Experience

IAM RoadSmart
• United Kingdom
• Motor Vehicle Manufacturing
• 1 - 100 Employee
• Digital Manager at IAM RoadSmart

  • Jun 2023 - Present

MAN v FAT
• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee
• Digital Marketing

  • Aug 2021 - Jul 2023


navabi GmbH

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• ecommerce and Digital Marketing Specialist

  • Sep 2018 - Aug 2021

  London/Germany



cranberry panda

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Ecommerce Consultant specialising in Digital Marketing and eCRM

  • Mar 2014 - Aug 2018

  London, United Kingdom



The Dune Group

• United Kingdom
• Retail
• 300 - 400 Employee

• Online Campaign & Content Executive

  • Jun 2013 - Feb 2014

  • Affiliate Campaigns o Worked with the Digital Marketing Manager on the running of the Dune affiliate program for the UK website and the European launch. o Day to day management of on-going paid partnerships with key publisher affiliates. o Compiled briefs for creative and content requirements. o Management of the affiliate portal, newsletter to publishers, update of messages and banners. o Liaised with the Dune affiliate account manager in the recruitment of new… Show more • Affiliate Campaigns o Worked with the Digital Marketing Manager on the running of the Dune affiliate program for the UK website and the European launch. o Day to day management of on-going paid partnerships with key publisher affiliates. o Compiled briefs for creative and content requirements. o Management of the affiliate portal, newsletter to publishers, update of messages and banners. o Liaised with the Dune affiliate account manager in the recruitment of new publishers. o Managed of one off campaigns and promotions. • Social media o Supported the Digital Marketing Manager to formulate and implement both bought and earned social media campaigns. o Strategy, maintenance and management of Twitter & Facebook & Google + for all campaign activity. • Editor for SEO / Content Campaigns / Blog o Worked with the Digital Marketing Manager to help ensure the natural search content strategy is implemented. o Production of SEO friendly content for use in campaigns, social media and on the websites. o Production of campaign specific blog posts for use on and off the websites. • Marketing campaigns o Liaised with the Dune marketing and PR department. o Production of content focused customer acquisition campaign calendar. o Country specific acquisition campaigns. o Provided digital input into offline marketing activities. Show less



Baker Ross & Yellow Moon Ltd

• Online Marketing & Communications Executive

  • Aug 2009 - Jun 2013

  • Managed Content Website maintenance, usability and functionality of both the Yellow Moon & Baker Ross website • Running & presentation of weekly website performance statistics using Google Analytics (especially for merchandising decisions for the website) • Blogging and social marketing experience • Writing of strategic marketing campaigns for launched blogging site (Patticrafts.co.uk) concentrating on improving unique visitors to site and spreading brand awareness through the use of… Show more • Managed Content Website maintenance, usability and functionality of both the Yellow Moon & Baker Ross website • Running & presentation of weekly website performance statistics using Google Analytics (especially for merchandising decisions for the website) • Blogging and social marketing experience • Writing of strategic marketing campaigns for launched blogging site (Patticrafts.co.uk) concentrating on improving unique visitors to site and spreading brand awareness through the use of social media • Photoshop to update and edit website images/banners for products & website pages (Level: intermediate) • Used Dreamweaver to build emails for Yellow Moon customer database (2-3 per week) and have experience using ecircle as our EPS. Trained to use Bronto. • Checked and proof read all emails that are sent to our customer database • Worked with Netcallidus on SEO & link building strategies using SEO mediums such as Google ad words external tool & open site explorer for popular and relevant keyword search and open site explorer. Also worked with No Porkpies on articles for SEO purposes. • Intermediate/Advanced HTML skills • Experienced using analytical tools such as Google Analytics and Coremetrics • Experienced using Magento ecommerce software and platform Show less



BBC Worldwide

• Entertainment Providers
• 1 - 100 Employee

• Online Marketing Executive

  • Jun 2007 - Jun 2009

  • Increase both revenue and profit derived from BBC Shop website by creating a compelling shopping environment and driving sales from new and existing customers. • Contributed to strategic campaign planning • Responsible for campaign creative briefing, copy writing and proofing. • Built, tested and delivered emails using our email service provider's online interface. • Devised new initiatives to increase the number of email addresses on BBC Shop database (Social Networking… Show more • Increase both revenue and profit derived from BBC Shop website by creating a compelling shopping environment and driving sales from new and existing customers. • Contributed to strategic campaign planning • Responsible for campaign creative briefing, copy writing and proofing. • Built, tested and delivered emails using our email service provider's online interface. • Devised new initiatives to increase the number of email addresses on BBC Shop database (Social Networking marketing) • Increased the number of website competitions • Worked with marketing manager and BBC Shop suppliers to develop BBC Shop promotional plan in tune with retail calendar. • Used web analytics tools to evaluate site promotions. • Worked with reader offer teams to include BBC Shop offers in house magazines.

• Ad sales co-ordinator

  • 2007 - 2008

  • Monitor competitor sets for Inserts and Brand Solutions onto established Excel system, to file and catalogue all competitor titles. To also monitor market share data. • Co ordinate mailing lists for Clients and agencies for advertising department. • Provide administrative and secretarial support to the DM sales Director and advertising team. • To produce a variety of documents and reports, ensuring that they are proofread and checked to a high standard of… Show more • Monitor competitor sets for Inserts and Brand Solutions onto established Excel system, to file and catalogue all competitor titles. To also monitor market share data. • Co ordinate mailing lists for Clients and agencies for advertising department. • Provide administrative and secretarial support to the DM sales Director and advertising team. • To produce a variety of documents and reports, ensuring that they are proofread and checked to a high standard of presentation. • Monitoring of all expenses and budgeting systems • Continuous updating and monitoring of all inserts bookings and options on ATEX booking system. • Built an understanding of the advertising teams and developed systems which assisted the smooth running of the department. • Assisted in the preparation of financial and statistical information as required by the Direct Marketing and Brand Solutions Team.