Campaign Performance Specialist

• Jan 2023 - Present

Campaign Performance Coordinator

• Mar 2021 - Jan 2023

Senior campaign performance coordinator for email marketing ad-tech company LiveIntent. Expert in campaign management, and customer success. Specal skills in: developing informative company-wide decks and resources while also excelling in cross-team communication. Facilitates the successful launch of campaigns by confirming strategy details with the client and internal teams (Sales, Operations.) Implements campaign changes throughout the campaign lifecycle, including but not limited to: audience targeting/suppression, creative ad testing, altering budgets, generating reports, and modifying performance goals. Developed leaderships skills by frequently delivering presentations to clients across the exchange on how to navigate Liveintent's self service platform. Continues to act as the main point of contact in executing campaign changes, and troubleshooting any technical issues with URL/creative trafficking, and monitoring pixel activity.

Video Investment Associate

• May 2019 - Jun 2020

Media buying associate for GroupM’s Channels and Focus Features Video Investment Team with a talent in executing digital and linear advertising techniques. Masterful level of collaboration with both media planning and sales teams’ to orchestrate entertainment advertising campaigns. Successfully negotiated with top cable networks to ensure prime-time commercial placements - boosting the overall performance of promotional films/shows from project to project. Developed a masterful skill in navigating internal software systems, and building Excel spreads to maintain business contracts, and process commercial inventory. Demonstrated professional writing and data mining skills in building post-campaign summaries and cohesively illustrating the performance of audience viewership.

Part Time Sales Associate

• Dec 2018 - Mar 2019

Part-time sales associate based in the state of New Jersey at the Short Hills Mall. Organized store layout, marketing presentation, and product stock on the floor. Assisted customers with product-specific purchases and information regarding store-wide discounts, promotions, and special deals. Directly addressed customer relations issues on a daily basis. Part-time sales associate based in the state of New Jersey at the Short Hills Mall. Organized store layout, marketing presentation, and product stock on the floor. Assisted customers with product-specific purchases and information regarding store-wide discounts, promotions, and special deals. Directly addressed customer relations issues on a daily basis.

New Jersey Sharing Network Volunteer

• May 2018 - 2018

Facilitated structural and logistical set-up of community-related events across multiple cities in the local New Jersey area. Managed event-related stations and directly implemented customer-relation strategies in order to educate the public about the process of organ donation in the state of New Jersey. Facilitated structural and logistical set-up of community-related events across multiple cities in the local New Jersey area. Managed event-related stations and directly implemented customer-relation strategies in order to educate the public about the process of organ donation in the state of New Jersey.

Social Media Coordinator

• Mar 2017 - Aug 2017

Social Media coordinator for the startup music-festival branded iPhone app “SocialLadder.” Contributed the writing and content of quality blog posts for the company-affiliated blogging platform. Launched levels of innovative marketing efforts targeted to festival communities and industry vendors to increase brand awareness. Published in-app content to improve user-experience. Flawlessly managed customer service questions and issues across the Zendesk help queue. Social Media coordinator for the startup music-festival branded iPhone app “SocialLadder.” Contributed the writing and content of quality blog posts for the company-affiliated blogging platform. Launched levels of innovative marketing efforts targeted to festival communities and industry vendors to increase brand awareness. Published in-app content to improve user-experience. Flawlessly managed customer service questions and issues across the Zendesk help queue.

Retail Sales Representative

• May 2017 - Jun 2017

Retail business representative for the teashop "Capital Teas." Experienced in face-to-face customer sales with company-related products including: loose-leaf tea, mugs, design-specific teapots, and strainers. Trained in measuring out loose-leaf tea, packaging customer purchases, managing the register, sampling tea products, and making cups of tea for customers. Retail business representative for the teashop "Capital Teas." Experienced in face-to-face customer sales with company-related products including: loose-leaf tea, mugs, design-specific teapots, and strainers. Trained in measuring out loose-leaf tea, packaging customer purchases, managing the register, sampling tea products, and making cups of tea for customers.

Production Intern

• Jun 2013 - Aug 2014

Dedicated to working under a startup company launching a new iPhone app and social media platform known as "Scatter Radio." Managed and analyzed user-based media content on the company’s website and application, in a group of 9 interns, to optimize its efficiency and diversity. Gained valuable experience in the grassroots promotion and marketing of the company application. Dedicated to working under a startup company launching a new iPhone app and social media platform known as "Scatter Radio." Managed and analyzed user-based media content on the company’s website and application, in a group of 9 interns, to optimize its efficiency and diversity. Gained valuable experience in the grassroots promotion and marketing of the company application.