Experience

TransGlobal Holding Co.

• United States
• Financial Services
• 1 - 100 Employee

• Regional Developer / Senior Specialist

  • May 2021 - Present



GigaWatt, Inc.

• United States
• Solar Electric Power Generation
• 1 - 100 Employee

• Off-Grid Specialist

  • Mar 2020 - May 2021

  • Conducted market research on off-grid solar market, collaborated with engineering teams to develop pre-configured solar kits that can be easily customized, streamlining design and inventory and contributing to price negotiation leverage leading to 15% cost reduction, saving $3k-$4k per system on average. • Effectively communicated technical terms to non-technical customers so that they were more easily understood. • Efficiently coordinated and communicated with different teams (e.g… Show more • Conducted market research on off-grid solar market, collaborated with engineering teams to develop pre-configured solar kits that can be easily customized, streamlining design and inventory and contributing to price negotiation leverage leading to 15% cost reduction, saving $3k-$4k per system on average. • Effectively communicated technical terms to non-technical customers so that they were more easily understood. • Efficiently coordinated and communicated with different teams (e.g. logistics, warehouse, engineering, vendors, etc.), contributing to a 90% on-time delivery rate for products and services and enhanced customer experience.

• Marketing Analyst

  • Aug 2014 - Mar 2020

  • Developed ETL process to transform and load data from 3 data sources (Amazon report, vendor cost, and logistic and warehouse cost) into a business intelligence system (Feedvisor). Worked closely with leadership to establish KPIs. Developed and maintained dashboards, analyzed performance, and implemented data-driven optimizations. Reported performance to management on a regular cadence. • Performed cost against profit analysis leading to optimized spending, resulting in higher capital… Show more • Developed ETL process to transform and load data from 3 data sources (Amazon report, vendor cost, and logistic and warehouse cost) into a business intelligence system (Feedvisor). Worked closely with leadership to establish KPIs. Developed and maintained dashboards, analyzed performance, and implemented data-driven optimizations. Reported performance to management on a regular cadence. • Performed cost against profit analysis leading to optimized spending, resulting in higher capital efficiency (12% increase in revenue given the same spending). Implemented data-driven pricing strategy leading to 50%-75% market share across all products, generating $2.4M+ in annual revenue with a 17% margin. • Conducted marketing research on 5+ portable solar charger competitor offerings, including design, packaging, pricing, and reviews. Identified market gap on stable USB battery charger and proposed build recommendation leading to Amazon top selling product with 2k+ monthly sales. • Collected offerings from 10+ vendors, analyzed Amazon sales from the previous year on 4k+ products, appended logistics, warehouse, and Amazon-related cost estimation, identifying 300+ high margin actively selling products. • Managed and optimized Amazon Sponsored Products and Sponsored Brands campaigns to increase visibility and drive sales, resulting in an 11% increase in CTR and an 8% boost in CVR.

• Marketing Intern

  • Apr 2014 - Aug 2014

  • Conducted industry and competitor analysis, generating a target market profile encompassing age, gender, geographical location, education, occupation, income, and more. • Devised and executed result-oriented marketing strategies for Kickstarter campaigns, surpassing funding goals by raising double the intended amount. • Collaborated in the management of diverse social media campaigns, contributing to a 25% increase in brand awareness.