Experience

Lead Marketing Solutions

• Marketing and Advertising
• 1 - 100 Employee

• Account Director

  • May 2018 - Present

  • Participate in annual business planning process through providing market insights.• Identify new opportunities to steer the business forward and manage the development of new accounts.• Plan and organize international, national and presidential conferences and Events–covering all kinds of branding, logistics and accommodations. • Plan, manage and execute marketing plans, advertising and branding campaigns for brands across multiple industries and categories.• Develop and maintain senior level client relationships and of strategic account providing advice and consulting on marketing plans. • Develop regular reports to the management annually and semiannual on the performance and areas of improvement. • Review financial performance of current accounts to ensure their profitability and approve any budget changes during implementation. • Ensure that campaigns are on time, within budget and achieve the strategic brand objectives.• Initiate training and development needs for the team resulting from performance assessment results, and technical training needs serving the function.



Polaris Parks

• Egypt
• Leasing Non-residential Real Estate
• 1 - 100 Employee

• Marketing Manager

  • Jul 2016 - May 2018

  • Develop the marketing strategy and communications plan in alignment with the company objectives and sales targets.• Define the brand positioning of the project based on its concept and nature of plot location.• Conduct periodical competitor/market analysis by keeping abreast of market trends and competitor moves to achieve market share metrics and proper selling price base.• Implement the proposed marketing strategies and executing all planned activities to build consumer preference and drive volumes.• Create pricing strategies for new and existing products based on market analysis and product format.• Propose the project USPs among competition on communications and project concept levels.• Manage and maintain the relation with the company business partners including property management consultants and marketing agencies.



IGI Real Estate

• Egypt
• Real Estate
• 1 - 100 Employee

• Marketing Manager

  • Apr 2015 - Jul 2016

  • Develop marketing strategy plan and brand portfolio based on company's objectives and management strategy. • Define IGI brand Strategy and manage the full range of brand portfolio according to the approved brand structure. • Conduct periodical meetings of the sales and CRM performance and activities, to ensure that marketing plans are providing proper support to meet their defined targets.• Propose marketing and communications activities to maintain and enhance brand equity, awareness, and loyalty based on yearly and quarterly market aided and/or unaided research.• Provide in depth market researches that reflects the market segmentation, market trends, customer needs and competitive position.• Keep track of market requirements, gaps and opportunities to use proper guidance in developing new products with the relevant functions.• Develop launch and re-launch marketing and/or communication plans for new and current projects as per the approved marketing plan as well as support interventions whenever needed.• Manage brand team to develop and deliver all marketing, advertising and promotional activities and overlook their development opportunities.• Ensure alignment on all marketing activities and/or campaigns with internal stakeholders and relevant functions to clarify roles and responsibilities with functions heads.• Manage Advertising, Media, Digital agencies as well as other relevant third party partners and suppliers. • Propose and manage marketing budget, ensuring that all activities are delivered within defined budget.• Measure results of ongoing campaigns and take the necessary corrective actions, whenever needed. • Keep track of new trends and tools in the advertising and communications industry to utilize and include them as appropriate in the marketing plan.



Misr El Kheir Foundation MEK

• Egypt
• Non-profit Organizations
• 300 - 400 Employee

• Marketing Manager

  • Sep 2012 - Apr 2015

  • Set the yearly target and monitor the performance in order to take the necessary corrective actions.• Set the KPIs for marketing team members in alignment with HR director and CEO. • Led the development and execution of short and long-term strategic planning including annual business plans, media, fundraising and brand strategy and budget responsibility.• Monitor the budget and expenses in order to reallocate resources for maximum efficiency.• Responsible of increasing brand awareness, loyalty and first trial of MEK Brand.• Monitor and report on effectiveness of marketing communications.• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.• Analyzing potential strategic partner relationships for company marketing.

• Account Manager

  • Dec 2009 - Sep 2012

  • Plane and organize international and national conferences, Events and sponsorships –covering all kinds of printing indoor and outdoor – Branding and Exhibitions.• Manage appropriate media selection for advertising and marketing campaigns, along with managing all in-house advertising activities which include developing campaigns, roll out plans and evaluation.• Ensure the alignment between clients’ requests and the agency outcome and the brand strategic objectives on the long and/or short term. • Keep record of key competitor’s market shares and marketing communication activities for effective planning for my clients. • Develop BTL activities calendar for special clients with maintaining the budget and costs.• Design and implement BTL proposal plans and IMC campaigns with managing the creation of the core creative idea to be in line with the brand positioning and campaign objective of each account.• Implementing the project pipe line and transitioning from start-up phase till closing.• Work closely with the creative team to meet clients’ expectations and objectives with respect to quality, time and allocated budget.• Manage and participate brain storming sessions to come up with slogans, themes, and concepts.• Main accounts handled: Olympic Group – Pepsi - AIG - Al-Futtaim – Al-Ahly for real estate “Sabbour” – EFG-Hermes – mazaya- GB "Hyundai"- General Motors "Chevrolet &Opel" - Cheetos- Lazurdi.



EFG-Hermes

• Egypt
• Financial Services
• 200 - 300 Employee

• Assistant Head of Corporate communications and Events

  • Sep 2007 - Dec 2009

  Planned and implemented advertising, TV, Radio, print and direct mails.Fully managed outside advertising and production agencies in Egypt and Dubai.Fully managed the branding of EFG branches in Egypt. Handled the purchase and negotiation of corporate giveaways and awards.Planned and Organized conferences, events and sponsorships in Egypt and worldwide.Handled all printing materials related to events.Implemented the events part of the annually strategic marketing plan.To ensure proactive financial management of the budget for each single project, in conjunction with the Marketing Manager. Monitor ongoing competitor activity within the market. Handling all kinds of booths starting from the design concept going through the branding to be match the company CI and booth assembling.



FedEx Express

• Wellness and Fitness Services
• 1 - 100 Employee

• Customer Service Representative

  • Dec 2005 - Sep 2007

  • Handled customers face to face.• Was Responsible of updating some of traces with the needed information related to the hold shipments and arrange the suitable time and way of delivery. • Outbound shipments controller.• Handled customer inquiries and problems with FedEx global.• Receiving money from courier after working hours of the cashier and prepare a laconic sheet.• Followed up all the outbound shipments and prepared an excel sheet with the shipment required special handling. • Made sales lead for company services and helped in opening new accounts.• Created a new way of receiving between shifts.• Analyzed the revenue of dropping packages and divided into cash and/or account to evaluate each agent.• Received a thank letter from one of our customer for my professionalism in handling his shipment.