Experience

carwow

• United Kingdom
• Software Development
• 200 - 300 Employee

• Senior Product Manager

  • Oct 2023 - Present

  Remote



WhereIsMyTransport

• United Kingdom
• Information Technology & Services
• 1 - 100 Employee

• Head of Consumer Product

  • Sep 2022 - Jul 2023

  Remote WhereIsMyTransport was the world's leading provider of public transport data for emerging markets. In 2021, we launched Rumbo - a mobile app that gave commuters, relying on public transport, a real-time view of how to move around their cities and, ultimately, to arrive at their destination. In 2022, we wanted to revise our structures and practices to better support a successful B2C product. Working closely with the C-suite, we introduced a radically new structure at WhereIsMyTransport -… Show more WhereIsMyTransport was the world's leading provider of public transport data for emerging markets. In 2021, we launched Rumbo - a mobile app that gave commuters, relying on public transport, a real-time view of how to move around their cities and, ultimately, to arrive at their destination. In 2022, we wanted to revise our structures and practices to better support a successful B2C product. Working closely with the C-suite, we introduced a radically new structure at WhereIsMyTransport - moving to fully-integrated, cross-functional squads & dividing the company into two distinct B2C & B2B divisions. I joined the Senior Leadership Team as the leader of the B2C division. - Held full ownership & accountability of the Rumbo mobile app, overseeing a fully-remote team of 30 teammates in Product Management, Product Design, Delivery, UX/Research, Data & Analytics, Product Marketing, Brand & Acquisition, & Customer Advocacy. - Designed and implemented the first cross-functional squad structure, working directly with the CPO & CTO, plus introduced the NCT framework so we could better measure success within multi-function teams and divisions. - Set product vision, strategy & goals in alignment with overall business objectives, responsible for setting a clear direction at every level of the organization - from the board of directors to individual squads. - Led work to refresh the long-term product vision and strategy, focused on increase early retention to set up a natural pattern of daily usage, followed by the implementation of growth loops to drive more sustainable acquisition and the creation of monetizable data assets. - Increased early retention in target user cohorts by +40% and dropped cost to acquire a new user by half, while steadily keeping our Play Store rating above 4.5 stars. - Selected to lead an internal course for new managers on using storytelling techniques for more effective communication, considered an especially pivotal skill in a remote organization.

• Head Of Product Marketing

  • Oct 2021 - Sep 2022

  Remote After successfully launching an MVP of a new B2C mobile app, WhereIsMyTransport brought me on to lead their Product Marketing function as they expanded into 3 distinct global markets. - Directly managed a team of 6 marketers on 4 continents - I found early on that the product marketers were mostly bogged down by managing paid media so we quickly expanded the team and brought on 4 contractors. - Introduced a new metrics framework to support an increased focus on activating and retaining… Show more After successfully launching an MVP of a new B2C mobile app, WhereIsMyTransport brought me on to lead their Product Marketing function as they expanded into 3 distinct global markets. - Directly managed a team of 6 marketers on 4 continents - I found early on that the product marketers were mostly bogged down by managing paid media so we quickly expanded the team and brought on 4 contractors. - Introduced a new metrics framework to support an increased focus on activating and retaining users, include a full-scale internal "campaign" to drive adoption and support cross-functionally and from executive leadership. - Led localized "re-launch" campaign to improve quality of new users for the Rumbo mobile app in Bangkok, in one quarter we doubled the number of daily new users and cut the CPI by 50%! - Worked closely with Product, Research & Tech to deliver GTM for the fully-revamped 2.0 of the mobile app in Mexico City, Lima, and Bangkok. - Selected to lead a "task force" dedicated to studying, designing & impacting the end-to-end product experience, comprised of 6 teammates from Product, Design, Research, and Tech.



Lano

• Germany
• Software Development
• 1 - 100 Employee

• Head Of Marketing

  • Mar 2021 - Oct 2021

  Remote I joined a fully-remote early stage B2B company to help fuel the "remote revolution". Lano is dedicated to helping remote teams hire & pay their employees anywhere in the world. - Built Lano's first full-scale B2B marketing team, hired and directly managing a team of 3 full-time employees plus 11 contractors distributed across 4 countries. - Crafted renewed positioning & messaging for Lano's HR tech solutions, building a full-suite of internal-use materials including user personas… Show more I joined a fully-remote early stage B2B company to help fuel the "remote revolution". Lano is dedicated to helping remote teams hire & pay their employees anywhere in the world. - Built Lano's first full-scale B2B marketing team, hired and directly managing a team of 3 full-time employees plus 11 contractors distributed across 4 countries. - Crafted renewed positioning & messaging for Lano's HR tech solutions, building a full-suite of internal-use materials including user personas, competitor scorecards, and sales and support training guides. - Worked with Sales, Product & Customer Success to deliver large-scale GTMs for: Lano's first payments partnership with Rapyd & global launch of their remote payroll solution. - Sourced and implemented full marketing tech stack, including email marketing platform, marketing analytics, and social media management system. - Reported to the CEO and served as part of the senior leadership team, working closely with Sales, Legal, Product & Customer Success functions to turn marketing into an integral part of the business strategy. - Helped introduce an OKR framework across the company to set and track performance in each function. Show less



