Meg Winter
Marketing Group Director at Pithy Wordsmithery- Claim this Profile
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Topline Score
Bio
Stacey Zimmerman
Simply put, you want Meg on your team. She is an incredibly strategic thinker, knows how to evaluate and help push for great creative work, is calm under pressure, and is the ultimate partner internally and externally to an organization. When you watch Meg in meetings, you lose track of who she actually works for, because she seamlessly integrates and helps brings teams together. I feel very fortunate to have worked with Meg, and can't wait to have the opportunity to work with her again someday.
Arthur Fullerton
I had the pleasure of working with Meg on several highly complex projects during my time at Mullen Lowe Profero. I could always count on Meg to emphasize preparation, protect the team and include members of the technology team early and often during the process. Meg’s pragmatic approach and overall positivity made difficult project pushes much easier I knew when I was to work with Meg, the project would run smoothly and optimally and the client would be managed efficiently. It was always a pleasure partnering with Meg and she comes with my heartfelt recommendation.
Stacey Zimmerman
Simply put, you want Meg on your team. She is an incredibly strategic thinker, knows how to evaluate and help push for great creative work, is calm under pressure, and is the ultimate partner internally and externally to an organization. When you watch Meg in meetings, you lose track of who she actually works for, because she seamlessly integrates and helps brings teams together. I feel very fortunate to have worked with Meg, and can't wait to have the opportunity to work with her again someday.
Arthur Fullerton
I had the pleasure of working with Meg on several highly complex projects during my time at Mullen Lowe Profero. I could always count on Meg to emphasize preparation, protect the team and include members of the technology team early and often during the process. Meg’s pragmatic approach and overall positivity made difficult project pushes much easier I knew when I was to work with Meg, the project would run smoothly and optimally and the client would be managed efficiently. It was always a pleasure partnering with Meg and she comes with my heartfelt recommendation.
Stacey Zimmerman
Simply put, you want Meg on your team. She is an incredibly strategic thinker, knows how to evaluate and help push for great creative work, is calm under pressure, and is the ultimate partner internally and externally to an organization. When you watch Meg in meetings, you lose track of who she actually works for, because she seamlessly integrates and helps brings teams together. I feel very fortunate to have worked with Meg, and can't wait to have the opportunity to work with her again someday.
Arthur Fullerton
I had the pleasure of working with Meg on several highly complex projects during my time at Mullen Lowe Profero. I could always count on Meg to emphasize preparation, protect the team and include members of the technology team early and often during the process. Meg’s pragmatic approach and overall positivity made difficult project pushes much easier I knew when I was to work with Meg, the project would run smoothly and optimally and the client would be managed efficiently. It was always a pleasure partnering with Meg and she comes with my heartfelt recommendation.
Stacey Zimmerman
Simply put, you want Meg on your team. She is an incredibly strategic thinker, knows how to evaluate and help push for great creative work, is calm under pressure, and is the ultimate partner internally and externally to an organization. When you watch Meg in meetings, you lose track of who she actually works for, because she seamlessly integrates and helps brings teams together. I feel very fortunate to have worked with Meg, and can't wait to have the opportunity to work with her again someday.
Arthur Fullerton
I had the pleasure of working with Meg on several highly complex projects during my time at Mullen Lowe Profero. I could always count on Meg to emphasize preparation, protect the team and include members of the technology team early and often during the process. Meg’s pragmatic approach and overall positivity made difficult project pushes much easier I knew when I was to work with Meg, the project would run smoothly and optimally and the client would be managed efficiently. It was always a pleasure partnering with Meg and she comes with my heartfelt recommendation.
