Haley Lyon
Account Director at bread & Butter- Claim this Profile
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Bio
Experience
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bread & Butter
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Director
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Aug 2021 - Present
bread & Butter is a multidisciplinary public relations, social media marketing and design company with a passion for all things hospitality. With offices in Atlanta, Austin, Charleston, Chicago, Dallas, Denver, Las Vegas, Los Angeles, Miami, Nashville, New Orleans, New England, New York, Portland, San Diego, San Francisco and Washington, D.C., we only partner with inventive businesses that continually challenge us to think big, but act small.
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Account Supervisor
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Jan 2019 - Aug 2021
Bread & Butter is a hands-on PR & digital media company with a fondness for all things food, drink and travel. Started by two people with one vision: to fill a gap in a market that is missing a fresh, honest and innovative approach to communications. We consider ourselves a business with a small-town heart and big-city sensibility, and we have the experience and results to back it up. With locations in Austin, Chicago, Charleston, Charlotte, Denver, Dallas, Los Angeles, Las Vegas, New Orleans, New York, Nashville, San Diego and San Francisco, we work with the most compelling clients across all areas of hospitality.
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Senior Account Executive at Bread & Butter PR
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Feb 2017 - Jan 2019
Bread & Butter is a hands-on PR & digital media company with a fondness for all things food, drink and travel. Started by two people with one vision: to fill a gap in a market that is missing a fresh, honest and innovative approach to communications. We consider ourselves a business with a small-town heart and big-city sensibility, and we have the experience and results to back it up. •Managed assistant account executive •Led public relations planning and initiatives for multiple clients•Provided comprehensive client status updates•Prepared for and led client meetings•Crafted engaging press materials including bios, fact sheets, media alerts and press releases•Pitched and secured meaningful coverage for local, regional and national media outlets•Coordinated client interviews, providing thorough media training and detailed preparation materials
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Account Executive
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May 2015 - Feb 2017
Bread & Butter is a hands-on PR & digital media company with a fondness for all things food, drink and travel. Started by two people with one vision: to fill a gap in a market that is missing a fresh, honest and innovative approach to communications. We consider ourselves a business with a small-town heart and big-city sensibility, and we have the experience and results to back it up. •Led public relations planning and initiatives for multiple clients•Provided comprehensive client status updates•Prepared for and led client meetings•Crafted engaging press materials including bios, fact sheets, media alerts and press releases•Pitched and secured meaningful coverage for local, regional and national media outlets•Coordinated client interviews, providing thorough media training and detailed preparation materials
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The Power Group
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Executive
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Oct 2014 - May 2015
•Led public relations planning and initiatives for seven clients•Provided comprehensive client status updates and reports outlining public relations and social media activity, measurement and value•Prepared for and led client meetings•Crafted engaging press materials including bios, fact sheets, media advisories, press releases, blog posts and social media content•Pitched and secured meaningful coverage for local and national media outlets•Coordinated client interviews, providing thorough media training and detailed preparation materials
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Account Coordinator
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Mar 2014 - Oct 2014
•Assisted in development and execution of public relations and social media campaigns for clients•Pitched and secured meaningful coverage in local and national media outlets•Provided comprehensive client status updates and reports outlining public relations•Crafted engaging press materials, blog posts and social media content•Provided strategy and support for client events
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Intern
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Sep 2013 - Mar 2014
•Assisted in development and execution of public relations and social media campaigns for clients•Created media lists using search engines and Cision•Assisted in pitching and landing placements for a variety of clients•Monitored media coverage •Coordinated, maintained and executed media kits for clients
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Education
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University of Kansas
Bachelor of Science, Journalism: Strategic Communications -
University of Newcastle