Experience

Tsingtao Brewery Co., Ltd

• China
• Food and Beverage Services
• 1 - 100 Employee

• Brand and Media Manager

  • Dec 2014 - Present

  • Work with Marketing Head to define and lead the yearly agendas to deliver business objectives with strong collaboration with cross functional team including sales, trade marketing, E-commerce, manufactory, finance and headquater. • Develop and support Branding Communication, Media Strategy planning and buying for Tsingtao Beer and Suntory Beer in Shanghai area. • Manage annual marketing budget and drive media efficiency and effectiveness. eg. Maximize and boost the media value to 10 times compared with the media actual fee in 2017 Tsingtao beer annual media buying. • Experience in new product launching strategy and execution. • Responsible for Digital Marketing and Social Media programs. Show less



Nu Skin

• United States
• Retail Health and Personal Care Products
• 700 & Above Employee

• Integrated Marketing Communication Manager

  • May 2013 - Dec 2014

  • To provide supports for all marketing events and activities as needed. Oversee all production lifecycle to ensure the high quality, strategically grounded creative. • Develop and measure the impact of regional communications activities to sustain and grow the business. • Manages and supervises team members to maximize existing communications channels and develop alternative channels to promote NU SKIN brand and successes stories. • Excellent cross-team management and cooperation to accomplish all the content for NUSKIN exhibition hall of Greater China starting from scratch. • Build up and maintain the corporate identity which aligns with headquarter in USA. • Responsible for planning China Team building and management. Show less



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Associate Account Director

  • Jun 2012 - Apr 2013

  Key clients: Shui On Real Estate / Wuhan Xin Tian Di, A.O.Smith China, McDonalds, Volvo • Experienced in brand communication and strategic planning. • Lead marketing & advertising campaign to accomplish integrated marketing communications, involving market/competitive analysis, consumer insight, strategic planning, creative development (ATL/BTL/DIGITAL) and production. • Good communication and interpersonal skills coordinating different parties including clients, internal team and suppliers. Show less



M&C Saatchi London

• Advertising Services
• 700 & Above Employee

• Senior Account Manager

  • Jun 2007 - May 2012

  Key clients: [FMCG] Yakult China (Milk Bacteria Drink), Shinho Foods(Line-Up Sauce & Snacks Product), Uni-president; [Shuion Real Estate] Promotion and Seasonal project, Xintiandi Style Shopping Mall's openning • Promoted to Senior Account Manager from Account Manager in January 2011. • Solid branding experience on Intergreated marketing communication. Develop annual communication strategy, campaign ideas, promotion plans and executions in ATL, BTL and digital solutions. • Strong quality and time control on project management. Show less