Credentials
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Digital Marketing Circuit
General AssemblyMay, 2017- Sep, 2024
Experience
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Pithy Wordsmithery
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Group Director
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Feb 2022 - Present
- Currently part-time - Hires and manages marketing team: project managers, developers, designers, copywriters, strategists - Works directly with clients to strategically coach them on their marketing strategy and execution - Forecasts and tracks budgets to ensure projects stay on budget - Trains and mentors team to help them learn and grow and to ensure quality control - Works with CEO on projects to build business including internal marketing direction and strategy - Currently part-time - Hires and manages marketing team: project managers, developers, designers, copywriters, strategists - Works directly with clients to strategically coach them on their marketing strategy and execution - Forecasts and tracks budgets to ensure projects stay on budget - Trains and mentors team to help them learn and grow and to ensure quality control - Works with CEO on projects to build business including internal marketing direction and strategy
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Big Spaceship
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United States
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Advertising Services
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100 - 200 Employee
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Account Director
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Jun 2017 - Apr 2020
- Manages campaign work (broadcast, digital, social etc) and business transformation strategy across global brand portfolio including: Hasbro, Roku, NFL, JPMorgan Chase and International Rescue Committee - Collaborates with team to build a set of tools and methodology for product innovation leading to 200+ trend- inspired product ideas across Hasbro's game, toy and entertainment brands - Leads team to build an integrated brand campaign for Roku including TV, digital display, social ads and email in partnership with CMO - Works closely with a cross-functional team responsible for creating International Rescue Committee's most successful campaign in history driving 9M video views, 20k petition signatures on World Refugee Day - Helped pitch and won NFL's social media agency of record account - Spearheads new Chase card positioning and branding including naming, card design, style guide - Supervises and mentors Senior Account Managers ensuring quality work, deadline and budget adherence
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MullenLowe Group
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United Kingdom
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Advertising Services
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500 - 600 Employee
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Account Supervisor
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Apr 2015 - Jun 2017
- Manages work across Rémy Martin, Cointreau, Mount Gay Rum, Unilever, PaperSource, MilkPEP and Shiseido - Responsible for leading team as creative and strategic agency of record across multiple premium, luxury lifestyle brands - Increased revenue 50% in one year by fostering growth within businesses - Extensive experience writing strategic briefs and developing targeted brand awareness campaigns - Develops KPIs, creates content roadmaps and provides reports on ROI with strategy team - Collaborates and coordinates with outside media, PR and event agencies - Oversees day-to-day execution of digital focused tactics including: website design/ builds, banners, CRM, social media, SEO, PPC, contests, e-commerce and content, both video and still; in-store POS - Responsible for producing over 15 photo and video shoots in current role - Aids heavily in scope negotiations, timeline creation and budget management across ~$5M business - Manages Account Executive's day-to-day responsibilities and provides mentorship
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Geometry Global
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United States
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Advertising Services
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300 - 400 Employee
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Senior Account Executive
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Feb 2014 - Apr 2015
- Works on integrated agency partner teams responsible for developing the national strategy for Unilever's Skin Care brand's annual marketing campaigns in the US- Partners with 85 retailer field teams to aid in development of retail plan overarching strategy for Unilever's consumer packaged goods products- Leads creation of brand style guides/ toolkits across 9 brands and 3 multi-brand scale campaigns- Manages Assistant Account Executive's day-to-day responsibilities and provides mentorship- Client portfolio includes Unilever Skin Care Brands: Dove, Dove Men+Care, Vaseline, Simple Skincare, POND's, Noxzema, Qtips, St. Ives, Caress
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Account Executive
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Mar 2013 - Feb 2014
- Works on a 360 in-house agency partner team responsible for all Huggies strategy and creative work in North America- Executes all national activation marketing materials including print and digital projects- Supports director in development of shopper marketing strategy and tactical plan input into planning process- Works on new business team to pitch agency offering to new clients- Manages assembly and updates of 10 brand campaign style guides- Oversees all billing and budget tracking for national shopper marketing projects- Provides mentorship and guidance on daily responsibilities to Assistant Account Executive and intern- Leads a team of 15 interns to spearhead company wide fundraising event for Off the Street Club- Client portfolio includes Kimberly-Clark Baby Care Brands: Huggies, Pull-Ups, GoodNites
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Assistant Account Executive
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Jun 2011 - Mar 2013
- Owns all Huggies national shopper marketing project execution and operations management- Assists Action specialist teams (Field, Sampling) by being the core information hub for brand information and commercial program execution priorities for over 10 programs- Maintains team’s workflow through weekly status meetings and operation support, with Account Supervisor input- Tracks all billing related to Kimberly Clark’s Baby Care team and owns the monthly competitive reports- Client portfolio includes Kimberly-Clark: Huggies, Pull-Ups and GoodNites brands- Account Management Internship: June 2011- August 2011
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The Kraft Heinz Company
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Netherlands
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Food & Beverages
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1 - 100 Employee
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Sales Service Intern
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Jan 2011 - May 2011
- Implemented Kraft's in-store sales strategy at 10-15 grocery stores weekly - Implemented Kraft's in-store sales strategy at 10-15 grocery stores weekly
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Marketing Werks
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United States
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Advertising Services
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700 & Above Employee
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Account Management Intern
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May 2009 - Aug 2010
Summer Internship: May 2009- August 2009 May 2010-August 2010 Summer Internship: May 2009- August 2009 May 2010-August 2010
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Education
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2007 - 2011
Indiana University Bloomington
Bachelor of Arts (B.A.), Journalism; Advertising -
2010 - 2010
Lorenzo de' Medici
International Institute in Florence, Italy
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