Experience

#HolkyzMarketingu

• Czechia
• Higher Education
• 1 - 100 Employee

• Mentor

  • Apr 2023 - Present



Goodkin

• Czechia
• Advertising Services
• 1 - 100 Employee

• CEO // Co-founder

  • Mar 2020 - Present

  Děláme strategický marketing orientovaný na plnění byznysových cílů. Pomáháme značkám najít své unikátní téma na silně saturovaných trzích, získat tak unikátní pozici. A v té růst. Jsme prodlouženou rukou našich klientů. Klienti: Letuška.cz, EP Logistics International, Assa Abloy, Easy Software, Marketing & Media, Applifting ad. Děláme strategický marketing orientovaný na plnění byznysových cílů. Pomáháme značkám najít své unikátní téma na silně saturovaných trzích, získat tak unikátní pozici. A v té růst. Jsme prodlouženou rukou našich klientů. Klienti: Letuška.cz, EP Logistics International, Assa Abloy, Easy Software, Marketing & Media, Applifting ad.



Taste

• Czechia
• Advertising Services
• 1 - 100 Employee

• Senior Project Manager

  • Aug 2019 - Mar 2020

  Digital advertising project management, strategic consultations: PPC, SEO & UX, web analytics, business intelligence, social media, creative, brand strategy. Digital advertising project management, strategic consultations: PPC, SEO & UX, web analytics, business intelligence, social media, creative, brand strategy.



DDB Prague

• Czechia
• Advertising Services
• 1 - 100 Employee

• Senior Project Manager

  • Dec 2018 - Mar 2019

  Full McDonald's team coordination, integrated campaigns development, brand strategy and its implementation to the ATL media comms (TV, OOH, radio, print) as well as BTL (digi formats, social media, POS, events etc.). Supervision of the visual identity, client service, coordination of the external partners, timings & CE. Client: McDonald's (CZ, SK) Full McDonald's team coordination, integrated campaigns development, brand strategy and its implementation to the ATL media comms (TV, OOH, radio, print) as well as BTL (digi formats, social media, POS, events etc.). Supervision of the visual identity, client service, coordination of the external partners, timings & CE. Client: McDonald's (CZ, SK)



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Senior Account Manager

  • Jun 2018 - Nov 2018

  15 members team coordination, integrated ATL/BTL/digi campaigns development, cooperation on the brand strategy and its implementation to the ATL media (TV, OOH, radio, print) as well as BTL (digi formats, e-mailings, social media, POS, events etc.). Supervision of the visual identity, client service, coordination of the external partners, creation of the timings & CE. Clients: Raiffeisen stavební spořitelna, Sberbank Projects: Svoboda zvířat - Cirkusy bez zvířat 15 members team coordination, integrated ATL/BTL/digi campaigns development, cooperation on the brand strategy and its implementation to the ATL media (TV, OOH, radio, print) as well as BTL (digi formats, e-mailings, social media, POS, events etc.). Supervision of the visual identity, client service, coordination of the external partners, creation of the timings & CE. Clients: Raiffeisen stavební spořitelna, Sberbank Projects: Svoboda zvířat - Cirkusy bez zvířat



Ogilvy & Mather Prague

• Account Manager

  • Oct 2013 - May 2018

  ATL/BTL/digi projects client service & project management, strategic consulting. Buying media, audio-visual and print productions. Campaign evaluation, financial evaluation. Reporting, invoicing, timing, SoW/CE preparations. New business. Clients: Allianz, UPC Business, Ministry of Labour and Social Affairs, ČPZP, Czech Olympic Committee, Philips, Zaplo Projects: David Cronenberg: Evolution, O&M website ATL/BTL/digi projects client service & project management, strategic consulting. Buying media, audio-visual and print productions. Campaign evaluation, financial evaluation. Reporting, invoicing, timing, SoW/CE preparations. New business. Clients: Allianz, UPC Business, Ministry of Labour and Social Affairs, ČPZP, Czech Olympic Committee, Philips, Zaplo Projects: David Cronenberg: Evolution, O&M website