Hana Amer
Chief Strategy Officer (Consultant) at Howl- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Robert (Roz) Roslauski
Hana is an amazing leader who works and she has a proven track record of raising team performance. Her work ethic is unmatched. She sets up each of her team member for success. I worked with her for two years and watched her successfully build an international team that was very successful and scaled the creative team to new heights. She inspired her team to be the best they can be and worked with each team member personally. She is the rare leader that cares and gets the team to smile during difficult times. I can't say enough good things about Hana, and I hope to work with her again. Any company would be lucky to have her.
Erin Wildman
Hana is a charismatic, energetic, and creative people leader. She is supportive, encouraging, and enthusiastic. She is authentically committed to her teammates and to her team. I worked alongside her for over two years and watched her successfully scale a core, international team that was both aligned and successfully producing at scale. Hana has an intuitive knack for making work on her team fun and engaging and it was inspiring to watch her team members grow in their careers and together. She understands process and resource strategy, and knows how to get projects up off the ground and across the finish line. Hana is a team player at the executive level and works well alongside other teams. She has no problem working cross-collaboratively to get the whole picture and move the organization forward. Hana is not afraid of a challenge, digging into strategy, or taking on what needs to be done at a tactical execution level. Hana creates an environment where you feel welcome, appreciated, and effective and her team performs accordingly.
Amy Agudo
I have had the pleasure of working with Hana on several projects. She never demonstrated anything less than an enthusiastic attitude and a meticulous approach to everything she did. Not only was her diligence an inspiration to all but she cultivated an approachable environment for those who reported directly to her. Just one of the many traits that make her an excellent leader.
Robert (Roz) Roslauski
Hana is an amazing leader who works and she has a proven track record of raising team performance. Her work ethic is unmatched. She sets up each of her team member for success. I worked with her for two years and watched her successfully build an international team that was very successful and scaled the creative team to new heights. She inspired her team to be the best they can be and worked with each team member personally. She is the rare leader that cares and gets the team to smile during difficult times. I can't say enough good things about Hana, and I hope to work with her again. Any company would be lucky to have her.
Erin Wildman
Hana is a charismatic, energetic, and creative people leader. She is supportive, encouraging, and enthusiastic. She is authentically committed to her teammates and to her team. I worked alongside her for over two years and watched her successfully scale a core, international team that was both aligned and successfully producing at scale. Hana has an intuitive knack for making work on her team fun and engaging and it was inspiring to watch her team members grow in their careers and together. She understands process and resource strategy, and knows how to get projects up off the ground and across the finish line. Hana is a team player at the executive level and works well alongside other teams. She has no problem working cross-collaboratively to get the whole picture and move the organization forward. Hana is not afraid of a challenge, digging into strategy, or taking on what needs to be done at a tactical execution level. Hana creates an environment where you feel welcome, appreciated, and effective and her team performs accordingly.
Amy Agudo
I have had the pleasure of working with Hana on several projects. She never demonstrated anything less than an enthusiastic attitude and a meticulous approach to everything she did. Not only was her diligence an inspiration to all but she cultivated an approachable environment for those who reported directly to her. Just one of the many traits that make her an excellent leader.
Robert (Roz) Roslauski
Hana is an amazing leader who works and she has a proven track record of raising team performance. Her work ethic is unmatched. She sets up each of her team member for success. I worked with her for two years and watched her successfully build an international team that was very successful and scaled the creative team to new heights. She inspired her team to be the best they can be and worked with each team member personally. She is the rare leader that cares and gets the team to smile during difficult times. I can't say enough good things about Hana, and I hope to work with her again. Any company would be lucky to have her.
Erin Wildman
Hana is a charismatic, energetic, and creative people leader. She is supportive, encouraging, and enthusiastic. She is authentically committed to her teammates and to her team. I worked alongside her for over two years and watched her successfully scale a core, international team that was both aligned and successfully producing at scale. Hana has an intuitive knack for making work on her team fun and engaging and it was inspiring to watch her team members grow in their careers and together. She understands process and resource strategy, and knows how to get projects up off the ground and across the finish line. Hana is a team player at the executive level and works well alongside other teams. She has no problem working cross-collaboratively to get the whole picture and move the organization forward. Hana is not afraid of a challenge, digging into strategy, or taking on what needs to be done at a tactical execution level. Hana creates an environment where you feel welcome, appreciated, and effective and her team performs accordingly.
Amy Agudo
I have had the pleasure of working with Hana on several projects. She never demonstrated anything less than an enthusiastic attitude and a meticulous approach to everything she did. Not only was her diligence an inspiration to all but she cultivated an approachable environment for those who reported directly to her. Just one of the many traits that make her an excellent leader.
Robert (Roz) Roslauski
Hana is an amazing leader who works and she has a proven track record of raising team performance. Her work ethic is unmatched. She sets up each of her team member for success. I worked with her for two years and watched her successfully build an international team that was very successful and scaled the creative team to new heights. She inspired her team to be the best they can be and worked with each team member personally. She is the rare leader that cares and gets the team to smile during difficult times. I can't say enough good things about Hana, and I hope to work with her again. Any company would be lucky to have her.
