Director of Growth

• Jun 2023 - Present

Associate Marketing Director

• Jan 2023 - May 2023

Ecommerce & Ops Manager

• Oct 2021 - Dec 2022

Supervise: Key Account Managers, Ecom OpLeader, online sales Leader, Supervisers, Sales online Executive, Marketplace Executive (55 people) • Strategy planning, P&L management, and monitor all activities to hit the target for Ecom Channel (Shopee, Lazada, Tiki) • Restructure, Recruit, Process & Productivity improvement for online sales and online operation (call center, website, facebook, tiktok, livestream) Supervise: Key Account Managers, Ecom OpLeader, online sales Leader, Supervisers, Sales online Executive, Marketplace Executive (55 people) • Strategy planning, P&L management, and monitor all activities to hit the target for Ecom Channel (Shopee, Lazada, Tiki) • Restructure, Recruit, Process & Productivity improvement for online sales and online operation (call center, website, facebook, tiktok, livestream)

Projects

• Jul 2018 - Oct 2022

• SMBs- Business Consultant- Mar 2021 to Oct 2022 • Hera Cosmetics Shopee Store- Owner- Feb 2021 to Sep 2022 • Sulwhasoo- Social Commerce Consulting and Fulfillment Agent- Feb 2021 • Hasaki Beauty & Clinic- (Head of Marketing) - June to Sep 2020 • Spider (A gig economy app for spa & health care)- Market Research & Consultant- June to July 2018 • SMBs- Business Consultant- Mar 2021 to Oct 2022 • Hera Cosmetics Shopee Store- Owner- Feb 2021 to Sep 2022 • Sulwhasoo- Social Commerce Consulting and Fulfillment Agent- Feb 2021 • Hasaki Beauty & Clinic- (Head of Marketing) - June to Sep 2020 • Spider (A gig economy app for spa & health care)- Market Research & Consultant- June to July 2018

Co-Founder, General Manager

• Oct 2019 - Mar 2021

Supervises: Marketing, Sales, Products, Finance. Hera Homewear (Femei) focus on delivering freedom, fresh and convient homewear clothes targeted to middle-class marriaged woman. Roles: General Manager • Strategy, Planning, PnL, Company Culture. Supervises: Marketing, Sales, Products, Finance. Hera Homewear (Femei) focus on delivering freedom, fresh and convient homewear clothes targeted to middle-class marriaged woman. Roles: General Manager • Strategy, Planning, PnL, Company Culture.

Sales and Education Manager

• May 2018 - May 2019

Report to: Brand Manager & APAC Senior Edu Manager Supervises: 34 people ( 02 Area Sales Managers, 11 Counter Managers, 21 Consultants ) Clinique was founded by Estée Lauder Companies in 1968 as the first dermatologist-created cosmetic brand. Roles: • Be accountable for sales profitable achievement and successful sales team management. • Focus on client-centric experience and lead the strategic and tactical direction in sales and education efforts within the… Show more Report to: Brand Manager & APAC Senior Edu Manager Supervises: 34 people ( 02 Area Sales Managers, 11 Counter Managers, 21 Consultants ) Clinique was founded by Estée Lauder Companies in 1968 as the first dermatologist-created cosmetic brand. Roles: • Be accountable for sales profitable achievement and successful sales team management. • Focus on client-centric experience and lead the strategic and tactical direction in sales and education efforts within the affiliate. • Manage all aspects of running field team operation to align with Global and Regional standard and compliances Show less Report to: Brand Manager & APAC Senior Edu Manager Supervises: 34 people ( 02 Area Sales Managers, 11 Counter Managers, 21 Consultants ) Clinique was founded by Estée Lauder Companies in 1968 as the first dermatologist-created cosmetic brand. Roles: • Be accountable for sales profitable achievement and successful sales team management. • Focus on client-centric experience and lead the strategic and tactical direction in sales and education efforts within the… Show more Report to: Brand Manager & APAC Senior Edu Manager Supervises: 34 people ( 02 Area Sales Managers, 11 Counter Managers, 21 Consultants ) Clinique was founded by Estée Lauder Companies in 1968 as the first dermatologist-created cosmetic brand. Roles: • Be accountable for sales profitable achievement and successful sales team management. • Focus on client-centric experience and lead the strategic and tactical direction in sales and education efforts within the affiliate. • Manage all aspects of running field team operation to align with Global and Regional standard and compliances Show less

Brand Manager

• Aug 2015 - Sep 2017

Report to: Owner and CEO Supervises: 15 people (Event, Trade, Digital, Retail, CRM) Sakura is a ODM derma-cosmetic company with products from Japan, the U.S, Korea, and Taiwan, established 2013. Roles: • Build the brand strategy, plan, manage and monitor all integrated plans within the brand. • Work with media, agencies, partners, key doctors, and distributors to deliver the target. • Restructure existing distribution and build multi-channels. Report to: Owner and CEO Supervises: 15 people (Event, Trade, Digital, Retail, CRM) Sakura is a ODM derma-cosmetic company with products from Japan, the U.S, Korea, and Taiwan, established 2013. Roles: • Build the brand strategy, plan, manage and monitor all integrated plans within the brand. • Work with media, agencies, partners, key doctors, and distributors to deliver the target. • Restructure existing distribution and build multi-channels.

Marketing Representative, Vietnam

• May 2014 - Jul 2015

Report to ASEAN Senior Marketing Manager Supervises: 02 (Merchandisers & IT Trainer) Western Digital is a diverse, global leading company in storage industry. Roles: • Translate regional strategies into marketing plans for Vietnam. • Lead, manage, and monitor all marketing activities. • Support sales team to approach new markets. • New product launch and channel development. • Collaborate with big partners: Intel, Dell, Canon, Qnap, Vantech, VED…

Channel Representative

• Apr 2012 - Apr 2014

Report to APAC Senior Marketing Manager Roles: • Execute all marketing activities of WD in Vietnam. • Work with agencies, sales team, distributors…to hit KPIs. • Recruit new channels and support key channels.

Channel Marketing Specialist

• Jun 2011 - Mar 2012

Report to General Director Minh Thong JSC is a top 2 IT distributors in Vietnam. MTC is a key partner that drived big IT Brands from zero to market leaders, ie Intel, Dell, Asus, Missubishi… Roles: • Support MTC channels with marketing programs. • Plan & manage marketing programs sponsored by Intel to develop channels and push sales. • Organize internal events and external events. Report to General Director Minh Thong JSC is a top 2 IT distributors in Vietnam. MTC is a key partner that drived big IT Brands from zero to market leaders, ie Intel, Dell, Asus, Missubishi… Roles: • Support MTC channels with marketing programs. • Plan & manage marketing programs sponsored by Intel to develop channels and push sales. • Organize internal events and external events.