Media Buyer

• Jul 2021 - Present

Analyst, Paid Social Investment

• Jul 2020 - Jul 2021

-Gather relevant details from client’s execution brief to create trafficking grids with accurate campaign structure, objectives, targeting and ad placements to prepare to build in platform -Deliver paid social buying by building out campaigns on major social platforms including Facebook, Instagram, Twitter, Pinterest, Snapchat and TikTok -Refine quality of paid social campaigns by examining each build through multiple quality assurance checks before they go live, troubleshooting ads, and monitoring delivery and pacing after they launch -Extract, compile and analyze campaign performance data on a weekly basis to report on actionable insights to be presented to the client by other teams -Construct actionable campaign optimizations from insights to fine tune campaigns and boost performance of KPIs to be able to over-perform against previous year benchmarks -Work closely and regularly communicate with the strategy team and social platform representatives to ensure that campaigns are running smoothly and discover areas of improvement -Assist new employees in their onboarding training by presenting on daily processes and importance of each aspect of paid social Show less

Social Media Specialist

• Oct 2018 - Mar 2020

-Collaborate with team to oversee and interact with Mall of America and Nickelodeon Universe social media accounts -Gather photo and video content from various events and tenants to promote on social -Create, edit and publish appealing photos, videos and copy across all channels to tell a story while ensuring content is specific to each platform’s user demographics -Assist with photoshoots involving tenants and external companies -Generate and manage content posting schedule using Spredfast software -Engage with users on all channels through Spredfast software and on the native platform while upholding company image -Track guest sentiment along with tenant, event and general Mall feedback to relay to the proper departments -Collect campaign data and put together comprehensive statistical reports -Research pop culture, competitor, influencer and media trends that impact MOA -Constantly connect with other departments to successfully communicate on all aspects of events while handling multiple projects simultaneously Show less

Server

• May 2017 - Jul 2019

-Offered friendly, exceptional and fast service to an average of 40+ customers per day -Accurately recorded orders while interacting positively with customers and staff -Consistently gave suggestions and proposed additional items to increase sales -Offered friendly, exceptional and fast service to an average of 40+ customers per day -Accurately recorded orders while interacting positively with customers and staff -Consistently gave suggestions and proposed additional items to increase sales

Sales Associate

• Dec 2014 - Jul 2018

-Provided exemplary customer service to assist in the consumer’s experience -Educated customers on promotions, new products and rewards programs -Was responsible for operating the cash register and organizing items in the store -Managed inbound inventory shipments and outbound online orders -Provided exemplary customer service to assist in the consumer’s experience -Educated customers on promotions, new products and rewards programs -Was responsible for operating the cash register and organizing items in the store -Managed inbound inventory shipments and outbound online orders