Fertilizers & Irrigation Unit Head

• Oct 2021 - Present

Seeds Unit Head

• Sep 2022 - Present

• Provide input on decisions regarding pricing, product positioning, and discount rates in coordination with managing director.• Oversee products advertising, publicity and brand management in coordination with managing director.• Represent the company at seminars, events, conferences and exhibitions when necessary.• Communicate with suppliers regarding forecasts, marketing activities, products specifications, pricing strategy and best application instructions to ensure highest return or value of products.• Searching for new suppliers to fill gaps in portfolio, if present.• Conduct customer visits in accordance with account managers to promote company products, and to provide customers and sales team with the required sales support.• Develop and maintain good relations with customers and provide them with technical assistance and guidance as needed.• Conduct and oversee products quality and expiry date.• Respond to customers inquiries and provide customers with high level of technical advice, agronomic inputs and recommendation for products.• Provide the Sales Agronomists with technical supports.Coordinate with managing director to increase the company market-share of products sales in the assigned territory.• Communicate with the trials station and oversee the trials results, test plots and performance of the new products once needed.• Provide customers with free products samples as needed in coordinate with managing director.• Supervise and manage registrations with official entities to get permission and clearances.• Maintain knowledge of competitors, their products, and any new product releases.• Evaluate competitors’ situations, market inflation, and recommend appropriate tactics.• Monitor the products stock level with the Sales Agronomists and in the warehouse• Set department objectives/KPIs and review and assess ongoing performance of direct reports• Ensure KPIs are met by working to the overall plan, including management of, and reporting Show less

General Manager

• Aug 2019 - Oct 2021

- Managing the company's daily business in order to achieve business goals - Leads the company to reach the sales results and achieve the company's market share and the desired geographical coverage of the market - Maintaining acceptable levels of debt age and collecting them and maintaining an acceptable balance of the goods at the end of the year according to the general policy of the company - Setting company’s sales plan and business strategy to insure its growth. - Supervise business plan implementation and achievement follow up - Organizing and monitoring all process that lead to the effective implementation of plans and work output - Technical support for nursery’s team to produce high quality of seedlings. - Supervise Hydroponic trials in NS - Agrimatco for seed production. - Contact and follow up customers before and after sales to know their needs and any notes on our product. - Maintaining good relationship with customers and suppliers. - Supervising product prices and Depts. - Monitor stock level to meet business needs - Managing financial issue ( customer accounts, debt collection, Expenses management in compliance with annual budget) Show less

General Manager

• May 2015 - Jul 2019

- Produce large scale of vegetable seedlings for our farms and for other farmers in JV and up land, beside production of several vegetable varieties for local market & export. - Follow up with farmers, agricultural operations, production & protection programs beside fertilizers programs for Traditional and Hydroponic culture. - - Produce large scale of vegetable seedlings for our farms and for other farmers in JV and up land, beside production of several vegetable varieties for local market & export. - Follow up with farmers, agricultural operations, production & protection programs beside fertilizers programs for Traditional and Hydroponic culture. -

Sales Manager

• Sep 2012 - Aug 2014

Technical Manager (09.2012 - 05.2013) - Responsible for Seed Unit, starting from 1st screening, varieties evaluation, selection & marketing. - Follow up seeds trials in trial station beside 11 areas all around Saudi Arabia for several companies, Nickerson , Enza Zaden (West F), Ergon, Known you& others. - Follow up seed’s market development, collect information about competitors, new varieties, prices & market requirements. - Set strategy for company seed business with suppliers and company’s branches in all area - Seeds Technical and commercial support for sales team. - Supervise Fertilizers & Pesticides departments mainly introducing new items to several international companies, Everris, Humantic, Stoller, Adfert, Akzo Nobil, Omex, Bioberica, Syngenta, Chemnova . - Provide consultancy to our customers throw 11 branches around Saudi Arabia includes production & protection programs. - Responsible of Hydroponic unit in our trial station we built from local inputs. - Follow up with big project ( Soil & Hydroponics) in deferent areas of KSA like Al Khalidia & Al Reef in Riyadh, Al Khalaf, Al Jabri, Al Mallohi, Al Hanaki & Al Rajhi in Qaseem beside lot of project in Dammam, Tabuk & Hail. - Supervise IPM Dep. mainly Coppert - BB & biological enemies - Supervise Garden Dep. Stender, Frodenberger Sales Manager (11.2012- 09.2014) Show less

Sales Manager

• Jun 2010 - Aug 2012

- Marketing & Sales - Middle East & Sudan: Hydroponic Turnkey projects, Greenhouses, seeds & fertilizers - Marketing & Sales - Middle East & Sudan: Hydroponic Turnkey projects, Greenhouses, seeds & fertilizers

Branch Manager

• Apr 2001 - Oct 2009

- Supervise branch sales - Fertilizers, Seeds, Pesticides, Peetmoss, and others - Assess local market conditions and identify current and prospective sales opportunities - Develop forecasts, financial objectives and business plans - Meet goals and metrics - Manage budget and allocate funds appropriately - Bring out the best of branch’s personnel by providing training, coaching, development and motivation - Locate areas of improvement and propose corrective actions that meet challenges and leverage growth opportunities - Share knowledge with other branches and headquarters on effective practices, competitive intelligence, business opportunities and needs - Address customer and employee satisfaction issues promptly - Adhere to high ethical standards, and comply with all regulations/applicable laws - Network to improve the presence and reputation of the branch and company - Stay abreast of competing markets and provide reports on market movement and penetration Show less

Production Manager

• May 1996 - Apr 2001

- Production of cut flowers - Roses, Lilium, Gerbera, Tulip, chrysanthemum, and other flowers and greenery plants - under several Hydroponic systems - Supervising Professional fertilizers & Protection programs. - Production of cut flowers - Roses, Lilium, Gerbera, Tulip, chrysanthemum, and other flowers and greenery plants - under several Hydroponic systems - Supervising Professional fertilizers & Protection programs.