Experience

Emirates Digital Wallet

• United Arab Emirates
• Financial Services
• 1 - 100 Employee

• Head of Product

  • Jun 2022 - Present

  Design and delivery of product roadmap in line with product strategy along with new feature development and optimization of Mobile app UI/UX. Managing and designing the app and payments experience for the klip mobile app. Identification of the target micro segments, design user campaigns to support customer life cycle. Design and delivery of product roadmap in line with product strategy along with new feature development and optimization of Mobile app UI/UX. Managing and designing the app and payments experience for the klip mobile app. Identification of the target micro segments, design user campaigns to support customer life cycle.



Jazz

• Pakistan
• Telecommunications
• 700 & Above Employee

• Stream Head Product Growth & Analytics - Mobile Account (JazzCash)

  • Feb 2019 - Jun 2022

  Responsible for the growth of the 30 day active mobile account base and to ensure JazzCash maintains its market leadership. End to end management of customer life cycle via aquisitions, enagagement and churn management. Accountable for growth of all key business indicators including revenue. Responsible for analytics and insights for customer behaviors and transactional trends Responsible for the growth of the 30 day active mobile account base and to ensure JazzCash maintains its market leadership. End to end management of customer life cycle via aquisitions, enagagement and churn management. Accountable for growth of all key business indicators including revenue. Responsible for analytics and insights for customer behaviors and transactional trends



JS Bank

• Pakistan
• Banking
• 100 - 200 Employee

• AVP- Unit Head Digital Banking

  • Oct 2017 - Jan 2019

  Responsible for new product development for the digital financial services. Launched banks' mobile account and mobile app. Responsible for new product development for the digital financial services. Launched banks' mobile account and mobile app.



U Microfinance Bank Limited

• Pakistan
• Banking
• 700 & Above Employee

• AVP - Manager Products Digital Financial Services

  • Apr 2017 - Oct 2017

  Managed the digital financial services portfolio of the bank. This included new product development and business development. Launched the loan to wallet product enabling ease of disbursement for millions of loan portfolio customers. Managed the digital financial services portfolio of the bank. This included new product development and business development. Launched the loan to wallet product enabling ease of disbursement for millions of loan portfolio customers.



Virtual Remittance Gateway

• Pakistan
• Financial Services
• 1 - 100 Employee

• Manager Product Development & Strategy

  • May 2016 - Mar 2017

  Development of product roadmap for the aggregation and branchless banking domains of the organisation. Development of product roadmap for the aggregation and branchless banking domains of the organisation.



Zong CMPak Ltd

• Telecommunications
• 700 & Above Employee

• • Dec 2012 - May 2016

  Responsible for managing the MFS retail product portfolio for OTC & MW.Responsible for all new product design, development, operations, planning and launch of all new products on the MFS Platform.Strategic planning to develop and implement a roadmap for the product that aligns with the long-term business objectives.Planning and developing monthly targets and Marketing/Activation campaigns.

• • Aug 2011 - Dec 2012

  End to end product development, pricing, development of processes for internal and external stakeholders, SOP’s and workflows.Along with the legal team formulated the master and agency agreements between CMPak and AKBL and the tripartite agreement for the Retailers and Franchisees.Responsible for all technical integrations between CMPak platforms, banking platforms and MFS platformAchievements:• Commercial Launch of complete set of MFS with the brand name "Timepey"• Awarded Employee of the month in May 2012 for the rapid development made on the Branchless Banking product.• Launch of Pakistan’s First Mobile Accidental Insurance Service via SMS Show less

• • Jun 2010 - Jul 2011

  Management & development of the Enterprise Solutions including Blackberry Services, Corporate VPMN/CUG and Corporate SMS SolutionsManaging and developing the Terminal Business of the company that includes handsets and Internet USB devicesPlan, propose and implement new and innovative VAS Products to enrich VAS portfolio.Analysis & review of VAS products for identification of shortcoming and devising a strategy to increase revenue.



Quicklink Communications LLC

• United States
• Telecommunications
• 1 - 100 Employee

• Commercial Officer

  • Dec 2009 - Jun 2010

  Commercial planning for new international clients including bandwith management, package development, ROI development and proposal submission. Commercial planning for new international clients including bandwith management, package development, ROI development and proposal submission.



Warid Telecom

• Pakistan
• Telecommunications
• 700 & Above Employee

• Customer Service Center Supervisor

  • Feb 2005 - Dec 2009

  Management and development of Business Customer Service Team Meeting the service KPIs defined for Customer Services. Personally serve customers wanting to return their connections with a focus on customer retention and prevention of future churn. Management and development of Business Customer Service Team Meeting the service KPIs defined for Customer Services. Personally serve customers wanting to return their connections with a focus on customer retention and prevention of future churn.