Haley Allie
Marketing Manager at RxVantage- Claim this Profile
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Bio
Credentials
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Pragmatic Certified: Foundations
Pragmatic Institute (Pragmatic Marketing + TDI)Jul, 2019- Nov, 2024 -
Pragmatic Certified: Launch
Pragmatic Institute (Pragmatic Marketing + TDI)Jul, 2019- Nov, 2024 -
Pragmatic Certified: Market
Pragmatic Institute (Pragmatic Marketing + TDI)Jul, 2019- Nov, 2024
Experience
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RxVantage
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Manager
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Mar 2023 - Present
Design and execute integrated marketing campaigns using a variety of channels (web, email, social media, events, etc.) to delight, engage, and nurture prospective and/or existing clients Assist in creation and editing of product and campaign content (e.g. website copy, sales presentations, customer case studies, blog posts, collateral, emails, etc.) to drive demand and support sales growth Measure and analyze the effectiveness of marketing campaigns on an ongoing basis, and report back to the business on required changes Plan and/or execute against key milestones on the marketing calendar Assist in executing logistics for in-person events, conferences, and tradeshows Collaborate with various internal teams (product, sales) and external vendors to develop and implement marketing strategies related to product marketing and demand generation Show less
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RxBenefits, Inc.
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United States
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Pharmaceutical Manufacturing
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500 - 600 Employee
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Customer Marketing Manager
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Jan 2023 - Mar 2023
Build winning programs to drive customer retention and upsell programs through programs that engage, inform, and reinforce the value of the relationship with RxBenefits Closely align with the leadership of the Account Management organization to identify, prioritize, and execute high-value marketing programs and activities that will improve client loyalty and client-level profitabilityOwn the strategy, execution, measurement, and evaluation of marketing tactics aimed at driving retention and upsell opportunities, including marketing campaigns and programs such as email campaigns, webinars/lunch and learns, welcome & nurture programs, and client newslettersDevelop a deep understanding of the needs and goals of clients by working across all levels of the Account Management organization. Ensure that our Account Teams can crisply and effectively articulate the value of RxBenefits’ solutions and maintain a library of Account Management enablement tools and materials with clear communications plans and instructions for use to ensure successful internal adoptionDevelop a deep audience, client journey, and industry knowledge to drive the right messaging, at the right time, and in the right channels for this audienceCommunicate marketing plans with key internal partners across key functional partners including Marketing, Account Management, Operations, and Learning and Development Support retention efforts for at-risk clients, including customized presentation and communications supportTrack, report, and analyze program performance to understand effectiveness and identify lessons learned and opportunities to improve results Show less
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Customer Marketing Specialist
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Jan 2022 - Jan 2023
Focuses on the customer journey that ensues after the buyer journey concludes. Builds ongoing relationships with customers by designing programs, content, and activities that improve the customer experience and create raving fans, drive retention, promote loyalty, and contribute to revenue growth. Leverage marketing tactics and channels to successfully engage brokers and employers with value-based messages at the right time throughout the customer lifecycleLead customer advocacy initiatives and brand ambassador programs; continually recruit customers that can act as a marketing channel through case studies, speaking opportunities, etc.Manage a library of up-to-date customer success storiesDevelop & implement a customer lifecycle campaign program using drip and nurturing capabilitiesCreate unique marketing content to retain at-risk customers Produce customer-centric webinars, workshops, annual conferences, and awards programsCompose and coordinate customer emails regarding new or changing products and servicesDevelop value-add content to ensure continued education and success throughout the relationship lifecycle, from onboarding email drip programs and customer newsletters to how-to resources such as video tutorials, checklists, and step-by-step guides Show less
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Client Marketing Specialist
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Jan 2021 - Jan 2022
Support the development and management of all aspects of our client marketing strategies. Driving operational and strategic client communications including creation, coordination, and execution of emails, letters, and newsletters to Consultants, Clients, and/or Members, often with a rapid turnaround time.Managing Consultant, Client, and Member marketing resources (such as brochures, sell sheets, presentations, etc.) in our knowledge management system (Confluence) to ensure posted versions are correct, links are working properly, and adjusting categorization and organization of materials as needed.Triaging incoming project requests from internal customers and stakeholders to set the right priority and communicate the appropriate turnaround time, in cooperation with Marketing Operations.Providing timely updates to Marketing Operations and key internal stakeholders about the status of projects and any issues that arise.Monitoring and engaging in the Account Management internal online channel to ensure our Account Management professionals are well equipped to service our consultants and clients.Working with Creative Services to create marketing materials targeted to our key audience(s).Assisting with the analyses of marketing data in order to improve future marketing strategies and campaigns.Assisting Customer Marketing Manager with Account-Based Marketing and other projects as needed. Show less
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Product Marketing Specialist
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May 2019 - Jan 2021
Responsible for driving the success of RxBenefits products and solutions. Includes developing a deep understanding of our PBM partners, customers and prospects, products and technology, the overall market, key vertical markets and segments, and the competition. Has a special emphasis on RxBenefits proprietary clinical products.Create new product introduction strategies and go-to-market plansDefine clear & compelling customer pain points, value propositions, competitive differentiation & customer success storiesCreate compelling messaging that differentiates RxBenefits in the marketplace, inspires your peers & excites our customers across segments and target marketsDevelop product collateral, web content, data sheets & sales presentationsPartner with creative team to develop customer facing materials including client & member flyers and customer presentationsDevelop product information for internal audiencesPartner with the Content Team to support webinars, definitive guides, product videos, customer success stories, blog posts, e-books, infographics, and moreMonitor competitive activities, identifying gaps and opportunities Show less
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Marketing Associate
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Apr 2018 - May 2019
Conceptualizes, creates and edits client and member facing collateral.Oversee social media strategy and content. Designs and compiles compelling reports based from complex financial data. Responsible for marketing materials related to client retention.Leads multiple projects, including managing and delegating tasks to a team.Synthesizes complex pharmaceutical materials into compelling, understandable content to increase understanding and adoption.
