Hana Shaw

Product Marketing Manager at Accurx
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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5.0

/5.0
/ Based on 2 ratings
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Esme Martin

Hana is a very approachable manager with a reputation at RCS England for being upbeat and knowledgeable about the healthcare industry. She always encourages the team to put forward new ideas and influences with her own creative flare and strategic thinking. Every day working with Hana was so enjoyable and I owe a lot of my early career knowledge in marketing to her. She builds fantastic relationships with all stakeholders both internally and externally and this is down to her positive energy and forward thinking which consistently increases engagement across channels.

Georgia Moselen-Sloog

Hana is a talented and dynamic marketer who I have known to take pride in planning and implementing high-quality campaigns. Her attention to detail is commendable, as is her creativity in putting together design assets and digital marketing copy. Hana is an absolute pleasure to work with, and can also be counted on to bring a genuine sense of fun to any workplace.

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Experience

    • United Kingdom
    • Software Development
    • 100 - 200 Employee
    • Product Marketing Manager
      • May 2022 - Present

      Accurx is a fast-growing health technology company which makes it easier for patients and healthcare teams to communicate. Our software helps doctors, nurses, pharmacists and administrators and other professionals to seamlessly connect with both patients and each other. Established in 2016, Accurx today is one of the UK's fastest-growing tech scale-ups. Our mission is simple: everything we do is to make patients healthier and healthcare staff happier. Today, Accurx is used in over 98% of GP practices and almost 50% of NHS Trusts. Although we’ve initially tackled the UK healthcare system, we have big ambitions to improve healthcare systems across the world in the future. Show less

    • United Kingdom
    • Hospitals and Health Care
    • 200 - 300 Employee
    • Marketing Manager
      • Jun 2020 - May 2022

      - Inspiring and supporting a wonderful team of three marketing professionals - Managing internal and external communications for major campaigns including our Diversity Report, Sustainability in Surgery Strategy and the College’s five-year plan - Proven track record of delivering high quality and effective membership communications including membership renewals - Copywriting and designing a varied portfolio of email communications including presidential updates - Brand champion, regularly training individuals and teams across the organisation on best practice across email, print and social media marketing - ILM Level 3 and participant on the Lead Like Mary course - Member of Staff Council - working with staff, HR and the Executive Director Team to improve internal communications and engage all staff with the mission and values of the College. In the last year I have gained a wealth of experience in managing major initiatives including leading on the launch of our independent review into diversity and managing the communications for our New Deal for Surgery. I have also been involved in managing a substantial amount of change at RCS England, both internally and externally, as we launch our new mission, vision and values. Show less

    • Freelance Creative
      • Jun 2019 - May 2020

      Freelancing enabled me to work with international clients, gain multifaceted experience and gave me the opportunity to improve my versatility and interpersonal skills. I have been fortunate to work with clients from Norway to The Bahamas on projects as wide-ranging as music, education and sustainability. My focus as a freelancer was on developing brands, creating content using the Adobe Suite, website improvements and social media management. I enjoyed working across the full marketing mix, bringing brands to life through storytelling and great content. The majority of my freelance work was based in The Bahamas, where I worked within a multidisciplinary organisation focused on education, research and sustainable living. This role involved extensive fieldwork, meeting with scientists, educators and stakeholders to understand their projects and tell their stories to the community and wider world. My work focused on improving website SEO, setting up Google Analytics and producing new and engaging content for a multitude of audiences. Show less

    • United Kingdom
    • Hospitals and Health Care
    • 200 - 300 Employee
    • Marketing Coordinator
      • May 2018 - Jun 2019

      As Marketing Coordinator, I led on the production and dissemination of key careers information and content through targeted marketing campaigns. Working with surgeons, from trainees to senior consultants, and a number of teams at the RCS, I developed ideas and concepts to suit an extremely wide audience. • Developing, managing and analysing marketing campaigns for a number of teams• Writing engaging content for print, web and social media• Designing materials for campaigns using Adobe InDesign and Illustrator• Managing organic and paid content on our social media sites using Hootsuite• Training other members of the team and wider organisation on brand guidelines• Using Google Analytics and Siteimprove to evaluate campaigns• Currently on the Manager’s Toolkit Programme, accredited by the ILMThis role allows me to utilise my abilities as a natural communicator and creative thinker, as I am constantly working with different teams to develop new ideas to excite our audience. Show less

    • Membership and Marketing Assistant
      • Jun 2017 - May 2018

      Commendation for Employee of the Year 2017Commendation for Team of the Year (wellbeing) 2017 for our Tag Rugby team• Developing and using marketing strategies for short and long term projects• Designing print and web marketing using Adobe InDesign and Illustrator• Creating and updating pages for web using our CMS, Sitecore• Managing organic and paid content on our social media sites using Hootsuite• Writing copy for email marketing, including our monthly newsletter, using Dotmailer• Analysing success across social, email and our website using Google Analytics• Managing member data on our data systems and Microsoft Excel• Creating presentations for a range of stakeholders using Microsoft PowerPoint• Brand promotion – I strongly believe in being a brand champion in and out of workI have led on the marketing of two major projects for the RCS since starting in June 2017:- Improving Surgical Training: a nationwide pilot developed by Health Education England and the Royal College of Surgeons- Women in Surgery: a national initiative dedicated to encouraging, enabling and inspiring women to fulfil their surgical career ambitions Show less

    • United Kingdom
    • Commercial Real Estate
    • 1 - 100 Employee
    • Assistant Manager - Marketing & Events Coordinator
      • Aug 2015 - Jun 2017

      As assistant manager, I had a significant role in the day-to-day running of a 650-bed luxury accommodation, requiring me to be extremely well organised, flexible and resilient. • Liaising with various stakeholders on the running of our scheme • Handling contracts, bookings and finances including invoices • Ensuring 100% occupancy rate and strong ROI • Event planning for up to 600 guests • Social media and email marketing As assistant manager, I had a significant role in the day-to-day running of a 650-bed luxury accommodation, requiring me to be extremely well organised, flexible and resilient. • Liaising with various stakeholders on the running of our scheme • Handling contracts, bookings and finances including invoices • Ensuring 100% occupancy rate and strong ROI • Event planning for up to 600 guests • Social media and email marketing

Education

  • Durham University
    Bachelor of Science (BSc), Medical Anthropology
    2012 - 2015

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