Hamed Moghtadaee
Content Team Lead at LiaServices- Claim this Profile
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English Full professional proficiency
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Persian Native or bilingual proficiency
Topline Score
Bio
Credentials
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Digital Marketing Foundations (2021)
LinkedInAug, 2022- Nov, 2024 -
Content Marketing
HubSpot AcademyFeb, 2023- Nov, 2024 -
Email Marketing
HubSpot AcademyFeb, 2023- Nov, 2024 -
Social Media Marketing
HubSpot AcademyFeb, 2023- Nov, 2024 -
Digital Advertising
HubSpot AcademyFeb, 2023- Nov, 2024 -
Digital Marketing
HubSpot AcademyFeb, 2023- Nov, 2024 -
Google Analytics Certification
GoogleSep, 2022- Nov, 2024 -
SEO
HubSpot AcademyMar, 2022- Nov, 2024
Experience
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LiaServices
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Iran
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IT Services and IT Consulting
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1 - 100 Employee
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Content Team Lead
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Jun 2021 - Present
As a Content Team Lead in the cosmetic industry, I have developed and implemented a content marketing strategy that drives engagement and conversions. My approach is based on 4 primary actions - Research, Planning, Creation & Measurement - which I have successfully executed to achieve impressive results. Some of my key accomplishments include:- Conducting comprehensive research using content audits, persona research, customer journey analysis, content gap analysis, and competitor research to gain a deep understanding of our audience and market.- Planning and executing content development based on the customer journey, SEO strategy, content calendar development, and social media strategy to ensure maximum impact and reach.- Collaborating with a talented team of content and SEO specialists, freelance writers, and copywriters to produce, promote, and optimize high-quality content across multiple channels.- Leading 7 main projects including product pages, product landing pages, product catalogs & brochures, articles, e-books, hubs, social media content, educational videos, and knowledge bases.- Ensuring the consistency of brand voice, style, and tone across all contents based on IMC process principles, resulting in a strong and recognizable brand identity.- Developing monthly and annual reports for all main projects, providing insightful analysis and optimization recommendations to drive continuous improvement.Through my expertise, I have delivered impressive results that have exceeded business goals. Show less
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Senior Content Specialist
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Sep 2020 - Jun 2021
* Generated engaging and informative content for various projects, including: - Crafted more than 100 compelling product descriptions that boosted product pages' conversion rates. - Produced comprehensive content for two product catalogs, covering everything from ingredients to usage instructions. - Authored two educational e-books, providing valuable insights and actionable tips to our audience. - Penned around 100 SEO-optimized educational articles, utilizing creative writing principles to make them more compelling. - Created over 100 social media posts that captured our brand voice and sparked engagement with our followers. - Developed over 40 captivating scenarios for educational podcasts and videos that improved the effectiveness of our courses. - Built a complete knowledge base, containing helpful resources and practical advice for our audience. - Conducted professional interviews with successful direct sellers, gathering valuable insights and presenting them as Success Stories to inspire our audience.As a result of my contributions, our content achieved increased engagement, conversions, and brand awareness, positioning our company as a thought leader in the industry. Show less
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آژانس تبلیغات خلاق آران
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Iran
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Advertising Services
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1 - 100 Employee
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Senior Content and Social Media Specialist
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Jul 2019 - Sep 2020
As a Senior Content and Social Media Specialist in the advertising industry, I was responsible for developing and executing content and social media strategies that engaged audiences and increased web traffic. Some of my key accomplishments in this role include: * Creating, editing, and publishing engaging content that was optimized for search engines * Managing content distribution to online channels and social media platforms * Collaborating with marketing and design teams to plan and develop site content, style, and layouts * Improving writers' posts through editing and proofreading * Ensuring brand consistency across all content and social media platforms * Creating and implementing an editorial calendar to guide content production and scheduling * Analyzing and utilizing analytics reports to gain insights on traffic, demographics, and effectiveness Through my work, I was able to successfully increase engagement and web traffic for the brands I worked with. Show less
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Kite.ir
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Iran
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Travel Arrangements
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1 - 100 Employee
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Content Writer
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Aug 2019 - Jul 2020
- Crafted more than 250 captivating blog posts on various topics in the tourism industry, including travel guides, cultural experiences, and adventure destinations. - Conducted extensive research to identify industry trends and produce original, informative, and engaging content that resonated with the target audience. - Collaborated with the marketing team to optimize content for SEO, resulting in increased website traffic and engagement. - Developed and maintained an editorial calendar to ensure timely delivery of high-quality content that aligned with the company's marketing goals. - Built a loyal following of readers through consistent delivery of valuable content, resulting in increased engagement, social shares, and brand awareness. - Continuously improved writing skills and stayed up-to-date on industry trends to produce cutting-edge content that set the company apart from competitors. Show less
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wikinaghd
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Information Technology & Services
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Content Writer
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Jul 2019 - Dec 2019
