Experience

Saint-Gobain Vietnam

• Vietnam
• Wholesale Building Materials
• 1 - 100 Employee

• Brand Manager

  • Oct 2016 - Present



TOA Paint (Viet Nam) Co., Ltd

• Vietnam
• Chemical Manufacturing
• 1 - 100 Employee

• Assistant Brand Manager

  • Aug 2011 - Jun 2015

  - Leading brand in Medium & Premium segment (1 of 4 group), defines the brand’s vision, positioning statements and creates strategies to support the vision- Develops Marketing strategy support attainment of sales, profit and marketing objectives- Develops advertising, media and project briefs. Works closely with agencies to create and improve advertising campaigns and marketing communications- Assist BM in executing company events, support & coordinate all other group marketing activities - Research & analysis market research about industry trend, market share, competitors & consumer needs to adjust strategy if any or have response action. - Ensuring effective, branded marketing communications including Internal communication channel (Internal Magazines, Company profile, Other brand identity), company digital channels: company website, YouTube channel, FB fan page, …,Print communication, and advertising. - Closely works with Demand Planners in the development of product forecasts and regularly monitors inventory and supply levels in ensuring forecast accuracy achievement. Negotiates and aligns forecast considerations and targets with Trade Marketing- Report all of the company’s marketing activities and the results of these activities on monthly company operation meeting.Achivement:- Launching sucessful new product development that grow up total volume 13% (~20B in 9 months) in 2012- Relaunching group brand with new communication that create TOM in brand awareness 2013- Handle full intergrated marketing communication for relaunching group products have >20% ratio of total company volume



Good Health Products

• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing Executive

  • Aug 2010 - Jul 2011

  Main Duties- Plan, assist manager and implement marketing programs.- Follow up each marketing activity and get feedback, report.- Analyse competitor activities, customer needs- Briefing media agency and designers for designing print ad, email marketing, brochure, etc.- Responsible for controlling POSM, Promotion materials- Support sales team in develop and execute promotion and customer activities- Admin for website www.oyster.com.vn- Report to manager by regularAchievements:- Develop a website for one of key products- Perform marketing Campaign well- Know how effective W.O.M marketing with Health Care category- Trained new employers for Sale team & Events, manage POSM, promotion material effectively.