Co-Founder and CEO

• Nov 2022 - Present

Board Member

• Nov 2022 - Present

Senior Consultant

• Mar 2021 - Nov 2022

As the Senior Consultant at Mato, I was tasked with navigating the challenges of maintaining our position as one of the top 3 digital marketing agencies in our city. This involved managing budget, fostering customer and employee loyalty, and staying ahead of industry trends.During this time, I was faced with numerous obstacles, including managing the expectations of large-scale customers and managing the professional development of our employees. Despite these challenges, I remained focused on the company's vision and learned the importance of values in business.I discovered the value of the OKR method and the power it holds in keeping a company on track and focused. Furthermore, I learned the significance of values in keeping a company alive and thriving, even in the face of obstacles. This was a truly inspiring realization that has shaped my approach to business and leadership ever since. Show less

Digital Marketing Manager

• Apr 2020 - Mar 2021

As Digital Marketing Manager at Mato, I played a critical role in scaling the company by launching a new organizational structure. In this role, I also acted as the primary negotiator for acquiring new customers and ensured seamless communication and collaboration between various departments including Content Creation, Advertising, Content Strategy, and Web Services. My expertise in team management and ability to work effectively with different departments was instrumental in driving the success of Mato's digital marketing efforts. Show less

Campaign Manager

• Jan 2019 - Apr 2020

As a Campaign Manager at Mato, I utilized my digital marketing and paid advertising expertise to drive the company's shift towards a content marketing focus. Identifying an untapped opportunity in the Nuts industry, I created the largest online Nuts campaign to date. With over 70 influencer partnerships and millions of impressions, the campaign was a resounding success, propelling our client to become the leading online brand in Iran's Nuts market. My ability to quickly identify market gaps and create impactful campaigns has been a key factor in my successful career in digital marketing. Show less

Content Strategist

• Dec 2017 - Jan 2019

As a content strategist at Mato, I demonstrated my ability to quickly learn and adapt by writing effective content strategies for a variety of industries including food, building, and IT. I worked closely with business accounts and led a team to ensure the successful execution of my plans. My strong problem-solving skills and quick learning ability allowed me to make an immediate impact at Mato.

Project Manager - Different Numerical Notations - field experiments

• Oct 2017 - Present

Does the use of different numerical notations on the label of non-discounted e-commerce products impact consumer purchasing behavior?How does the use of different numerical notations on the label of discounted products affect purchasing behavior?

Project Manager - consumer behavior

• Jul 2019 - Oct 2019

How does language affect buyers’ behavior?

Replicating dishonesty experiment

• Oct 2017 - Dec 2017

This experiment was funded by Professor Ariely. We conducted an experiment at a university with law, engineering, and theology students as participants.

Do research in behavioral economics

• Feb 2015 - Oct 2017

Advertising Lecturer

• Nov 2017 - Sep 2021

Trained over 200 students Placed over 10 students in advertising internships Evaluated students based on projects and final exams, with a unique twist - final exam included questions with a monetary reward component. Trained over 200 students Placed over 10 students in advertising internships Evaluated students based on projects and final exams, with a unique twist - final exam included questions with a monetary reward component.

Writing Behavioral Economics analysis about Iran's economics and society

• Nov 2017 - Aug 2021

For three years, I wrote weekly articles on behavioral economics for the "Tejarat Farda" magazine. This experience allowed me to examine societal and economic challenges and think about solutions through a behavioral lens. The magazine served as a sort of university for me as I never studied economics formally, but writing for it helped me grow my economic mindset. Exciting moments included interviewing renowned economists on challenging topics. For three years, I wrote weekly articles on behavioral economics for the "Tejarat Farda" magazine. This experience allowed me to examine societal and economic challenges and think about solutions through a behavioral lens. The magazine served as a sort of university for me as I never studied economics formally, but writing for it helped me grow my economic mindset. Exciting moments included interviewing renowned economists on challenging topics.

Digital Marketing Consultant

• Mar 2020 - Oct 2020

Led rebranding strategy for Karafarin Bank as a Manager in part one (strategy part) Developed strategy for Seen Creative Agency Designed advertising campaign plan Led rebranding strategy for Karafarin Bank as a Manager in part one (strategy part) Developed strategy for Seen Creative Agency Designed advertising campaign plan

Co-Founder

• Feb 2015 - Aug 2017