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Swaddle
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Homewood, AL
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Sales Associate
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Jul 2014 - May 2019
Swaddle is an award-winning up-scale infant and toddler boutique consistently voted “Best in Birmingham-Metro Area”. Responsible for customer service and advising clients on high-end products, assist and advise clients in establishing gift registries, and assisting new sales associates in learning product details. Recognized as “Salesperson of the Month.” Open and close store, balance cash register and prepare deposits, and manage POS system. Swaddle is an award-winning up-scale infant and toddler boutique consistently voted “Best in Birmingham-Metro Area”. Responsible for customer service and advising clients on high-end products, assist and advise clients in establishing gift registries, and assisting new sales associates in learning product details. Recognized as “Salesperson of the Month.” Open and close store, balance cash register and prepare deposits, and manage POS system.
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Brookwood Baptist Health
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United States
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Hospitals and Health Care
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700 & Above Employee
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Digital Content Coordinator
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Sep 2015 - Feb 2018
Conceives, writes, and delivers compelling, keyword-rich, actionable content for a range of mediums - online, digital, social, mobile, and print - targeted at consumer and business audiences.Writes engaging content that speaks to various market segments; creating a user-friendly experience for the reader.Synthesizes complex medical content into compelling, actionable content that produces high response and optimal search rates.Owns the content creation and optimization process end-to-end from the initial concept to strategy to research, approvals, fact-checking, key wording, editing and final proofing.Collaborates with marketing and agencies to increase search relevancy; including optimizing content, preforming strategic link building and measuring/reporting overall content effectiveness.Tracks success of marketing campaigns and develops reports to communicate findings.Works closely with the Marketing Team to post engaging content, upload videos, images and audio files to digital channels placed through an editorial calendar.Proactively manages and implements special marketing projects/initiatives and resources.Other duties as assigned. Show less
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Marketing Intern
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Feb 2015 - Sep 2015
Responsible for BHS social media channels. Enhance marketing effectiveness by creating and managing content and coordinating social media strategy and tactics to support initiatives at both the enterprise and individual business unit levels.Responsible for developing the Baptist Health System blog, including layout design, wireframe development, and content creation. Identified and interviewed experts, including physicians and health professionals, and edited content. Led multi-disciplinary web team meetings to ensure clarity and establish priorities and timelines.Created new web pages and content for multiple service lines. Edited and updated content for existing webpages. Mined web data and formatted results to assist other team members in creating web pages and content.Helped plan and organize overall marketing strategies for each of BHS’ four hospitals.Created content and copy for multiple print ads and brochures for various service lines.Helped plan and organize overall marketing strategies for each of BHS’ four hospitals.Created content and copy for multiple print ads and brochures for various service lines. Show less
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RealtySouth
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Birmingham, Alabama Area
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Marketing Intern
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May 2013 - Aug 2013
Worked with a Top 5 Realtor in Alabama Focus: marketing, increasing web and social media presence, and client interaction and management. Created custom content for multiple realtors’ traditional and electronic marketing channels. Expanded CRM system (Salesforce) utilization and effectiveness. Worked with a Top 5 Realtor in Alabama Focus: marketing, increasing web and social media presence, and client interaction and management. Created custom content for multiple realtors’ traditional and electronic marketing channels. Expanded CRM system (Salesforce) utilization and effectiveness.
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Education
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2011 - 2015
Samford University
Marketing / History
Community
