Hanan Akmel

Business Developer & Marketing Specialist at AstraKode
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Contact Information
us****@****om
(386) 825-5501
Location
Addis Ababa, Ethiopia, ET

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Đorđe Kodžić

I had the privilege of working alongside Hanan Akmel as the Digital Marketing Lead at inPositiv. It is without hesitation that I wholeheartedly recommend Hanan for any digital marketing-related role. Her exceptional skills and dedication truly set her apart. During our collaboration spanning 1.5 years at inPositiv AG, I had the opportunity to manage and oversee Hanan's remarkable work. Together, we crafted and executed inPositiv's comprehensive marketing strategy, and Hanan's contributions were nothing short of exceptional. Hanan's strengths lie predominantly in the realm of digital marketing, where her proficiency is nothing short of impressive. From crafting a well-rounded marketing strategy to handling content creation, SEO, website management, and adeptly navigating various social media channels, Hanan's skill set is truly comprehensive. What sets her apart is her ability to grasp the big picture - understanding how all these facets intricately connect to achieve the overarching marketing goals. One of Hanan's standout accomplishments was her pivotal role in transforming the online presence of two companies. With her guidance, these businesses established regular content creation schedules and witnessed a substantial surge in their online following. Hanan's keen insights and strategic approach were instrumental in driving their success. Beyond her professional prowess, Hanan's friendly demeanor and excellent teamwork skills make her an absolute joy to work with. Her exceptional ideas and unwavering commitment to personal growth are evident in her proactive approach to learning and implementing new strategies. Hanan's openness to constructive criticism reflects her commitment to self-improvement and her dedication to achieving the best possible results. I am confident that Hanan's passion for digital marketing, coupled with her consistent drive to learn and implement innovative practices, make her an exceptional candidate for any digital marketing-related position. Her enthusiasm, coupled with her talent, ensure that she not only meets but exceeds expectations. In summary, I wholeheartedly endorse Hanan Akmel for any digital marketing role. Her dedication, skills, and genuine passion for the field make her an invaluable asset to any team or organization fortunate enough to have her on board.

Mariia Y.

I have had the pleasure of working closely with Hanan in her role as a digital and social media marketer at inPositiv and Cogify AG. During our time together, Hanan impressed me with her exceptional creativity, dedication, and ability to bring fresh perspectives to every project. Hanan constantly helped me in writing texts for different sections of the pages, also provided me all the time with different text content for banners or presentation slides, text convention for sites that we created as a team. This led us to a better and faster result, the release of 5 sites, blogs, as well as an increase in LinkedIn conversion, and the creation of various inside presentations and presentations of our team and product for clients. This is a team effort in which Hanan plays a very important role. I also constantly received specific and clear tasks from Hanan to create banners, checklists and related pictures for the development of LinkedIn and our blog. We have always had a mutual understanding, which allowed us to build a quick strategy for the development of 5 sites, blogs and also LinkedIn. She is very responsible for every task or request on my part and has always helped me in various requests related to ongoing design projects. Hanan's greatest strength lies in her creativity, structure, planning, and responsibility. She always stuck to the content plan, the task at hand, she always offered a lot of ideas that fit our brand, which ensured a cohesive visual identity across all our communication channels. This has played a significant role in building our brand awareness and maintaining a professional image. I am also very surprised by her creativity and the ability to transform the same text and speak in different words, so that in the end we get 2 different texts, but about the same thing. She is a master of words and even often helped me transform longer phrases into short, succinct and filled with the same meaning. Hanan is very sociable, has a good sense of humour, can find mutual understanding with any person, she is always ready to cooperate and exchange ideas with the team. Her positive attitude and enthusiasm create a supportive work environment where everyone feels valued. I am confident that Hanan will excel in her future endeavours and new projects and will make a positive contribution to any organisation she joins.

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Credentials

  • ALX Virtual Assistant Course_Honors
    alx_africa
    Sep, 2022
    - Nov, 2024
  • Marketing: Copywriting for Social Media
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • SEO: Link Building
    LinkedIn
    Aug, 2022
    - Nov, 2024
  • Writing Ad Copy
    LinkedIn
    Aug, 2022
    - Nov, 2024
  • Introduction to Pinterest Marketing
    Skill Up
    Feb, 2022
    - Nov, 2024
  • Microsoft excel training: From zero to hero in 8 hours
    Udemy
    Jan, 2022
    - Nov, 2024
  • WooCommerce Course: Build E-Commerce Websites (Step by Step)
    Udemy
    Jan, 2022
    - Nov, 2024
  • Digital Marketing
    Google Digital Garage
    Jun, 2020
    - Nov, 2024
  • Content Marketing
    HubSpot Academy
    Feb, 2022
    - Nov, 2024
  • Email Marketing
    HubSpot Academy
    Feb, 2022
    - Nov, 2024
  • Social Media Marketing
    HubSpot Academy
    Feb, 2022
    - Nov, 2024
  • Inbound Marketing
    HubSpot Academy
    Jan, 2022
    - Nov, 2024
  • SEO
    HubSpot Academy
    Feb, 2022
    - Nov, 2024

