Strategic Planner

• Feb 2022 - Present

Brand Strategist

• Sep 2019 - Present

- Conducting extensive primary and secondary research. - Staying up-to-date on consumer research and market trends. - Analyzing research, data and trends. - Creating competitive reviews and situational analyses. - Identifying insights, challenges and opportunities. - Developing brand positioning and strategy. - Writing compelling brand stories. - Briefing and collaborating with creative teams. - Leading ideation and brainstorming sessions. - Conducting extensive primary and secondary research. - Staying up-to-date on consumer research and market trends. - Analyzing research, data and trends. - Creating competitive reviews and situational analyses. - Identifying insights, challenges and opportunities. - Developing brand positioning and strategy. - Writing compelling brand stories. - Briefing and collaborating with creative teams. - Leading ideation and brainstorming sessions.

Consultant

• Aug 2021 - Aug 2021

Account Planner

• Oct 2020 - Nov 2020

- Decipher new societal trends, topical issues, and the uses of tomorrow - Identify the new needs of consumers and users - Anticipate future innovations - Develop sector benchmarks Identify and list the best practices and key insights - Build and defend strategic recommendations responding to specific issues for each client of the agency - Participate in the orientation and briefing of creative teams - Decipher new societal trends, topical issues, and the uses of tomorrow - Identify the new needs of consumers and users - Anticipate future innovations - Develop sector benchmarks Identify and list the best practices and key insights - Build and defend strategic recommendations responding to specific issues for each client of the agency - Participate in the orientation and briefing of creative teams

Assistant Brand Strategy and Innovation

• Apr 2019 - Sep 2019

- Collecting quantitative and qualitative data from various sources related to innovation and trends. - Performing market analysis and competitive value-added comparisons in the landscape. - Benchmarking practices. - Supporting strategists in daily administrative tasks. - Participating in internal meetings. - Conceptualisation, strategy, analysis and knowledge of new trends. - Collecting quantitative and qualitative data from various sources related to innovation and trends. - Performing market analysis and competitive value-added comparisons in the landscape. - Benchmarking practices. - Supporting strategists in daily administrative tasks. - Participating in internal meetings. - Conceptualisation, strategy, analysis and knowledge of new trends.

Assistant Accountant

• 2016 - 2017

Researcher

• 2014 - 2014