Experience

• 

  Hoffmann Group Usa

  • United States
  • Wholesale
  • 1 - 100 Employee

  • Marketing Coordinator

    • Dec 2022 - Present
    • Knoxville, Tennessee, United States

    • Collaborates consistently with product management team to understand and effectively communicate product benefits • Develop social media strategy and manage various accounts to effectively communicate brand messaging • Design print material such as local catalog and brochures for use of sales team • Curate email blasts, promotional campaigns, and monthly newsletter to retarget existing customers • Write SEO optimized blogs and video scripts to drive inbound marketing leads • Generate leads for sales team through LinkedIn Sales Navigator and downloadable blog content

• 

  University Of Tennessee, Knoxville

  • United States
  • Higher Education
  • 700 & Above Employee

  • Peer Communication Consultant

    • Aug 2022 - Dec 2022

    • Assisted students with resume and cover letter development to strengthen application materials by giving constructive feedback • Performed mock interviews to prepare students for internship and job opportunities • Managed appointment book efficiently to ensure sufficient review time for each student

• 

  Baker Marketing Laboratory

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Marketing Intern

    • May 2020 - Jul 2021
    • Knoxville, Tennessee, United States

    • Designed and scheduled content for multiple media channels as needed to assist with promotion efforts • Performed keyword research using Google Keyword Planner to optimize campaign effectiveness • Researched potential clients and analyzed their needs to generate effective leads

• 

  The Daily Beacon

  • United States
  • 1 - 100 Employee

  • Student Ad Manager

    • Aug 2019 - Apr 2020

    • Generated over $25,000 in revenue through territory management and advertisement sales • Mentored a team of ad reps to build client relationships and meet sales quotas • Calculated commission at the end of each pay period to ensure accurate pay stubs

  • Student Ad Representative

    • Jun 2018 - Aug 2019

    Communicated with clients to develop advertising strategies to meet their promotional and budget needs.