Experience

WOWSHOP SDN BHD

• Malaysia
• Retail
• 1 - 100 Employee

• Marketing Partnership Lead

  • Dec 2021 - Present



CADVision Systems

• Malaysia
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Regional Marketing Specialist

  • Dec 2019 - Dec 2021

  - Boosted digital lead generation by 48.35% with 39.73% reduction in CPL, driving a surge of 39.07% in ROAS, 34.79% growth in paid ads revenue. - Drove 486% increase in web traffic through integrated digital campaigns and achieved top SERP for key phrases in 2 countries. - Achieved RM180k worth of opportunities in the first execution month by devising conversion rate process. - Developed online marketing campaigns, effectively increasing followers by 72.69% and driving brand awareness. - Led 2 monthly targeted corporate webinars which increased 97.03% of high-quality leads generated from events. - Devised, deployed and monitored inter-department processes to boost efficiency and long-term business success. - Planned design, functionality & navigation, along with audience funnel & data capture points for Malaysia & Singapore websites. - Managed the email marketing strategies that include planning, email creatives, content, audience segmentation, testing, deployment and delivery. Show less



Monocal Sdn Bhd

• Digital Marketer Cum. ChatBot Developer

  • Oct 2018 - Nov 2019

  - Planned, tested and executed marketing campaigns with customized AI chatbots for different companies and niches. - Strategized multiple targeted campaigns resulted in conversion rate increased by 482% with reduction of ads spent by 7% in 5 months. Significantly reduced CPL & CAC. - Produced a copywriting worth of RM29k of ads spent which contributed in driving enormous traffic. - Deployed & customized chatbot with Dialogflow AI capacity which drove 157% lead generation with only half of closers as compared to before chatbot is deployed. Consecutively ROAS increased by 44.44% from 2.7 to 3.9. - Led brand strategies for 3 separate traffics (direct sales, agents subscription, and dropship program) with respective closing teams under single Facebook page for enhanced customer experience, resulting 54% growth on annual sales revenue. Show less



IATSS FORUM

• Japan
• Higher Education
• 1 - 100 Employee

• Research Assistant, National Committee

  • Sep 2019 - Oct 2019

  - Completed a high impact project under strict, short time limit - Documented the research data in an e-book using InDesign - Worked with multiple teams under UM CIC - Completed a high impact project under strict, short time limit - Documented the research data in an e-book using InDesign - Worked with multiple teams under UM CIC



Universiti Teknologi Malaysia

• Malaysia
• Higher Education
• 700 & Above Employee

• Undergraduate Student

  • Feb 2014 - Nov 2018

  - UTM Student Icon 2017 - Alumni of Students Volunteer Foundation - Vice President, Malaysia Student Leaders UNESCO Secretariat Council - Worked with teams across United Nations agencies - Directed three international high impact programmes - Represented Malaysia to five countries in leadership programmes - UTM Student Icon 2017 - Alumni of Students Volunteer Foundation - Vice President, Malaysia Student Leaders UNESCO Secretariat Council - Worked with teams across United Nations agencies - Directed three international high impact programmes - Represented Malaysia to five countries in leadership programmes



AGY Biotech

• Sungai Petani, Kedah, Malaysia

• Internship Trainee

  • Jun 2017 - Sep 2017

  - Aided the assembly and manufacturing team throughout the production line - Assisted the laboratory QA & QC processes of finished goods - Drafted & presented business venture proposal in a BOD meeting, which is then implemented - Improvised company’s PO & Invoice system - Aided the assembly and manufacturing team throughout the production line - Assisted the laboratory QA & QC processes of finished goods - Drafted & presented business venture proposal in a BOD meeting, which is then implemented - Improvised company’s PO & Invoice system