As a Content Writer specializing in movie and TV show reviews and criticism, I crafted engaging and thought-provoking content that captivated audiences and generated buzz. Some of my key accomplishments in this role include: - Authored over 30 blog posts covering various topics, including movie and TV show reviews and analysis. - Created compelling headlines and body copy that caught readers' attention and drove traffic to the website. - Conducted extensive research on each topic, ensuring that my content was well-informed, insightful, and original. - Maintained an up-to-date understanding of the entertainment industry, staying on top of trends, news, and releases. - Collaborated with editors and other writers to ensure consistent brand messaging and style. - Stayed informed of SEO best practices and optimized content to improve search engine rankings and visibility. Through my work, I helped to establish the company as a leading voice in the entertainment industry, providing readers with informative and engaging content that kept them coming back for more. Show less
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iraniantranslate.com
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Iran
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Education Administration Programs
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1 - 100 Employee
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Content Writer
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Feb 2018 - Jul 2019
As a Content Writer in academic topics, I was responsible for translating over 100 projects. My approach involved the following actions: * Thoroughly understanding the context and meaning of the material to be translated * Ensuring the material is accurately converted into the second language while preserving the original meaning * Collaborating with subject matter experts and colleagues to ensure technical texts are properly understood * Utilizing online translation tools for additional assistance with translation * Translating various documents such as books, journal articles, magazines, and more Through these efforts, I was able to provide accurate and effective translations for a variety of academic projects. Show less
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Ferferak Online ToyShop
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Tehran, Iran
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Social Media Marketer Specialist
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Mar 2019 - May 2019
* Build social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification * Build social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
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Showana
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Tehran Province, Iran
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Content Manager
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Mar 2018 - Dec 2018
As a co-founder and Content Manager for a fashion start-up, I took responsibility for driving the content strategy and developing engaging material to align with the company's short and long-term marketing goals. In this role, I achieved the following: * Created and implemented a content strategy that resulted in the publication of over 200 high-quality blog posts, aligned with SEO principles and delivered through multiple online channels and social media platforms. * Developed and maintained a website content style guide, ensuring consistency across all published materials. * Collaborated with freelance content writers to deliver high-quality content while ensuring brand consistency and messaging. * Analyzed and reported on key performance indicators (KPIs), allowing for continuous improvement and refinement of content strategies. * Developed an editorial calendar, which helped streamline the production process and enabled us to deliver high-quality content on time. Although the start-up ultimately failed due to a lack of clear business model, the content strategy that I developed and implemented played a key role in driving engagement and creating a buzz within the fashion industry. Show less
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behzy
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Tehran Province, Iran
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Content Writer
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Mar 2018 - Sep 2018
As a Content Writer in the Health industry, I produced over 120 high-quality blog posts on a variety of topics. My approach included: * Crafting concise and eye-catching headlines and body copy that engaged readers * Conducting in-depth research to gather relevant and accurate facts and sources * Analyzing the health industry and markets to create innovative and original content * Writing compelling content on various topics, such as wellness, nutrition, fitness, and healthcare. By utilizing these techniques, I was able to produce informative and engaging content that resonated with readers and contributed to the success of the company. Show less
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ModaresaneSharif.ac
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Iran
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Education Administration Programs
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1 - 100 Employee
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Content Specialist
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Jul 2014 - Feb 2018
As a Content Specialist in the education industry, I oversaw the production of high-quality educational materials, including books and exams. Some of my key responsibilities included: * Leading and managing a team of designers, writers, and editors to ensure timely delivery of projects and adherence to quality standards. * Writing, editing, and proofreading content to ensure accuracy, consistency, and clarity. * Providing editorial, creative, and technical support to team members to help them produce their best work. * Creating detailed content calendars to ensure smooth project execution and timely delivery. * Collaborating closely with distribution and publication departments to ensure the seamless flow of content from creation to distribution. * Receiving feedback and reports on generated content from related departments and incorporating them to continuously improve the quality of our work. Overall, my role involved a deep understanding of the education industry and the ability to manage multiple projects simultaneously. I was proud to be part of a team that produced high-quality educational content that had a positive impact on students and educators alike. Show less
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Education
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2015 - 2017
Islamic Azad University Central Tehran Branch
Master of Business Administration - MBA, Marketing -
2010 - 2015
Shahid Rajaee Teacher Training University
Bachelor of Science - BS, Applied Mathematics
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