Experience

    • Italy
    • Software Development
    • 1 - 100 Employee
    • Business Developer & Marketing Specialist
      • Aug 2022 - Present

      ✔Managed marketing campaigns, conducted market analysis, and drove business development efforts to grow the company's customer base and market share. ✔Created engaging content, managed social media accounts, and utilized Facebook and Google Ads to increase brand visibility and generate leads. ✔ Develop digital strategies, content plans, and content calendars to align marketing efforts with company objectives. ✔Utilizing HubSpot for marketing automation, lead management, and CRM tasks. ✔Managed marketing campaigns, conducted market analysis, and drove business development efforts to grow the company's customer base and market share. ✔Created engaging content, managed social media accounts, and utilized Facebook and Google Ads to increase brand visibility and generate leads. ✔ Develop digital strategies, content plans, and content calendars to align marketing efforts with company objectives. ✔Utilizing HubSpot for marketing automation, lead management, and CRM tasks.

    • Switzerland
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital content and Marketing
      • Mar 2022 - Present

      ✔Managed marketing campaigns, email marketing, and copywriting for software development firms. ✔Developed digital strategies, content plans, and content calendars to ensure consistent and timely delivery of high-quality materials. ✔Managed content management systems to organize and maintain digital assets. ✔Created analytical reports to track campaign performance and inform data-driven decision-making. ✔Managed marketing campaigns, email marketing, and copywriting for software development firms. ✔Developed digital strategies, content plans, and content calendars to ensure consistent and timely delivery of high-quality materials. ✔Managed content management systems to organize and maintain digital assets. ✔Created analytical reports to track campaign performance and inform data-driven decision-making.

    • Switzerland
    • Business Consulting and Services
    • 1 - 100 Employee
    • Digital content and Marketing
      • Mar 2022 - Present

      ✔Created engaging content for multiple platforms, including social media, blog posts, and whitepapers. ✔Developed digital strategies, content plans, and content calendars to ensure the consistent and timely delivery of high-quality materials. ✔Demonstrated team leadership by guiding and supporting colleagues in achieving project goals. ✔Developed presentations for management and prepared whitepapers to showcase the company's expertise and thought leadership. ✔Created engaging content for multiple platforms, including social media, blog posts, and whitepapers. ✔Developed digital strategies, content plans, and content calendars to ensure the consistent and timely delivery of high-quality materials. ✔Demonstrated team leadership by guiding and supporting colleagues in achieving project goals. ✔Developed presentations for management and prepared whitepapers to showcase the company's expertise and thought leadership.

    • Ethiopia
    • Online Audio and Video Media
    • Digital Marketer, and Content creator
      • Apr 2020 - Present

      ✔Conducted outreach to website owners for guest posting and collaboration opportunities, leveraging influencer marketing techniques. ✔Developed digital strategies and managed the content calendar, incorporating mobile marketing and e-commerce principles. ✔Produced high-quality videos for YouTube, enhancing the company's online presence and increasing subscriber engagement. ✔Managed audio editing tasks, ensuring professional sound quality for all multimedia content. ✔Conducted outreach to website owners for guest posting and collaboration opportunities, leveraging influencer marketing techniques. ✔Developed digital strategies and managed the content calendar, incorporating mobile marketing and e-commerce principles. ✔Produced high-quality videos for YouTube, enhancing the company's online presence and increasing subscriber engagement. ✔Managed audio editing tasks, ensuring professional sound quality for all multimedia content.

  • ETSALES
    • Addis Ababa, Addis Ababa, Ethiopia
    • Social Media Marketer/Marketing Associate | ETSALES
      • Aug 2019 - Mar 2022

      ✔Conducted research and engaged with stakeholders to gather market insights. ✔Analyzed market trends and developed data-driven strategies for clients, using web analytics to inform recommendations. ✔Communicated findings and recommendations to clients and team members. ✔Developed and maintained relationships with clients and stakeholders, ensuring a high level of customer satisfaction and repeat business. ✔Worked collaboratively with cross-functional teams to develop marketing strategies. Show less

Education

  • University of the People
    Master of Business Administration - MBA, Business Administration and Management, General
    2022 -
  • Unity University
    Bachelor's degree, Marketing/Marketing Management, General
    2016 - 2018
  • Admas University
    Bachelor's degree, Business managment
    2019 - 2021

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