizDev: Implemented digital marketing campaigns that drove sales growth & customer retention as well as brand and product awareness. • Automation: Created, reported on, and optimized workflows. • Event Management: Coordinated tradeshows and other events, designing booths and banners and implementation of Hubspot contact uploads to ensure lead generation. Show less

Graphic Design Consultant

• Sep 2020 - Dec 2020

• Designed an interactive customer journey deck, detailing the storyline of the life of a Leaseplan driver, primarily for the use of the sales department to give an overview of benefits and services Leaseplan offers. • Edited and formatted internal one-pager • Ad hoc Ad creation and pre-flight of deliverables for print • Performed Photoshop-centric project for images needing alteration for external deck • Designed an interactive customer journey deck, detailing the storyline of the life of a Leaseplan driver, primarily for the use of the sales department to give an overview of benefits and services Leaseplan offers. • Edited and formatted internal one-pager • Ad hoc Ad creation and pre-flight of deliverables for print • Performed Photoshop-centric project for images needing alteration for external deck

Student Ambassador

• Apr 2019 - May 2020

Student Ambassadors represent BJU to campus guests by providing hospitality, help and service through interaction with guests in the Welcome Center and by leading campus tours. Additionally, Introducing guests to BJU’s dynamic community through public and interpersonal communication, personalized storytelling, assisting in university events and acting as an information hub for university constituency.

Hospitality Team

• Jun 2016 - May 2020

Marketing Intern

• May 2019 - Aug 2019

• Collaborated with product marketing and marketing operations • Assisted in creative development of campaigns, including a culture campaign with custom designs implemented in multiple campuses. • Wrote copy for blog posts, website, social media posts and sales collateral • Supported new product launches by developing sales tools & communication plans • Supported the event management program • Collaborated with product marketing and marketing operations • Assisted in creative development of campaigns, including a culture campaign with custom designs implemented in multiple campuses. • Wrote copy for blog posts, website, social media posts and sales collateral • Supported new product launches by developing sales tools & communication plans • Supported the event management program

Student Graphic Designer

• Sep 2018 - Apr 2019

Assisted the drama producers by: • Reading and translating scripts into visual animated narrative • drafting sketches and crafting SVG files in Illustrator that are in accordance with the set themes and script •using After Effects to animate short segments for online students. Assisted the drama producers by: • Reading and translating scripts into visual animated narrative • drafting sketches and crafting SVG files in Illustrator that are in accordance with the set themes and script •using After Effects to animate short segments for online students.