Experience

Mint & Company

• Egypt
• Marketing Services
• 1 - 100 Employee

• Creative Strategist

  • Aug 2021 - Present

  • Develop and implement brand plans and strategies to achieve quarterly and yearly objectives, including product launches, promotions, brand growth, brand profitability and advertising campaigns.• Researching consumer behavior, market insights, consumer brand perception, quarterly budget and product life cycle in order to accurately assess the best way to craft and implement the strategy.• Formulating creative content that is in line with market trends and carefully crafted consumer driven communication.• FMCG Clients: Johnson’s Baby Egypt, OGX, Clorox, Neutrogena, Carefree Arabia, Johnson’s Baby Arabia, ADD ME, Mafaza.• Pharmaceutical Clients: Maalox, Doliprane, Entrogermina, Bisolvon, Bronchicum.• Real Estate Clients: NEWGIZA, The G Hotel, Playa, Pyramid Hills, Swanlake North Coast. Show less

• Account Executive

  • Sep 2020 - Jul 2021

  • Conceptualizing, developing, and producing original creative and innovative social media campaigns for Johnsons Baby, Ovio, Clorox, New Giza Sports Club, Carefree, Il Loft, Caracas, AUC School of Business as well as assisting with other accounts (Neutrogena, Bloom, OGX, Listerine)• Leading and organizing monthly shoots of content creation for 5 key accounts• Handling full communication with the client, creating social media data reports and boosting plans to assess monthly marketing efficiencies• Full time English copywriter; shaping creative strategies, client pitches, campaigns and monthly social media plans from start to finish Show less



MO4 Network

• Egypt
• Advertising Services
• 100 - 200 Employee

• Social Media Community Manager

  • Feb 2020 - Aug 2020

  • Managing community engagement of 6 varied accounts such as Intercontinental City Stars, Gouna Hotels, Taba Heights and the Four Seasons Boat • Assisting in creating monthly content for clients and making sure posts are aligned with approved grid and timeline. • Managing community engagement of 6 varied accounts such as Intercontinental City Stars, Gouna Hotels, Taba Heights and the Four Seasons Boat • Assisting in creating monthly content for clients and making sure posts are aligned with approved grid and timeline.



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Marketing Intern

  • Jul 2018 - Aug 2018

  • Assisted and observed in the 2019 Nestle confectionary marketing plan and strategy. • Communicated with designers and technical support functions in order to create artwork for a product that would be exported to the Middle East. • Followed through with summer sampling activations and sponsorships in the North Coast for KitKat, Fitness Toasties and Nesquik Biscuits. • Assisted and observed in the 2019 Nestle confectionary marketing plan and strategy. • Communicated with designers and technical support functions in order to create artwork for a product that would be exported to the Middle East. • Followed through with summer sampling activations and sponsorships in the North Coast for KitKat, Fitness Toasties and Nesquik Biscuits.



Deutsche Welle

• Germany
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Trainee

  • Aug 2017 - Aug 2017