Erin Wildman
Hana is a charismatic, energetic, and creative people leader. She is supportive, encouraging, and enthusiastic. She is authentically committed to her teammates and to her team. I worked alongside her for over two years and watched her successfully scale a core, international team that was both aligned and successfully producing at scale. Hana has an intuitive knack for making work on her team fun and engaging and it was inspiring to watch her team members grow in their careers and together. She understands process and resource strategy, and knows how to get projects up off the ground and across the finish line. Hana is a team player at the executive level and works well alongside other teams. She has no problem working cross-collaboratively to get the whole picture and move the organization forward. Hana is not afraid of a challenge, digging into strategy, or taking on what needs to be done at a tactical execution level. Hana creates an environment where you feel welcome, appreciated, and effective and her team performs accordingly.
Amy Agudo
I have had the pleasure of working with Hana on several projects. She never demonstrated anything less than an enthusiastic attitude and a meticulous approach to everything she did. Not only was her diligence an inspiration to all but she cultivated an approachable environment for those who reported directly to her. Just one of the many traits that make her an excellent leader.
Experience
-
Howl
-
Movies, Videos, and Sound
-
Chief Strategy Officer (Consultant)
-
Dec 2021 - Present
Lead the Marketing Strategy department for a social media startup with a mission to promote actionable, positive change to local communities. (Launch Target: 100k users, 100 local businesses in NY, Pre-Revenue)● Develop Howl's brand identity and portfolio optimization plans through metrics, consumer research and consistent communication to align resources and deliver the most impact at launch● Build an external B2B and B2B go to market and content marketing plan and implement using metrics, social personas, surveys and programs (Upwork, Canva, HubSpot, XD, Notion, Google Analytics, etc.)
-
-
-
-
Senior Director, Content Marketing
-
Nov 2019 - Jan 2022
Established and led a high performing Content Marketing Division for a digital marketing agency; 250+ employees, representing 300+ national brands, producing 20,000 content assets/year ($30M+)● Centralized 4 divisions of content, product, design and coding, growing to a team of 30+ members ● Achieved increases of 75% productivity, 53% in revenue YoY, 35% engagement by building a high-quality, high-velocity content development process, calendar and clear roles and responsibilities
-
-
Director, Content Marketing Strategy
-
Nov 2019 - Mar 2021
-
-
-
The Honest Company
-
United States
-
Manufacturing
-
200 - 300 Employee
-
Director, Customer Strategy & Planning
-
Aug 2015 - Jun 2016
Pioneered the retail business of an originally online-only consumer packaged goods company, bringing 50+ products into stores for the first time and doubling gross sales in under a year ($400M+)● Established and led the Customer Strategy & Planning Department managing over 20 different retail channels, 500+ retail locations (Costco, Costco.com, Walmart, Target.com, Nordstrom.com, Whole Foods, Safeway, Kroger, Vitamin Shoppe, Military etc.) ($80M+) ● Increased launch readiness by 60% through a Go-to-Market Calendar for 20 channels, 8 categories
-
-
-
-
Manager, Market Strategy & Planning
-
Jun 2012 - Aug 2015
Developed the Market Strategy & Sales Planning for Costco and Sam’s Club (#1 strategic account, 25% share and helped maximize revenue by 30% for the largest producers of soy-based foods ($150M+)● Streamlined cross functional NPD process, increasing go-to-market speed by 30%, 60 products a year ● Improved new product conversions by 80% by integrating R&D consumer surveys and a Go to Market Strategy for Costco and Sam’s Club (36+ calls a year) Developed the Market Strategy & Sales Planning for Costco and Sam’s Club (#1 strategic account, 25% share and helped maximize revenue by 30% for the largest producers of soy-based foods ($150M+)● Streamlined cross functional NPD process, increasing go-to-market speed by 30%, 60 products a year ● Improved new product conversions by 80% by integrating R&D consumer surveys and a Go to Market Strategy for Costco and Sam’s Club (36+ calls a year)
-
-
-
USC Marshall School of Business
-
United States
-
Higher Education
-
700 & Above Employee
-
MBA, 2012
-
Jul 2010 - May 2012
● Director of Marketing, Entrepreneur and Venture Management Association● Research Assistant for Professor of Management and Organization, Professor Overbeck ● Academic Core Representative, Student Executive Committee● Dean's List Honorary Recipient ● Director of Marketing, Entrepreneur and Venture Management Association● Research Assistant for Professor of Management and Organization, Professor Overbeck ● Academic Core Representative, Student Executive Committee● Dean's List Honorary Recipient
-
-
-
Amgen
-
United States
-
Biotechnology Research
-
700 & Above Employee
-
Project Manager
-
Jul 2006 - Jul 2010
Collaborated with teams across business units to build a solid record of achievement through increased responsibilities in Business Law, Operations and Process at a Fortune 500 Biotech company● Reduced contract execution from 3 weeks to 24 hours by pioneering an automated universal contract system replacing manual, English only template, to automated global system to over 30 countries, 14 global languages and 20 automated template skeletons Collaborated with teams across business units to build a solid record of achievement through increased responsibilities in Business Law, Operations and Process at a Fortune 500 Biotech company● Reduced contract execution from 3 weeks to 24 hours by pioneering an automated universal contract system replacing manual, English only template, to automated global system to over 30 countries, 14 global languages and 20 automated template skeletons
-
-
Education
-
2010 - 2012
University of Southern California - Marshall School of Business
MBA, Marketing & Business Strategy -
-
University of California, Berkeley
Bachelor's degree, Literary Theory & International Area Studies
Community
