Experience

Embark Veterinary

• United States
• Biotechnology Research
• 100 - 200 Employee

• Senior Director, Marketing (Content, Community, Loyalty, Advocacy)

  • Sep 2023 - Present

• Senior Director (Content + Community)

  • Mar 2021 - Sep 2023

  Greater Boston



Jerry

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Head of Content and Strategy

  • Jul 2020 - Mar 2021

  • Led a team of product managers, editors, and producers • Controlled SEO across technical, content, and strategy dimensions • Worked with Design, Product, and Engineering teams to launch site overhaul • Managed 75+ articles/week content calendar to meet goals for social media, SEO, engagement, and backlinks • Launched comprehensive re-engagement strategy for members, using SMS messaging, push notifications, and email marketing • Led branding work for all aspects of the… Show more • Led a team of product managers, editors, and producers • Controlled SEO across technical, content, and strategy dimensions • Worked with Design, Product, and Engineering teams to launch site overhaul • Managed 75+ articles/week content calendar to meet goals for social media, SEO, engagement, and backlinks • Launched comprehensive re-engagement strategy for members, using SMS messaging, push notifications, and email marketing • Led branding work for all aspects of the user experience, including extensive user interviews • Winner of Jerry's 2020 Mentor of the Year award for coaching new managers across the company Show less



BookBub

• United States
• Consumer Services
• 1 - 100 Employee

• Head of Content and Ecommerce

  • Mar 2018 - Jul 2020

  Cambridge, Massachusetts, United States • Leads a team of nearly 20 people, made up of editors, marketers, writers, and videographers, as well as over a large network of freelancers • Meets aggressive member acquisition and ecommerce goals through the creation and distribution of creative and strategic content • Meets aggressive revenue goals • Direct to consumer background with email, social media, and on-site experience

• Director of Editorial Operations

  • Jun 2013 - Mar 2018

  Cambridge, MA · Lead the team that curates an e-commerce product with millions of active and engaged consumers · Strategize and optimize for company’s content marketing ventures, analyzing engagement data and performing content testing · Manage and edit freelancers to produce hundreds of ad copy items per week · Develop and grow the core product to maximize user satisfaction and e-commerce performance · Assist in launching and manage new editorial products



Adams Media

• Editor

  • Apr 2012 - Jun 2013

  Avon, MA * Acquire 28 titles a year for Adams Media. * Form in-house book ideas and hire qualified authors to write them * Liaison with authors and agents for book submissions * Develop new book ideas from Adams-owned content * Work with authors on building awareness for the book through their online platform.



Zachary Shuster Harmsworth

• Book and Periodical Publishing
• 1 - 100 Employee

• Junior Agent

  • Feb 2011 - Apr 2012

  • Liason with clients • Edit manuscripts and proposals • Seek out and develop projects • Develop ePub files and launch details for indie projects



Penguin Publishing Group

• Book and Periodical Publishing
• 500 - 600 Employee

• Assistant Editor

  • 2009 - 2011

  •Assess manuscripts and proposals submitted by literary agents •Edit manuscripts slated for publication •Draft catalog, flap and backed copy and prepare tip sheets for titles •Prepare contracts, payments, and schedules •Liaise with Publicity, Marketing, Production, and Copyediting departments



Time Inc.

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Corporate Communications Intern

  • 2008 - 2009

  •Wrote the Daily News Roundup, a newsletter highlighting news stories relevant to Time Inc. and its parent company. Used Insight clipping service and content management service. •Wrote the Video Roundup, a weekly newsletter containing media clips promoting or pertaining to Time Inc.’s titles.



Levine Greenberg Literary Agency

• Editorial Reviewer Intern

  • 2008 - 2009

  •Read and reviewed manuscripts being considered for representation •Updated and maintained website (levinegreenberg.com) using html and Photoshop. •Researched potential authors and book concepts



Channel One News

• United States
• Education Administration Programs
• 1 - 100 Employee

• Marketing Intern

  • 2006 - 2006

  •Conducted research on the teen market •Researched and reported on the marketing strategies of similar companies •Distributed prizes to contest winners, and brainstormed future promotions, contests, and prizes