Haixia Yu
Advisory Board Member at Dirty Labs- Claim this Profile
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English Native or bilingual proficiency
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Chinese Native or bilingual proficiency
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Japanese Elementary proficiency
Topline Score
Bio
Andres Felipe Sanchez
It’s been a pleasure working and collaborating with Haixia. She is an excellent business leader and a talented professional dedicated to supporting Global and Local suppliers to expand, grow and scale in China and other Asian markets. As the US lead for Suning.com, she has supported a great group of companies from our organization to explore opportunities in Asia and expand their footprint in the region. I would be delighted to work with her again for future collaborations.
Cindy Ma
It’s always a pleasure working with Haixia. She is professional, enthusiastic and has great knowledge of the China market.
Andres Felipe Sanchez
It’s been a pleasure working and collaborating with Haixia. She is an excellent business leader and a talented professional dedicated to supporting Global and Local suppliers to expand, grow and scale in China and other Asian markets. As the US lead for Suning.com, she has supported a great group of companies from our organization to explore opportunities in Asia and expand their footprint in the region. I would be delighted to work with her again for future collaborations.
Cindy Ma
It’s always a pleasure working with Haixia. She is professional, enthusiastic and has great knowledge of the China market.
Andres Felipe Sanchez
It’s been a pleasure working and collaborating with Haixia. She is an excellent business leader and a talented professional dedicated to supporting Global and Local suppliers to expand, grow and scale in China and other Asian markets. As the US lead for Suning.com, she has supported a great group of companies from our organization to explore opportunities in Asia and expand their footprint in the region. I would be delighted to work with her again for future collaborations.
Cindy Ma
It’s always a pleasure working with Haixia. She is professional, enthusiastic and has great knowledge of the China market.
Andres Felipe Sanchez
It’s been a pleasure working and collaborating with Haixia. She is an excellent business leader and a talented professional dedicated to supporting Global and Local suppliers to expand, grow and scale in China and other Asian markets. As the US lead for Suning.com, she has supported a great group of companies from our organization to explore opportunities in Asia and expand their footprint in the region. I would be delighted to work with her again for future collaborations.
Cindy Ma
It’s always a pleasure working with Haixia. She is professional, enthusiastic and has great knowledge of the China market.
Credentials
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Generative AI
LinkedInJul, 2023- Oct, 2024 -
Shoptalk Europe Retail Education Certificate
ShoptalkJun, 2022- Oct, 2024 -
ESG: Navigating the Board's Role
Berkeley Law Executive EducationNov, 2021- Oct, 2024 -
Vendor Management
Global KnowledgeJul, 2019- Oct, 2024 -
Product Management Executive Training
UC Berkeley Executive EducationOct, 2011- Oct, 2024
Experience
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Dirty Labs
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United States
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Manufacturing
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1 - 100 Employee
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Advisory Board Member
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Aug 2021 - Present
— Create the change we want to see - a sustainable, bio-based, nontoxic approach to revolutionize cleaning products. — Create the change we want to see - a sustainable, bio-based, nontoxic approach to revolutionize cleaning products.
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Chief Executive Officer
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Feb 2023 - Present
— We are building a NextGen platform to connect and empower global Peking University alumni community (est. 1898). — We are building a NextGen platform to connect and empower global Peking University alumni community (est. 1898).
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Summer Search
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United States
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Non-profit Organizations
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100 - 200 Employee
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Board Director
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Jun 2022 - Present
— Summer Search’s mission is to support young people to overcome the personal and systemic barriers facing them and become thriving, financially stable adults with a strong sense of purpose in the world. — Summer Search’s mission is to support young people to overcome the personal and systemic barriers facing them and become thriving, financially stable adults with a strong sense of purpose in the world.
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Suning
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China
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Technology, Information and Internet
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1 - 100 Employee
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Deputy GM (Head Of Business, North America)
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Jan 2017 - Nov 2021
— Instrumental in driving North American business growth for Suning (Fortune Global 500 and one of the largest retailers in China) and laying the groundwork for 5-year expansion by spearheading the development of an innovative cross-border eCommerce platform. — Grew Suning’s international business segment from conception to execution and $5M in revenue in Year 1 as a key contributor to $100M in 5-year business growth.SKILLS: Executive Leadership | Partnership Development | Product Management | Brand Marketing | P&L Oversight | Cross-Border eCommerce | Strategic Planning | APAC Market Expansion | Government Relations | Vendor Management Show less
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Speaking Engagements
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Apr 2014 - Nov 2021
— Kellogg School of Management, “Resilience & Rebound Conference” - May, 2021— World Trade Center, Toronto, “eCommerce Trade Mission to Asia” - April, 2021— World Trade Center, Toronto, “Unlocking the Potential of Asia Market” - July, 2020— Retail Industry Leadership Association, Annual Meeting - September, 2017 — Santa Clara University, MBA program, Guest Lecturer on eCommerce trends - May, 2017 — California Governor’s Office of Business, eCommerce Seminar - August, 2016
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Deputy Director
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Apr 2014 - Dec 2016
— Led ideation, development, and launch of a start-up cross-border eCommerce platform.— Forged cross-functional teams spanning business development, business operations, marketing, user experience, logistics, and merchandising; cultivated collaborative relationships with business partners and US / Chinese teams.
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Product Manager
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Mar 2011 - Mar 2014
— Designed and developed a cloud-based, database-driven telehealth solution that fueled Ricoh’s mission-critical business pivot and set the stage for new revenue stream. Authored business plan and go-to-market strategy; guided initial product launch and expansion.SKILLS: Business Development | Cloud-Based Solution Design | Product Management | Global Market Expansion | Revenue Gains | Go-to-Market Strategy
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Engineering Lead
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May 2005 - Mar 2011
— Honored with the company’s #1 Technology Award for key contributions to award-winning App2Me design and development.SKILLS: Application Development | User Needs Analysis | Product Design | Project Planning | Project Lifecycle Management | Market Trend Analysis | User Testing
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Education
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Santa Clara University Leavey School of Business
MBA -
UCLA Anderson School of Management
Women in Governance Program -
Peking University
Bachelor of Science, Computer Science
Community
