Experience

HangiKredi

• Türkiye
• Technology, Information and Internet
• 100 - 200 Employee

• Business Development and Strategy Group Manager

  • Aug 2021 - Present

  As full time job, responsible for business development, sales analytics, advertising sales, partnerships and manage the project that affects the incomes.Being responsible for HangiKredi business line and partnerships processes. Managing and developing changes in digital environment and increase Digitalization penetration rates in terms of sales and services. Managing accounts in HangiKredi. Market research and technology follow-up for new channel and product development. Conducting interviews with potential customers and institutions. Creating new offers by determining customer requirements. To prepare and follow the annual budget of the business development department, to have information about sectoral developments and relevant legislation.Taking a role in determining trends and new strategies related to the sector and processes. Evaluating potential business opportunities by analyzing the financial situation of the institution. On site marketing management with using growth management platform.Attending project teams which aim developing new categories and landing pages at HangiKredi. Creating and preparing channel optimization reports and analyses which focus on ROAS. Mentoring and training. Show less

• Business Development & Strategy Manager

  • Feb 2020 - Present

  Leading the business development, sales analytics and channel management team Managing Accounts in HangiKredi The management and coordination of new projects in line with time, technical and cost elementsConducting interviews with potential customers and institutionsCreating new offers by determining customer requirementsTo carry out studies to increase work and process efficiencyTo prepare and follow the annual budget of the business development departmentTo have information about sectoral developments and relevant legislationTaking a role in determining trends and new strategies related to the sector and processesEvaluating potential business opportunities by analyzing the financial situation of the institutionDoing competitor analyzes and market researchesTo evaluate new projects and to support ongoing projectsOn site marketing management with using growth management platform – RMCIdentifying and reporting business opportunities to increase the market share of the institutionAttending project teams which aim developing new categories and landing pages at HangiKrediCreating and preparing channel optimization reports and analyses which focus on ROAS Show less



QNB Finansbank

• Türkiye
• Banking
• 700 & Above Employee

• Assistant Manager-Consumer Banking, Segment Marketing, Fees and Comissions

  • Aug 2016 - Feb 2020

  Conduction new income segment: SELECT (Omnichannel design of the segment, targeting the customers) Launching rent payment platform: KiraKolay Social media campaign planning Mass segment customer engagement/ activation of inactive customers Mass segment customer onboarding process design Utility Bill Payment product managament Western Union product management Management of product bundles for banking transactions (Finansçıdan Kazançlı Paketler) Process management and pricing of consumer banking comissions and fees. Designing brand new products and projects for consumer banking Management of sponsorships and customer acquisition related to that sponsorship and coordination of sponsorship events Campaign design and third party management for mass segment customer acquisition Designing cross sell and retention campaigns Show less



Finansbank

• Banking
• 1 - 100 Employee

• Supervisor- Consumer Banking, Customer Acquisition Management

  • Jun 2014 - Nov 2015

  Mass customer acquisition process designsIT developments, communications, reporting) Salary customer and retired customer acquisiton managementCross sell managementSchool and subscription payments follow upCoordination of Sales Managements with headquarters for acquisition strategies and campaigns Planning customer channel communication and reportingPlanning of field force trainings regarding acquisition and retentionMaking regular branch and customer visits in order to explain new products and strategies and getting feedbacks Creating feasibilities and budgets for mass customer acquisiton campaigns Show less

• Assistant Supervisor

  • Jun 2013 - Jun 2014

  Consumer Banking & Payment SystemsCostumer Acquisition Management

• Marketing Intern - Consumer Banking, Insurance Products Management

  • Jun 2012 - May 2013

  Insurance Product ManagemeRegular reporting of insurance product sales Campaign performance follow upResponsible for customer complaints and resolutionsCreating benchmarks for elemental and life insurance productsPlanning customer communication, implication and follow up, i.e. SMS, e-mail, PN



İstanbul Menkul Kıymetler Borsası

• Intern

  • Oct 2012 - Oct 2012

  Equity Market Equity Market