Experience

Masan MEATLife

• Food and Beverage Manufacturing
• 1 - 100 Employee

• Assistant Trade Marketing Manager

  • Jul 2022 - Present

  1. Lead the development and implementation of trade category plan for assigned channel: • Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channels • Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives • Identify trade spend opportunities and allocate funds for each sector while analyzing risks • Match brand objectives with customer/market needs • Work with field sales team to ensure excellence in in-store activation 2. Work out monthly rolling forecast for assigned channel: • Prepare promotion sell-in/out volume with attention to market intelligence information • Prepare input for brand and build incremental sales volume 3. Co-work with marketing team in launch/ re-launch and consumer promotion activities: • Allocate promotion volume to assigned channel/ customers in charge • Work out the brief for BTL agencies and sales team • In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store 4. Co-work with Marketing team in developing and executing category/ schematic shopper promotion: • Lead scheme proposal and execution • Lead the communication to internal and external stakeholders on the scheme • Follow up with POSM production gift sourcing and delivery to the stores • Conduct ROI and post-promotion evaluation Show less



Kao Corporation

• Japan
• Personal Care Product Manufacturing
• 700 & Above Employee

• Trade Marketing Executive

  • May 2020 - May 2021

  1. Strategy Development & Business Planning: • Participate in the development of Channel strategy and Category strategy • Responsible in the development of Annual Plan, monthly cycle plan and sales and expenses forecast 2. Operation Management: • Responsible to communicate and execute monthly plan for Merries Brand in South • Drive the team in delivering monthly plan • Participate in the presentation of Distributor Business plan and reviews • Responsible in managing sales target achievement and activity target achievement • Responsible in the evaluation of promotional activities • Responsible in the management of Trade expense and Contribution Profit • Conduct in-store monitoring of POP activities implementation • Participate in sales forecast meeting, promotion meeting, Selling Program, Marketing and Sales 3. Planning promotion program and design POSM: • On field (MT and GT channel) to make promotion plan and find out the buying trend of customers • Create idea for POSM, standee… Show less



Kimberly-Clark

• United States
• Manufacturing
• 700 & Above Employee

• Sales Management Trainee 2019 - SFLP 2019

  • Sep 2019 - Apr 2020

  • Rerouting the vacant route • Maintaining and developing relationship with existing customer • Finding and opening new customers – new point of sales • Gathering data and information from customer, competitors to analysis market trend and the buying habit from consumer • Providing products and arranging delivery date • Checking quantities of goods on display and in stock • Planning daily sale target, monthly sale target • Reviewing sales performance (fundamentals KPI) • Making weekly report for line Manager Show less


Institute for Nano Technology - Vietnam National University Ho Chi Minh City
• Researcher

  • Sep 2018 - May 2019