Experience

Avian WE

• India
• Public Relations and Communications Services
• 300 - 400 Employee

• Senior Account Director

  • May 2023 - Present



Bennett Coleman & Co. Ltd. (The Times of India)

• India
• Newspaper Publishing
• 700 & Above Employee

• Sr Assistant Editor

  • 2014 - May 2023

  Growth Path:2015 – Present - Senior Assistant Editor, In-charge of national Sunday supplement of Times of India - Times Life (glossy 4-pager), as Deputy Editor (New Delhi).2011 – 2015 - Editor of women's weekly lifestyle and entertainment tabloid – iDiva (print) in Mumbai Highlights:✔I worked with a team of 5 colleagues making weekly plans for the tabloid✔The lead was star interviews, followed by pages on lifestyle, e.g, fashion, grooming, beauty, decor, entertainment tidbits ✔Worked with features desks and production colleagues in design and pictures to produce impactful featuresAs Senior Assistant I plan and brainstorm with a four-member team on the latest trends in the assigned field. One of my goals is to create wildly profitable content and maximise reader engagement. I also capture relevant KPI data to assist in improving the content-to-commerce proposition to drive audience engagement & ad sales.Furthermore, I create content calendars that meet the overall content strategy needs, in addition to establishing workflow processes. I edit copy, for grammar, facts and libel. And cutting out the faff while managing, guiding and mentoring the team. Show less

• Sr Assistant Editor

  • May 2011 - May 2023

• Asssistant Editor

  • May 2011 - Dec 2021

• Assistant Editor

  • Apr 2011 - Dec 2021



India Today

• India
• Media Production
• 1 - 100 Employee

• Assistant Editor

  • Jun 2007 - Mar 2011

  Within the scope of my role, I joined the Sunday team as Assistant Editor. My responsibilities included writing and editing news features, trends, lifestyle, food, health articles. I wrote for the women's section on Wednesday. Also delivered articles about the lives of modern women, be it a career, star interviews, trend features, work-life balance, et cetera. Besides I wrote for the entertainment section of the tabloid. Within the scope of my role, I joined the Sunday team as Assistant Editor. My responsibilities included writing and editing news features, trends, lifestyle, food, health articles. I wrote for the women's section on Wednesday. Also delivered articles about the lives of modern women, be it a career, star interviews, trend features, work-life balance, et cetera. Besides I wrote for the entertainment section of the tabloid.



Times of India

• India
• Newspaper Publishing
• 500 - 600 Employee

• Senior Editor

  • Apr 2005 - Oct 2007

  During my tenure, I planned the 40-pager tabloid with feature trend stories, TV, movie briefs, interviews, listings, stories on health, travel and fitness. I also led the whole lifecycle of content development from ideation, writing and editing stories, designing pages with the creative team to proof-reading before it went to press. Further I drew on a strong news sense to write around the big stories of the day - adding context and colour to bring the basic lines to life.

• Features Editor

  • Sep 2004 - Jul 2005

  Growth Path:Nov’2005 – Jul’2005 - Features EditorSep’2004 – Nov’2004 - Features WriterI joined as a features writer in Today, India Today's weekly tabloid, and within a span of three months I was promoted as the feature head of the team. Besides I covered art, culture, entertainment, movie and TV reviews, food and health to ensure it meets TOI’s top editorial standards, and have the right tone. I initiated columns from experts, and made a robust party page, on a weekly basis, which was one of the major USPs. Show less



ABP Group

• India
• Newspaper Publishing
• 500 - 600 Employee

• Sub Editor

  • 2001 - 2004

  As Sub Editor, I handled copy editing, covered sport press conferences and wrote articles about the same. I led proofreading and design for these pages. As Sub Editor, I handled copy editing, covered sport press conferences and wrote articles about the same. I led proofreading and design for these pages.



Eenadu Television Bangla - ETV Bangla

• West Bengal, India

• Public Relations Assistant

  • Jun 1999 - Mar 2000

  I collaborated with directors and producers to acquire briefs on programs. Moreover, I prepared press releases and other details to disseminate via media outlets to showcase the channel's work best. I collaborated with directors and producers to acquire briefs on programs. Moreover, I prepared press releases and other details to disseminate via media outlets to showcase the channel's work best.