Experience

Optunity. LTD

• Israel
• Design Services
• 1 - 100 Employee

• VP Sales and Marketing

  • Jun 2017 - Present



Freelance Business Development consulting

• Israel center

• Freelance Consultant

  • Nov 2016 - Jun 2017

  I've over 15 years of experience in Sales , Marketing and Business Development worldwide in field of software and hardware,IOT , wireless instrumentation monitoring and control. I've over 15 years of experience in Sales , Marketing and Business Development worldwide in field of software and hardware,IOT , wireless instrumentation monitoring and control.



Fourtec - Fourier Technologies

• Israel
• Machinery Manufacturing
• 1 - 100 Employee

• Vice President

  • Dec 2014 - Nov 2016

  Fourtec is a hi-tech company, developing, manufacturing and marketing advanced monitoring and data acquisition systems, for controlled industrial environments, such as cold chain (food, pharmaceutical), medical, storage and transportation. Fourtec integrates innovative functionality and technology, from single-trip USB loggers to wireless monitoring systems and cloud-based applications, enabling you to meet regulatory compliancy, deliver products of higher quality and increase profitability. Show less

• Director of Sales & Business Development

  • Jan 2011 - Dec 2014

• Director of Sales & Marketing

  • Jan 2011 - Jan 2013

  Providing monitoring and data aquisition solutions:Managed and executed all marketing and sales activities around the world. - Solely responsible for all aspects of marketing within the company, reporting directly to the CEO.- Developed overall Marketing plan & budget to support product roadmaps Americas, NA, Europe, and east Europe, and APAC - Managed and developed strategic plans - Developed annual PR plan and managed PR agencies and writer relationships - Developed and planned ALL channel marketing, resellers, agents and distributor relations and activities, including: - Introduced channel marketing initiatives for new products versions around the world- Working with local vendors (see above) to implement and execute the marketing strategy per region- Responsible for all aspects of promoting the company and its products to customers including website, collateral, events & PR - Built product positioning and advised OEM customers on messaging for new products versions based on market research - Transferring market and sales requirements to products road map- Conducting trainings and technical seminars.- Initiated and managed global customer forums, local distis forums around the globe. Show less



Fourier System

• Computer Hardware
• 1 - 100 Employee

• Sales Director

  • Jan 2000 - Jun 2010