Experience

Central Station Toronto

• Canada
• Advertising Services
• 1 - 100 Employee

• Digital Content Specialist

  • Aug 2021 - Present

  Toronto, Ontario, Canada o Develops content strategies based on research and consumer trends o Incorporates SEO best practices into digital content creation and strategy for optimization o Recommends new content ideas based on keyword research o Refines website copy to improve search engine rankings and conversion performance o Writes copy for digital platforms, including social media, websites, and YouTube



Ricoh Canada Inc.

• Canada
• IT Services and IT Consulting
• 700 & Above Employee

• Technical Writing Specialist

  • Nov 2019 - Aug 2021

  o Managed the design and creation of content and artwork in support of proposals o Worked with BIS Sales and operations representatives to provide custom content and design support o Edited writing materials for a final polished version o Created content and design for presentations o Managed resource library



Beacon Media Group

• Canada
• Advertising Services
• 1 - 100 Employee

• Sr. Account Executive, Marketing and Communications

  • May 2018 - Nov 2019

  Toronto, Canada Area o Planned, managed and coordinated all PR and marketing activities for assigned clients o Developed media and influencer relations through targeted pitching and communication o Constructed social media calendars and planned social media initiatives o Created innovative marketing and digital strategies o Wrote press releases and other communication materials



ROI Relations

• Public Relations Account Coordinator

  • Apr 2017 - May 2018

  Toronto, Canada Area o Promoted after a 13 week internship o Strategized tactics to increase brand presence and meet KPIs o Actively pitched to media outlets and secured coverage in online, print, broadcast and social outlets o Wrote press releases, creative inserts and product fact sheets o Planned, organized and executed client events o Gained an understanding of the fashion, beauty and lifestyle industries through media tracking and competitor analyses o Analyzed coverage results… Show more o Promoted after a 13 week internship o Strategized tactics to increase brand presence and meet KPIs o Actively pitched to media outlets and secured coverage in online, print, broadcast and social outlets o Wrote press releases, creative inserts and product fact sheets o Planned, organized and executed client events o Gained an understanding of the fashion, beauty and lifestyle industries through media tracking and competitor analyses o Analyzed coverage results and created campaign reports Show less



Camp Shalom

• Canada
• Recreational Facilities
• 1 - 100 Employee

• Unit Head

  • Jun 2012 - Aug 2016

  Gravenhurst, Ontario o Trained, developed and supervised staff o Identified and resolved camper issues resulting in an enjoyable summer for all campers o Communicated with parents and acted as a liaison between campers and parents o Delegated and supervised daily unit programming o Exercised skills required for creative problem-solving, one-on-one counseling, multitasking, organization, conflict resolution, self-directed management and working as a team o Previously held the position as Head of Arts… Show more o Trained, developed and supervised staff o Identified and resolved camper issues resulting in an enjoyable summer for all campers o Communicated with parents and acted as a liaison between campers and parents o Delegated and supervised daily unit programming o Exercised skills required for creative problem-solving, one-on-one counseling, multitasking, organization, conflict resolution, self-directed management and working as a team o Previously held the position as Head of Arts and Crafts for the summers of 2014 and 2015 where I designed and coordinated activities and programs, such as the camp-wide themed banquet Show less



Pillar Nonprofit Network

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Events and Social Media Intern

  • Sep 2015 - Dec 2015

  London, Canada Area o Worked alongside the head of events on the Pillar Community Innovation Awards o Wrote media releases and published articles for Pillar events and announcements o Responsible for media tracking and updating social media sites o Attended Pillar events and represented the organization o Completed the MIT Internship Program