Haley Railton

Sr. Brand Marketing Manager at Wisdom Panel
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Contact Information
us****@****om
(386) 825-5501
Location
Portland, Oregon, United States, US
Skills

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Sara M.

I have really enjoyed collaborating with Haley on integrated marketing campaigns over the past few years! I am always impressed by her attention to detail, creative ideas, and strategic guidance—which have been imperative to the success of the projects we’ve collaborated on. In addition, I appreciate the humor and friendliness that she brings to the team. Couldn’t imagine the marketing department without her!

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Credentials

  • Product Marketing Foundations
    LinkedIn
    Jun, 2022
    - Nov, 2024

Experience

  • Wisdom Panel
    • United States
    • Consumer Services
    • 1 - 100 Employee
    • Sr. Brand Marketing Manager
      • Jul 2021 - Present

      • Develop and drive go-to-market strategy, product launches, and campaigns• Develop brand and content strategies to support key brand priorities, drive category demand, and build brand awareness• Leverage market and consumer insights to develop strong value proposition, establish compelling messaging, build out consumer personas, and define key audiences• Manage brand strategy across channels including PR, organic social, influencer, paid media, and CRM programs• Manage influencer strategy and program execution• Drive earned media strategy• Build and evolve brand identity, voice, and tone across all channels and customer touchpoints• Define KPIs to track the health of the brand• Author detailed, actionable and insight-driven creative briefs that guide internal and external partners to develop winning creative executions

    • Sr. Product Marketing Manager & CRM Manager
      • Jan 2021 - Jul 2021

      • Defined and created product value propositions, consumer segments, and personas for implementation across the consumer journey • Built out a brand strategy and developed key product campaigns• Established a CRM strategy that drove ongoing consumer value and retention• Developed an email marketing plan that increased revenue 158% YOY • Managed website optimization and experience• Gathered, aggregated, and analyzed data to inform development of marketing strategies• Managed commerce and direct to consumer site strategy, execution, and evolution• Forecasted revenue and traffic projections based on planned marketing activities

    • Product Marketing Lead & CRM Manager
      • Jun 2019 - Jan 2021

      • Defined and created product value propositions, consumer segments, and personas for implementation across the consumer journey • Built out a brand strategy and developed key product campaigns• Established a CRM strategy that drove ongoing consumer value and retention• Developed an email marketing plan that increased revenue 158% YOY • Managed website optimization and experience• Gathered, aggregated, and analyzed data to inform development of marketing strategies• Managed commerce and direct to consumer site strategy, execution, and evolution• Forecasted revenue and traffic projections based on planned marketing activities

  • Banfield Pet Hospital
    • United States
    • Veterinary Services
    • 700 & Above Employee
    • Sr. Regional Marketing Specialist
      • Mar 2018 - Jun 2019

      • Led and executed marketing strategy for over 500 hospitals• Developed and executed marketing strategy for new hospital openings• Drove new client acquisition and applied data insights to optimize acquisition channels and campaigns • Optimized client retention strategies• Delivered period-end reporting to senior leaders with key insights and areas of focus• Worked across multiple business functions to drive results• Managed vendors/agencies to coordinate media placement and testing • Managed budgets to effectively and efficiently achieve program goals• Developed and delivered marketing presentations for practice leaders• Created, managed and streamlined marketing processes to ensure cost efficiency, positive impact, and ease of execution

    • Regional Marketing Specialist
      • Jan 2016 - Mar 2018

      • Led and executed marketing strategy for over 300 hospitals• Developed and executed marketing strategy for new hospital openings• Drove new client acquisition and leveraged data insights to optimize acquisition channels and campaigns • Provided period-end reporting to senior leaders; communicated insights and areas of focus• Worked across multiple business functions to drive results• Managed vendors/agencies to coordinate media placement and testing • Managed budgets to effectively and efficiently achieve program goals• Developed and delivered marketing presentations for practice leaders• Created, managed, and streamlined marketing processes to ensure cost efficiency, positive impact, and ease of execution

    • Standalone Hospital Marketing Specialist
      • Oct 2014 - Jan 2016

      • Managed the marketing strategy for all standalone hospital locations• Analyzed the performance of standalone hospitals and developed strategies to support driving client acquisition • Tested and implemented several new client driving tactics that included digital advertising, direct mail, partnerships with rescue groups, and adoption events• Managed the creation of advertising, collateral, and signage• Managed all standalone hospital grand openings and event sponsorships• Supported market-wide multimedia campaigns• Managed national direct mail program including design, placement, budgeting, and strategy

    • Grand Opening and Event Marketing Associate Specialist
      • Aug 2012 - Oct 2014

      • Managed and successfully executed hospital grand openings to drive new client acquisition • Managed over 350 events per year across the country• Analyzed impact of events on new client acquisition and utilized data insights to refine sponsorship strategy• Developed activation features for events to enhance brand presence and drive client acquisition• Managed the creation of advertising, collateral, and displays• Managed an event budget for over 900 locations

  • Lockheed Martin
    • United States
    • Defense and Space Manufacturing
    • 700 & Above Employee
    • Promotions and Advertising Analyst
      • Dec 2008 - Aug 2012

      • Led marketing strategy and execution for two client contracts• Created and implemented marketing plans across several products and consumer segments• Managed the creation and launch of a website• Managed the implementation of a rebrand• Managed and executed all aspects of tradeshows and events• Formed and fostered strong partnerships with clients, publications, associations, and vendors • Designed and produced marketing and advertising materials from brochures and digital advertisements to large tradeshow displays • Managed press releases and customer stories• Created and managed email marketing campaigns• Produced and managed photo and video shoots

  • Toklat
    • United States
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Marketing Assistant
      • Sep 2007 - Dec 2008

      • Managed the launch of a direct-to-consumer eCommerce website• Performed market research and used data insights to inform product optimization and creation• Managed endorsement relationships• Managed and created website content• Planned and tracked media buys• Planned and executed photo and video shoots • Managed the launch of a direct-to-consumer eCommerce website• Performed market research and used data insights to inform product optimization and creation• Managed endorsement relationships• Managed and created website content• Planned and tracked media buys• Planned and executed photo and video shoots

  • Sports + Lifestyle Unlimited
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Talent Intern
      • Jan 2007 - Mar 2007

      • Processed talent submissions• Created composition cards for talent• Input talent information into database • Acted as a liaison between talent and clients for castings and auditions • Processed talent submissions• Created composition cards for talent• Input talent information into database • Acted as a liaison between talent and clients for castings and auditions

  • KATU-TV
    • News Intern
      • Apr 2006 - Jun 2006

      • Researched and wrote news stories• Created news packages• Assisted producers and reporters• Booked guest appearances on Town Hall• Operated teleprompter during newscasts • Reported election results • Researched and wrote news stories• Created news packages• Assisted producers and reporters• Booked guest appearances on Town Hall• Operated teleprompter during newscasts • Reported election results

Education

  • Portland State University
    Bachelor of Science (B.S.), Communication
    -

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