Hallie Kay
Copywriter at FOVNDRY (formerly Van Eperen)- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
Hebrew Limited working proficiency
-
Spanish Limited working proficiency
Topline Score
Bio
Experience
-
FOVNDRY
-
United States
-
Public Relations and Communications Services
-
1 - 100 Employee
-
Copywriter
-
Dec 2022 - Present
Clients: Lincoln Property CompanySummer 365Harbaugh Coaching Academy MHSOMonday PropertiesMoCo360Sterne KesslerKnollwood Maryland Economic Development Corporation (MEDCO)Girl Scouts of Central Maryland
-
-
Junior Copywriter
-
Nov 2021 - Dec 2022
* Drafts both short- and long-form copy for collateral, including print, web/digital, videos, social, etc. * Proofs content, ensuring alignment with AP, brand, target audience, and medium styles as applicable * Participates in internal planning meetings and brainstorm sessions * Conducts background research as applicable to inform the generation of content and ideas * Supports senior creative staff in strategic and creative concepting efforts
-
-
-
Dormify
-
United States
-
Retail Furniture and Home Furnishings
-
1 - 100 Employee
-
Copywriter & Content Creation Intern
-
Jun 2021 - Nov 2021
* Maintained brand voice across multiple channels, ensured consistency in messaging * Assisted with content planning and creation, collaborated with channel owners to support goals and KPIs of all marketing channels (social, email, SMS, paid, direct mail, retail, and site) * Collaborated with retention manager and graphic designer to create compelling marketing emails, helped to maximize open rates, click-through rates and conversion * Wrote and edited copy for new products and imports sitewide Show less
-
-
-
Monumental Magazine
-
United States
-
Writing and Editing
-
1 - 100 Employee
-
Writer and Copyeditor
-
Jul 2020 - May 2021
Collaborated with fellow writers and copyeditors to produce exciting digital content weekly, amplifying readership of digital issue and social platform engagement for student-led fashion lifestyle and culture magazine Collaborated with fellow writers and copyeditors to produce exciting digital content weekly, amplifying readership of digital issue and social platform engagement for student-led fashion lifestyle and culture magazine
-
-
-
Habits 365
-
United States
-
Design
-
1 - 100 Employee
-
Digital Marketing Assistant
-
May 2020 - Jan 2021
* Drafted and edited digital campaign and video script copy
-
-
New Ambassador Coordinator
-
May 2020 - Jul 2020
* Engaged with 50-100 prospective ambassador candidates daily, guided each through the brand ambassador registration process
-
-
-
MoCo360 | Publishers of Bethesda Magazine
-
United States
-
Internet News
-
1 - 100 Employee
-
Editorial Intern
-
Sep 2019 - Dec 2019
* Reported, wrote, and copyedited eight long- and short-form stories for the magazine and Bethesda Beat, the magazine’s daily new source * Pitched story ideas, conducted background research, fact-checked stories, and transcribed audio for editors and fellow writers * Worked closely with the editorial and art departments to incorporate photo and copy in a cohesive manner * Reported, wrote, and copyedited eight long- and short-form stories for the magazine and Bethesda Beat, the magazine’s daily new source * Pitched story ideas, conducted background research, fact-checked stories, and transcribed audio for editors and fellow writers * Worked closely with the editorial and art departments to incorporate photo and copy in a cohesive manner
-
-
-
Alpha Epsilon Phi
-
United States
-
Executive Offices
-
200 - 300 Employee
-
New Member Educator
-
Dec 2018 - Dec 2019
-
-
Assistant Recruitment Chair
-
Aug 2018 - Jan 2019
-
-
-
the dose co.
-
United States
-
Food and Beverage Services
-
Content Creator
-
Apr 2019 - Sep 2019
Managed and created Instagram content, improved user engagement and audience growth via Instagram business tools, web metrics & analytics. Wrote & edited original blog content for Squarespace website. Managed and created Instagram content, improved user engagement and audience growth via Instagram business tools, web metrics & analytics. Wrote & edited original blog content for Squarespace website.
-
-
-
Newseum
-
United States
-
Non-profit Organizations
-
1 - 100 Employee
-
Outreach & Digital Communications Intern
-
Jun 2019 - Aug 2019
* Collaborated with marketing and outreach departments in ideation of solution-oriented public relations strategies * Conducted a comprehensive competitor analysis of all national media literacy competitors * Identified opportunities for new programs and growth, as well as outreach and brand activation efforts * Collaborated with marketing and outreach departments in ideation of solution-oriented public relations strategies * Conducted a comprehensive competitor analysis of all national media literacy competitors * Identified opportunities for new programs and growth, as well as outreach and brand activation efforts
-
-
-
-
Features Staff Writer
-
Oct 2018 - Jun 2019
- Attended weekly pitch and story meetings- Pitched stories for digital publication - Interviewed subjects, did original reporting and helped to copyedit stories
-
-
News Reporter
-
Sep 2018 - Jun 2019
- Attended weekly pitch and story meetings- Pitched stories for digital publication - Interviewed subjects, did original reporting and helped to copyedit stories for The Mitzpeh news section
-
-
-
Camp Mataponi
-
United States
-
Design Services
-
1 - 100 Employee
-
Camp Counselor
-
Jun 2016 - Aug 2018
-
-
-
CAVA
-
United States
-
Restaurants
-
700 & Above Employee
-
Hostess
-
Jun 2017 - Jun 2018
-
-
Education
-
University of Maryland College Park
Bachelor of Arts - BA, Journalism -
University of Maryland
Minor, Art History, Criticism and Conservation -
Saint Louis University - Madrid Campus
Art History, Criticism and Conservation