Digital Marketing Specialist

• Jun 2019 - Present

- Manage www.liv.rent WeChat service accoun and Concord Pacific WeChat subscribe account. Work closely with the leadership team to develop, manage and create content based on existing and future marketing objectives. - Manage liv.rent Little Red Book accoun(since 2021), increase 4500 followers within 1 year. - Liaise with internal and external resources for campaign scheduling, approvals, copy and graphical assets, product requests, edits, translations, etc. - Propose social media (WeChat) marketing plan, review and strategy. - Researching social media and adapting to current trends. - Edit, optimize (guided by SEO) strategy, and publish blog content. - Work with the marking team to monitor audience engagement across all brand touchpoints — measure against content KPIs. - Monitor, track, and document monthly results; analyze data and make recommendations that support business goals. - Cooperate withth video team to make voiceover recordings.

Product Manager

• Sep 2020 - Present

- Developing and communicating product vision, strategy and roadmap for eCommerce websites and Apps - Developing a wechat mini program, xiaohudong (www.xiaohudong.com) as #1 wechat user integration plug with 40 million+ user base - Establishing, tracking, and communicating important product metrics to monitor adoption, and performance against metrics such as conversion and site traffic. - Create, broadcast, present schedules, and help set timelines for every deliverable and every milestone. - Lead cross-departmental collaboration with the Engineering, Sourcing, and Marketing teams to effectively communicate new product launches or features to customer base.

Managing Editor

• Aug 2015 - 2022

-Manage 4 most popular WeChat subscribe accounts in North America , #vancouverheadline, #canadaheadline, #canada_mls, #chicvancouver, promote to increase more than 200,000 followers within 4 years and uphold "most viewed WeChat post" records - Manage and develop site strategy for lahoo official website: www.lahoo.ca - In charge of Concord Pacific, Trump Hotel, BC provincial election, VanDusen Festival of Lights, Versace Home, Vancouver real estate forum, Vancouver IDS, Jing Dong"11.11 Global Product Festival" and Alibaba 11.11 Campaigns - Manage Vancouver Westin Bayshore Hotel, Sundial Boutique Hotel , Aspac Development Ltd official WeChat subscribe accounts - Prioritize and manage the production team’s editorial output across digital, social, video and other platforms - Monitor content performance and optimize accordingly to ensure digital channels meet monthly targets - Assign tasks for writers, designers, producers and editors - Create and manage detailed content schedules - Oversee proofreading procedures and edit copy when necessary - Assist in evaluating finalized copy for compliance with policies, style and tone - Hire, coach and supervise personnel

Digital Marketing Director

• Feb 2012 - Feb 2014

Web Designer

• Oct 2004 - Feb 2012