Prodigy Finance

• United Kingdom
• Financial Services
• 100 - 200 Employee

• Head of UX & Product Marketing

  • Apr 2020 - Mar 2021

  London / Cape Town / Remote Prodigy Finance is a leading provider of international student loans. Taking an innovative approach to fund top talent from around the globe in their pursuit of world-class credentials from 100+ leading academic institutions. In 2020, as part of an exciting organizational design experiment, we merged the Product Marketing & Product Design functions to better align the strongest customer advocates and rapidly deliver value to prospective and existing users. - Directly managed a… Show more Prodigy Finance is a leading provider of international student loans. Taking an innovative approach to fund top talent from around the globe in their pursuit of world-class credentials from 100+ leading academic institutions. In 2020, as part of an exciting organizational design experiment, we merged the Product Marketing & Product Design functions to better align the strongest customer advocates and rapidly deliver value to prospective and existing users. - Directly managed a team of 4 UX/UI designers with dotted line oversight of a team of 3 Lifecycle Comms Specialists. - Worked cross-functionally to implement a product-led acquisition tool and lead the global GTM, a web-based "school search function". - Aligned and refreshed customer marketing & referral programs, resulting in 60% of new customers acquired through word-of-mouth and paid referral.

• Product Marketing Manager

  • Nov 2018 - Apr 2020

  London / Cape Town / Remote After launching Prodigy Finance's first ever mobile app, I worked with the CMO & CPO to act as the "founder of" the first ever Product Marketing function at the company. - Worked cross-functionally with Marketing, Sales, Pricing & Investments, Product & Tech, Legal, and Customer Support, reported to the CMO. - Led a complete overhaul of core product messaging and multi-channel GTM for updated brand identity, resulting in improved top-of-funnel conversion for new product supporting… Show more After launching Prodigy Finance's first ever mobile app, I worked with the CMO & CPO to act as the "founder of" the first ever Product Marketing function at the company. - Worked cross-functionally with Marketing, Sales, Pricing & Investments, Product & Tech, Legal, and Customer Support, reported to the CMO. - Led a complete overhaul of core product messaging and multi-channel GTM for updated brand identity, resulting in improved top-of-funnel conversion for new product supporting engineering students. - Implemented brand new in-app & push channels. - Co-led a task-force to introduce a price increase with no change to demand, contributed to user research, led GTM, and hit our goal - increasing revenue per customer by 50%. - Won Prodigy's 2019 Customer Champion Award!

• Product Manager - Payments

  • Jun 2018 - Nov 2018

  Cape Town, Western Cape, South Africa As part of a temporary secondment, I relocated to Cape Town to act as an interim Product Manager. My goal was to radically improve the experience for late stage customers using cross-border payments to repay their student loans, while reducing losses in revenue stemming from angry customers unable or unwilling to make payments. - Led a cross-functional team of 12 teammates including mobile developers, UX/UI designers, data science, product operations, servicing & collections operations… Show more As part of a temporary secondment, I relocated to Cape Town to act as an interim Product Manager. My goal was to radically improve the experience for late stage customers using cross-border payments to repay their student loans, while reducing losses in revenue stemming from angry customers unable or unwilling to make payments. - Led a cross-functional team of 12 teammates including mobile developers, UX/UI designers, data science, product operations, servicing & collections operations, customer support & marketing. - Championed customer needs to help alleviate our "angriest" customer segment. - Built and launched the first Prodigy Finance mobile app. - Led the global GTM for the Prodigy Payments App. - Introduced a lifecycle comms program for late-stage customers.

• Business Development Manager

  • Oct 2016 - Jun 2018

  Greater New York City Area



Yale School of Management

• United States
• Higher Education
• 400 - 500 Employee

• Employer Relations & New Business Development : Finance, Energy & EMEA

  • Aug 2015 - Sep 2016

  Connecticut



IE Business School

• Spain
• Higher Education
• 700 & Above Employee

• Product Manager & Head of Admissions: Global & Partnership Executive MBAs

  • Aug 2013 - Mar 2015

  Madrid Area, Spain

• IE Brown Executive MBA Program Coordinator

  • Jun 2011 - Aug 2013

  Madrid, Spain



ACT

• Israel
• Business Consulting and Services

• Educational Products Coordinator - ACT Business Solutions

  • Sep 2009 - Jun 2011

  Madrid Area, Spain



Canterbury English

• Spain
• Higher Education
• 1 - 100 Employee

• EFL Teacher & Consultant

  • Sep 2008 - Aug 2009

  Madrid Area, Spain



PODS - Proyecto Orientado al Desarrollo Sostenible

• Ecological Education Project Volunteer

  • Mar 2007 - Dec 2007

  Costa Rica http://podsnewsletter3.blogspot.com/2007/12/pods-conservation-club-pen-pal-project.html