Experience

Yapp Brothers Ltd

• United Kingdom
• Wine & Spirits
• 1 - 100 Employee

• Data & Marketing Manager

  • Jun 2009 - Present

  Marketing Manager (B2C) – 2013 to date (Internal Promotion) • Introduced full customer engagement plan across all retail channels (Mail Order, Internet & Retail Shop) over all areas of the marketing mix: including customer journey and acquisition, creative, retail event and management of all aspects of the marketing budget: increased annual turnover year on year – with company record turnover at the end of the 2017 financial year. • Responsible for all internal data capture via SQL, interrogation, manipulation and derived actionable customer insight in conjunction with full Business Intelligence presentation, Management Information, trend analysis and Key Performance Indicators (KPIs). • Manager of newly formed retail team, responsible for change management, support, leadership and staff development, appraisals and quarterly reviews. Marketing Analytics Manager 2009 -2013 • Instigated, developed and implemented successful data driven marketing and customer retention programmes across key customer segments. • Campaign manager, responsible for entire process from art work, printing (digital and litho), customer segmentation, data selections, fulfilment, postage and interpreting campaign effectiveness with recommendations for future actions. • Identified and installed bespoke CRM software that was integrated into existing corporate ERP systems and was responsible for all staff training and developmental workshops.



Consortium Education

• United Kingdom
• Consumer Goods
• 1 - 100 Employee

• Customer Insight Manager

  • Aug 2005 - Jun 2009

  • Manager of the Marketing Customer Insight Team responsible for all marketing mailing data segmentation, analysis, customer profiling, market intelligence, customer retention programmes, trend analysis and operation of Event Based Marketing programme. • Responsible for all campaign management & marketing budget, Management Information & Key Performance Indicators, implementation, creative briefs, budgets and subsequent analysis with recommendations for future marketing activity. • Internal data expert of analytical SQL system (Group1/ Sagent ETL) and designed and implemented bespoke Campaign Management System/ CRM. • Team leader, responsible for staff development, appraisals and monthly target reviews.



University of the West of England

• United Kingdom
• Higher Education
• 700 & Above Employee

• Head of Information Services

  • Aug 1998 - Aug 2005

  • Provided innovative solutions to provide both strategic and operational management information using advanced data analysis tools from key University systems for a wide variety of audiences. • Active member of internal and national forums and involved heavily in consultancy work connected with data analysis, IT and systems developments across the University and the Higher Education sector generally. • Provided innovative solutions to provide both strategic and operational management information using advanced data analysis tools from key University systems for a wide variety of audiences. • Active member of internal and national forums and involved heavily in consultancy work connected with data analysis, IT and systems developments across the University and the Higher Education sector generally.



Bell Language School Cambridge

• Market Research Executive

  • 1994 - 1996

  • Primarily responsible for collection, manipulation, analysis & interpretation of all external & internal marketing information to provide actionable customer insight. • Primarily responsible for collection, manipulation, analysis & interpretation of all external & internal marketing information to provide actionable customer insight.