Growth Marketing Intern

• Aug 2023 - Present

Marketing Analyst Intern

• Sep 2022 - Dec 2022

• Queried target customers in SQL to identify user preferences and habits, and delivered personalized coupons and product recommendations to force cross-selling purchases, resulting in a remarkable 2% increase in monthly revenue • Executed A/B testing to optimize navigation bar of app home page in Python, increased the number of loyalty users by 6%, from 8K+ to 8.5K+ • Optimized mobile app pages by creating effective copywriting and improved formatting, resulting in a 6% in the number of… Show more • Queried target customers in SQL to identify user preferences and habits, and delivered personalized coupons and product recommendations to force cross-selling purchases, resulting in a remarkable 2% increase in monthly revenue • Executed A/B testing to optimize navigation bar of app home page in Python, increased the number of loyalty users by 6%, from 8K+ to 8.5K+ • Optimized mobile app pages by creating effective copywriting and improved formatting, resulting in a 6% in the number of the user registered and click-through rates from 14% to 14.8% Show less • Queried target customers in SQL to identify user preferences and habits, and delivered personalized coupons and product recommendations to force cross-selling purchases, resulting in a remarkable 2% increase in monthly revenue • Executed A/B testing to optimize navigation bar of app home page in Python, increased the number of loyalty users by 6%, from 8K+ to 8.5K+ • Optimized mobile app pages by creating effective copywriting and improved formatting, resulting in a 6% in the number of… Show more • Queried target customers in SQL to identify user preferences and habits, and delivered personalized coupons and product recommendations to force cross-selling purchases, resulting in a remarkable 2% increase in monthly revenue • Executed A/B testing to optimize navigation bar of app home page in Python, increased the number of loyalty users by 6%, from 8K+ to 8.5K+ • Optimized mobile app pages by creating effective copywriting and improved formatting, resulting in a 6% in the number of the user registered and click-through rates from 14% to 14.8% Show less

Account Execution Intern

• Mar 2021 - Jun 2021

• Administrated multiple KFC marketing campaigns by setting up campaign objectives, calculating celebrity commercial value, and developing KPI metrics, enabling 70% of proposals accepted by the client • Conducted over 50 case studies of KFC’s past campaigns and its competitors for insights about adjusting strategies and target audience, resulting in a 2% increase in social media click-through rates and a 7% improvement in conversion rates • Performed A/B testings on 20+ website/mobile… Show more • Administrated multiple KFC marketing campaigns by setting up campaign objectives, calculating celebrity commercial value, and developing KPI metrics, enabling 70% of proposals accepted by the client • Conducted over 50 case studies of KFC’s past campaigns and its competitors for insights about adjusting strategies and target audience, resulting in a 2% increase in social media click-through rates and a 7% improvement in conversion rates • Performed A/B testings on 20+ website/mobile app activity datasets of KFC’s Crazy Thursday campaigns to drive insights for market fluctuations; made suggestions of design elements of the promotional poster and mobile app interfaces, contributing to an 8% increase in mobile traffic and a 5% increase in sales • Participated in 3 formal proposal presentations to the client; build exceptional collaborative skills by performing seamless teamwork with colleagues in cross-functional departments Show less • Administrated multiple KFC marketing campaigns by setting up campaign objectives, calculating celebrity commercial value, and developing KPI metrics, enabling 70% of proposals accepted by the client • Conducted over 50 case studies of KFC’s past campaigns and its competitors for insights about adjusting strategies and target audience, resulting in a 2% increase in social media click-through rates and a 7% improvement in conversion rates • Performed A/B testings on 20+ website/mobile… Show more • Administrated multiple KFC marketing campaigns by setting up campaign objectives, calculating celebrity commercial value, and developing KPI metrics, enabling 70% of proposals accepted by the client • Conducted over 50 case studies of KFC’s past campaigns and its competitors for insights about adjusting strategies and target audience, resulting in a 2% increase in social media click-through rates and a 7% improvement in conversion rates • Performed A/B testings on 20+ website/mobile app activity datasets of KFC’s Crazy Thursday campaigns to drive insights for market fluctuations; made suggestions of design elements of the promotional poster and mobile app interfaces, contributing to an 8% increase in mobile traffic and a 5% increase in sales • Participated in 3 formal proposal presentations to the client; build exceptional collaborative skills by performing seamless teamwork with colleagues in cross-functional departments Show less

PTA Consultant

• Feb 2021 - Mar 2021

Habib Bank Strategic Expansion Project • Performed bottom-up & top-down research on the Chinese banking industry by synthesizing 30+ consulting reports to help the client identify market segments, growth projections, competitive landscape, and policy updates • Developed Habib Bank's strategic positioning as a regional boutique bank with a customer-oriented business center, and further formulated a 5-year development plan for both banking and trade finance business. • Developed… Show more Habib Bank Strategic Expansion Project • Performed bottom-up & top-down research on the Chinese banking industry by synthesizing 30+ consulting reports to help the client identify market segments, growth projections, competitive landscape, and policy updates • Developed Habib Bank's strategic positioning as a regional boutique bank with a customer-oriented business center, and further formulated a 5-year development plan for both banking and trade finance business. • Developed implementation plans and remediation plans to track the project schedule and highlight any potential risks, leading to a reduction of 3% in project completion time and an 11% decrease in collaborative errors Show less Habib Bank Strategic Expansion Project • Performed bottom-up & top-down research on the Chinese banking industry by synthesizing 30+ consulting reports to help the client identify market segments, growth projections, competitive landscape, and policy updates • Developed Habib Bank's strategic positioning as a regional boutique bank with a customer-oriented business center, and further formulated a 5-year development plan for both banking and trade finance business. • Developed… Show more Habib Bank Strategic Expansion Project • Performed bottom-up & top-down research on the Chinese banking industry by synthesizing 30+ consulting reports to help the client identify market segments, growth projections, competitive landscape, and policy updates • Developed Habib Bank's strategic positioning as a regional boutique bank with a customer-oriented business center, and further formulated a 5-year development plan for both banking and trade finance business. • Developed implementation plans and remediation plans to track the project schedule and highlight any potential risks, leading to a reduction of 3% in project completion time and an 11% decrease in collaborative errors Show less

Operation Intern

• May 2020 - Jul 2020

· Created daily dashboards on livestreaming data of 5 corporate accounts for viewer summary, timelines, location, device, etc. · Analyzed trends and variances for performance drivers and suggested ways to maximize social selling effects within budget · Launched a new column on social media, published contents on a weekly basis, and increased weekly reads by 50% · Created daily dashboards on livestreaming data of 5 corporate accounts for viewer summary, timelines, location, device, etc. · Analyzed trends and variances for performance drivers and suggested ways to maximize social selling effects within budget · Launched a new column on social media, published contents on a weekly basis, and increased weekly reads by 50%