Experience

Wildfire Brand Consultancy
• Vietnam
• Design Services
• 1 - 100 Employee
• Brand Manager

  • Oct 2018 - Present


HUMMINGBIRD BRAND CONSULTANT

• Vietnam
• Advertising Services
• 1 - 100 Employee

• Strategic Planner

  • Oct 2017 - Jul 2018

  -Coordinate with Account team, Creative team to develop proposal in bidding new business -Propose, write and present marketing solution strategies, communication plans in line with Client’s marketing strategy, specializing in activation/event/shopper marketing -Research and detect consumer insights and turn insights into strategic ideas and integrated communication solutions -Coordinate with Account team, Creative team to develop proposal in bidding new business -Propose, write and present marketing solution strategies, communication plans in line with Client’s marketing strategy, specializing in activation/event/shopper marketing -Research and detect consumer insights and turn insights into strategic ideas and integrated communication solutions



ROYALHOME VIETNAM

• Brand Communication Leader

  • Apr 2016 - Jul 2018

  -Make action plan for branding and commnucation activities -In charge of following strategy and direction for the brand, managing the brand guidelines in line with the company’s vision, mission, and objectives -Research and make branding plans for RoyalHome Design, RoyalHome Studio and RoyalHome Academy -Create appropriate tracking procedures, KPI to ensure proper execution of these activities. Coordinate with department for other communication objectives. -Manage and supervise the working relationship between Brand agency, Channel Communication agency and others key partners making sure the best outcomes for the organization Show less



Kids Plaza Vietnam

• Manufacturing
• 1 - 100 Employee

• Assistant Brand Manager

  • Apr 2015 - Mar 2016

  -Assist in developing promotional strategies for brand awareness and profitability. -Provide assistance in developing brand positioning and communication strategies. -Manage consumer and trade promotional activities and marketing events. -Provide necessary assistance to Marketing Manager in all activities pertaining to brand building. -Research and gather ideas from teams to identify consumer trends and needs. -Support Marketing Manager to introduce new products in the market. Esspecialy is Mamago and Kiza (Kids Plaza Own’s Brands) Show less



UCCIC – UNESCO VIETNAM

• Account Executive

  • Aug 2013 - Jan 2015

  -Deliver a highly proactive and responsive account management service and build close and trusted relationships with client base; -Hands on project management of current and future campaigns, including taking detailed briefs, preparing and presenting proposals, constructing budgets and timelines, attending client meetings and working closely with creative teams to ensure projects are executed professionally, on time and within budget and client expectations -Work with the Account Manager to brief media, think creative and research, and assist with the formulation of marketing strategies Show less