Hana (Lee) Hurst
Associate Director, Growth Marketing at Thinx Inc.- Claim this Profile
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Bio
Reena Kadakia
It is with great pleasure that I write this recommendation on behalf of Hana Lee. She was my manager within the Paid Search team at Razorfish in 2013-2014. During this time, Hana implemented processes, automated daily tasks, and ensured efficiency without sacrificing correctness. She not only is a self-motivator but also is able to motivate and energize those working alongside her. She made the work seem effortless, remained calm in stressful situations but had the appropriate sense of urgency to resolve the situation, and answered all client questions with thoroughness and confidence. Despite the stringent goals that we were given on our account, Hana made sure they were delivered in full each month without fail. I truly have the utmost respect for Hana. She has a positive attitude that is infectious and she would be an invaluable asset to any team.
LinkedIn User
Hana is a strong leader on the Razorfish search team. Wise and mature beyond her years, I find her to be patient, innovative and quick on her feet. I worked with her in 2010 on the Starwood national and regional brand campaigns and have seen her wear several hats and handle multiple multi-million accounts. In short, Hana is an amazing friend and colleague, and is making great strides in the industry!
Reena Kadakia
It is with great pleasure that I write this recommendation on behalf of Hana Lee. She was my manager within the Paid Search team at Razorfish in 2013-2014. During this time, Hana implemented processes, automated daily tasks, and ensured efficiency without sacrificing correctness. She not only is a self-motivator but also is able to motivate and energize those working alongside her. She made the work seem effortless, remained calm in stressful situations but had the appropriate sense of urgency to resolve the situation, and answered all client questions with thoroughness and confidence. Despite the stringent goals that we were given on our account, Hana made sure they were delivered in full each month without fail. I truly have the utmost respect for Hana. She has a positive attitude that is infectious and she would be an invaluable asset to any team.
LinkedIn User
Hana is a strong leader on the Razorfish search team. Wise and mature beyond her years, I find her to be patient, innovative and quick on her feet. I worked with her in 2010 on the Starwood national and regional brand campaigns and have seen her wear several hats and handle multiple multi-million accounts. In short, Hana is an amazing friend and colleague, and is making great strides in the industry!
Reena Kadakia
It is with great pleasure that I write this recommendation on behalf of Hana Lee. She was my manager within the Paid Search team at Razorfish in 2013-2014. During this time, Hana implemented processes, automated daily tasks, and ensured efficiency without sacrificing correctness. She not only is a self-motivator but also is able to motivate and energize those working alongside her. She made the work seem effortless, remained calm in stressful situations but had the appropriate sense of urgency to resolve the situation, and answered all client questions with thoroughness and confidence. Despite the stringent goals that we were given on our account, Hana made sure they were delivered in full each month without fail. I truly have the utmost respect for Hana. She has a positive attitude that is infectious and she would be an invaluable asset to any team.
LinkedIn User
Hana is a strong leader on the Razorfish search team. Wise and mature beyond her years, I find her to be patient, innovative and quick on her feet. I worked with her in 2010 on the Starwood national and regional brand campaigns and have seen her wear several hats and handle multiple multi-million accounts. In short, Hana is an amazing friend and colleague, and is making great strides in the industry!
Reena Kadakia
It is with great pleasure that I write this recommendation on behalf of Hana Lee. She was my manager within the Paid Search team at Razorfish in 2013-2014. During this time, Hana implemented processes, automated daily tasks, and ensured efficiency without sacrificing correctness. She not only is a self-motivator but also is able to motivate and energize those working alongside her. She made the work seem effortless, remained calm in stressful situations but had the appropriate sense of urgency to resolve the situation, and answered all client questions with thoroughness and confidence. Despite the stringent goals that we were given on our account, Hana made sure they were delivered in full each month without fail. I truly have the utmost respect for Hana. She has a positive attitude that is infectious and she would be an invaluable asset to any team.
LinkedIn User
Hana is a strong leader on the Razorfish search team. Wise and mature beyond her years, I find her to be patient, innovative and quick on her feet. I worked with her in 2010 on the Starwood national and regional brand campaigns and have seen her wear several hats and handle multiple multi-million accounts. In short, Hana is an amazing friend and colleague, and is making great strides in the industry!
Experience
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Thinx Inc.
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Associate Director, Growth Marketing
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Apr 2021 - Present
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Pinterest
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United States
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Technology, Information and Internet
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700 & Above Employee
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Ad Sales, Disruptor (DTC) Segment
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Nov 2017 - Apr 2021
L5 Experience. Paid advertising strategy for digitally native, DTC brands. Drove adoption of Pinterest ad solutions to improve brands' performance media. Delivered against internal quarterly revenue targets. L5 Experience. Paid advertising strategy for digitally native, DTC brands. Drove adoption of Pinterest ad solutions to improve brands' performance media. Delivered against internal quarterly revenue targets.
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Tinuiti
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United States
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Advertising Services
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700 & Above Employee
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Associate Director, Business Development & Sales
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Apr 2017 - Oct 2017
Diversified agency’s revenue stream by selling core online advertising services to eComm brands through consultative problem solving and expertise across Paid Search, Shopping & Feed, Paid Social, Programmatic Display, SEO, and Conversion Rate Optimization.
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Sr. Account Lead, Paid Search
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Mar 2015 - Mar 2017
Account lead for DTC brands across E-commerce, Luxury Fashion Retail, Subscription Based Service, Mattress totaling $1-3MM in Google Ads spend per month.
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TravelClick
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United States
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Hospitality
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300 - 400 Employee
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Paid Media Director, Digital
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Sep 2014 - Dec 2014
Directly oversaw all (8) media analysts and reported to VP, Global Enterprise Media. Designed integrated Display, Paid Social, and SEM media programs based on full conversion funnel. Accountable for driving revenue for the organization by overseeing paid media strategy across 60+ North American hotel brands. Directly oversaw all (8) media analysts and reported to VP, Global Enterprise Media. Designed integrated Display, Paid Social, and SEM media programs based on full conversion funnel. Accountable for driving revenue for the organization by overseeing paid media strategy across 60+ North American hotel brands.
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Razorfish
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United States
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Advertising Services
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700 & Above Employee
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Senior Paid Search Manager
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Mar 2013 - Aug 2014
Main point-of-contact for large eComm Retail (fashion, home, health & beauty, kitchen) and Hotel brands. Maximized clients’ online revenue within ROAS and CAC thresholds through effective budget management ($10M-$20M annually), streamlining and automating reporting & optimizations, quarterly planning, and knowledge sharing with broader SEM teams across all US offices.
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Paid Search Manager
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Oct 2011 - Feb 2013
Verticals: Hotels, Luxury Auto
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Paid Search Coordinator
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Jun 2010 - Sep 2011
Verticals: Pharma, Hotels
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Education
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NYU Stern School of Business
Bachelor's degree, Cum Laude -
Skyline High School - Sammamish, WA
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